Launched in the UK in 2020, Wild is a DNVB (Digital Native Vertical Brand), which offers natural and refillable products, with a sales model combining online, direct sales and retail, mainly in the UK, Europe and the USA.
The brand's deodorants, lip balms, body and hand care products are made from plant-based ingredients and packaged in unique plastic-free materials.
Wild's rapid growth, distinctive premium offering across all personal care categories and position as the UK's number one refillable deodorant brand make it a strategic addition to Unilever's existing portfolio of personal care brands.
"We are delighted to welcome Wild to the Unilever family. The brand's innovative approach to formulation and packaging, as well as social marketing, have made Wild an incomparably superior brand and a perfect complement to our personal care portfolio."says Fabian Garcia, President of Unilever Personal Care.
"The arrival of Unilever marks an exciting new chapter for Wild. Our mission to eliminate single-use plastic from the bathroom through desirable and innovative personal care products will be significantly strengthened by Unilever's expertise, scale and reach, which will enable us to grow the brand and share our vision with more consumers."says Charlie Bowes-Lyon, co-founder of Wild.
