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Sunday, September 25, 2022
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A new brand of Breton sunscreen that preserves the skin and the oceans

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Every year, 25,000 tons of solar products end up in the oceans, and the chemical sunscreens used in these cosmetics negatively impact marine flora and fauna. The victims of this pollution are corals, ecosystems essential to marine life: they are home to 25% of the world's marine species and absorb wave energy, thus reducing coastal erosion. At the same time, plastic waste causes the death of millions of animals: In 2050, there will be more plastic than fish in the oceans.

It is with these data in mind that Lucille Ealet and Allan Le Bronnec, two young entrepreneurs from <24 ans, amoureux des océans, ont lancé Kerbi en avril 2021. L’objectif ? Proposer des produits solaires plus respectueux, qui peuvent réellement répondre aux besoins actuels des consommateurs. Sans filtre chimique, sans nanoparticule et éco-conçus, ces produits ont été créés pour protéger la peau tout en préservant les océans. Ils sont naturels, de la composition à l’emballage.

Eco-friendly solar products that protect the skin and the ocean

Kerbi's products are designed based on mineral filters and without endocrine disruptors to ensure optimal protection of users while having a minimal impact on the oceans. Nanoparticles, often present in mineral filters, have been removed from the design of Kerbi products. This is a precautionary measure, as their real impact on human health is not yet known.

After months of research, Kerbi has developed two products: a sun stick and a sunscreen, both vegan, water resistant, and made in France.

Kerbi's commitments:

• A quality composition: the use of mineral filters without nanoparticles or controversial substances to combine protection against ultraviolet rays and preservation of the oceans.

• Organic and vegan products. Kerbi uses ingredients of organic and natural origin. The creams and sticks are vegan and not tested on animals, in accordance with European regulations.

• Eco-designed packaging. Kerbi pushes eco-responsibility to packaging, which has been designed to limit the use of plastics from petrochemicals. The packaging of the sunscreen is made of vegetable plastic made from sugar cane, which allows a reduction in CO 2 emissions of 75%. The solar stick is packaged in a packaging entirely made of cardboard, a first in France in the field of solar products. Products are not packaged in secondary cases.

• A 100% French production. The research, development and manufacture of the Kerbi range take place in France, in their partner laboratory specialized in mineral sunscreens. For the brand, it is both a way to minimize its carbon footprint and to enhance French know-how and employment.

Kerbi's co-founders are teeming with ideas to develop their brand. They intend to expand their range in the coming years, by incorporating assets with a Breton connotation and designing even more eco-responsible packaging.

They also wish to continue working for the preservation of the oceans by raising awareness among the general public. They recently partnered with blutopia, a positive, non-profit media that centralizes real solutions to empower citizens, to protect the oceans.

Ultimately, Lucille and Allan would like Kerbi to become a reference brand in the West of France, Brittany being one of the regions most affected by skin cancers in France.

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