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Friday August 12th, 2022
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A fundraising of 300 k€ for the Savonnerie Ciment

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Founded in 2019 by Solène Lebon-Couturier and Jeremy Emsellem, the Savonnerie Ciment is raising 300,000 euros to expand its concept and accelerate its growth. After the opening of its second soap factory of 120m2 in the heart of Bordeaux in September 2021, Ciment is setting out to conquer France.

The result of a meeting between Solène Lebon-Couturier and Jeremy Emsellem who share a vision of consuming better, more locally, in a more responsible way, Ciment offers artisanal soaps saponified cold from organic ingredients, without allergens and without essential oils. They are handmade, "for a simple product, respectful of the skin and the environment, with particular care given to the design of each soap."

"Instead of making a large factory, we want to develop micro-soap factories throughout the country, make them semi-independent, and offer a hybrid model to the franchise. It is time to review this large gap between ultra-capitalist franchises and aging cooperatives, says the founders. We are not just an artisanal soap factory, we are the future of cosmetics," say the company's founders.

Solène Lebon-Couturier and Jeremy Emsellem are also proud, in the digital age, to be at the head of physical spaces and living places that welcome the public, to discover this craft.

Their goal: to become the reference in solid cosmetics, with high quality products. "Above all, we want to develop the quality of our products, more than the turnover," say Solène Lebon-Couturier and Jeremy Emsellem. In a market that is becoming more and more competitive, it is no longer enough to say that we make a green product to sell. The consumer has developed his requirement, so we need a high-quality product that is easy to use and does its job. This is a very good development, because there was greenwashing on every street corner. Each product is tested in a demanding community. Moreover, we meet our customers daily, in our own shops, or during the introductory soap workshops. »

This first round of fundraising will also allow the soap factory to hire in R&D "which is currently carried out in-house, in our laboratories, " says Solène Lebon-Couturier, in charge of production and research and development. At the beginning of the year, we are releasing a hair range, body soaps, a great collaboration but for the moment kept secret and a household soap. »

The high-end bet

Present in department stores, such as the Printemps or La Samaritaine network, the brand wants to expand its network of 250 resellers and open other high-end oriented markets: "We are testing pharmacies, hotels and hair salons," say Solène Lebon-Couturier and Jeremy Emsellem.

The Ciment soap factory has a high-end image that differentiates it, depending on the brand, from its competitors DNVB (Digital Native Vertical Brand). For their part, the new DNVB brands are evangelizing on social networks and via crowdfunding campaigns and advancing the solid in bathrooms. "We are not competitors, we have the same goal," says Jeremy Emsellem.

Doing the best we can by creating regional jobs

Cement is also "made in" belonging to each city. Thus, in Paris, customers buy made in Paris. In Bordeaux, made in Bordeaux! Cement forms soap makers and creates jobs. For the opening of Bordeaux, last September, two soap makers were formed to take charge of the Bordeaux laboratory.

Ciment is the result of a meeting, that of Solène and Jérémy who share a vision of consuming better, more locally, in a more responsible way. It is around this commitment that they have developed Ciment, artisanal soaps saponified cold from organic ingredients, without allergens and without essential oils. They are all handmade, for a simple product, respectful of the skin and the environment, with particular care given to the design of each soap.

www.ciment.paris

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