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Friday August 19th, 2022
- publicity -

Pack sees Christmas and green

Publicity

For these end-of-year campaigns, boxes and Christmas boxes, the Verpack group has mobilized around a roadmap in line with its eco-responsible convictions. Reduction of the material share, recycled cardboard boxes, innovative wedges, die-cut shapes for cases delivered flat… For the company, “Christmas has never been so green. "

For example, Verpack built the Provençal kiosk at l'Occitane. The magic of Christmas here takes on a Provençal feel and with it, a significant eco-responsible tone for the brand.

L'Occitane entrusted its project to the Verpack group for its historic CSR commitment and its eco-designed solutions. In order to avoid plastic wedges, it worked in partnership with Cellulopack to integrate a molded cellulose wedge into the box. This is to guarantee 100% recyclable packaging. For its part, the calendar is made of FSC cardboard, printed in four colors and protected with a matt UV varnish.

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