Asked by Mercedes-Maybach to design the boxes for its perfume collection, the Verpack group created a high-end cardboard packaging with an elegant, innovative design. Particular attention was paid to the interior and exterior layout, including the wedge, the box's centerpiece.
Each of the six fragrances is presented in an ivory box, embossed with the emblematic Maybach logo. The sleek box features a bowl and lid fitted with a concealed groove. This ingenious system ensures a closure that both protects and enhances the bottle and its carved wooden base.
Luxury, innovation and sustainability
Inside the box, a custom-designed, thick cardboard wedge holds the bottle and its wooden easel. This support also acts as a display stand, allowing the bottle to be displayed like an objet d'art. The lid also incorporates a custom-made wedge, following the contours of the interlocking parts for optimum protection.
The exterior of the box features silver hot stamping and offset printing, protected by a varnish. Subtly designed embossed borders surround the space reserved for the label bearing the name of each fragrance.
Made from recyclable materials, the box combines innovation and durability. It embodies the brand's commitment to eco-responsibility, while meeting high standards of practicality, sturdiness, aesthetics and refinement.
