For these end-of-year campaigns, boxes and Christmas boxes, the Verpack group has mobilized around a roadmap in line with its eco-responsible convictions. Reduction of the material share, recycled cardboard boxes, innovative wedges, die-cut shapes for cases delivered flat… For the company, “Christmas has never been so green. "
For example, Verpack built the Provençal kiosk at l'Occitane. The magic of Christmas here takes on a Provençal feel and with it, a significant eco-responsible tone for the brand.
L'Occitane entrusted its project to the Verpack group for its historic CSR commitment and its eco-designed solutions. In order to avoid plastic wedges, it worked in partnership with Cellulopack to integrate a molded cellulose wedge into the box. This is to guarantee 100% recyclable packaging. For its part, the calendar is made of FSC cardboard, printed in four colors and protected with a matt UV varnish.