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Innov'alliance organizes the first naturalness days

The Innov'Alliance competitiveness cluster is organizing the first Journées de la Naturalité, a business convention dedicated to professionals from the agricultural, agri-food, cosmetics, nutraceutical, fragrance and flavor industries; interacting across the entire value chain, from agricultural production to product processing. Two hundred naturalness players and experts are expected at the Palais des Papes in Avignon for the Journées de la Naturalité.

The first Journées de la Naturalité are organized around a number of key events, with several objectives in mind:

- Generate new business relationships and initiate partnerships between professionals, within the framework of a business convention and BtoB meetings. These targeted meetings put Naturalité players in touch with each other and contribute to the ecosystem's performance. Participants registered for the Journées de la Naturalité can schedule their BtoB meetings online from September 26.

- Disseminate technical and scientific news with a program of conferences and round tables dedicated to naturalness, a development lever with very high economic and societal potential for companies. Topics to be addressed include consumer perceptions and expectations, foodification of well-being, sustainable sourcing and agroecology, the benefits of Agritech for developing naturalness, how to reformulate natural products, integrating biotechnologies into industrialization processes, upcycling opportunities for new ingredients and formulations, etc. The results of large-scale surveys on the consumption and promotion of naturalness will also be presented.

- Share the Livre Blanc de la Naturalité économique, a reference work that lays the foundations of the concept by proposing a stabilized definition, the fruit of theoretical reflection and practical study. The Livre Blanc de la Naturalité économique provides strategic recommendations and actions for companies wishing to enter the Naturalité approach and create added value. It also looks at changing consumer trends and expectations in terms of CSR commitments.

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