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Friday, July 1, 2022
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VPI puts its expertise at the service of the start-up 900.care, for new generation, sustainable and rechargeable hygiene products


900.care is one of the most promising beauty and hygiene start-ups of the moment. Created in 2019, it has been able to rally to its cause, through crowdfunding, thousands of people aspiring to enjoy quality products while reducing the volume of packaging thrown in bathroom bins. The founders of 900.care met very early in their project the VPI teams: the crush was reciprocal, and the desire to move forward together too. Three years after getting to know each other, VPI and 900.care continue to innovate in favour of more eco-responsible consumption.

The challenge to revolutionize the hygiene and beauty sector

The 900.care brand was born in July 2019 around a double observation: the amount of single-use plastic thrown into a bathroom and the fact that this plastic is mainly used to transport water. Two challenges were imposed on the co-founders, Thomas Arnaudo and Aymeric Grange: drastically reducing the use of plastic and offering anhydrous formulas (without water) to recharge. In the autumn of the same year, both visited the Luxe Pack Monaco show in search of the packaging supplier capable of accompanying them in their project. " We knew one thing, and that was that we wanted to create a range of specific, identifiable packaging that could be easily refilled. This meant unique molds for our brand. The VPI teams listened to us and, very quickly, they reflected with us. They knew how to bet on us and get involved with us ," says Thomas Arnaudo, co-founder of 900.care.

Charging as the key to sustainability

The choice of plastic came very early in the project: " We wanted to produce in France and revalue the plastic. Indeed, I am convinced that if we use it well, if we do not systematically throw it away after a single use, if we favor recycled plastic, then plastic can be virtuous. It is reusable, lightweight, strong and recyclable at the end of its life: if we look at the entire value chain, it is the choice that makes the most sense for ecology ," explains Thomas Arnaudo. Hence the choice, too, of the French manufacturer VPI, a specialist in plastic injection.
Several packagings are to be imagined, each with their specific challenges. 900.care worked with designers to select a line of clean, coherent, easily identifiable shapes. Then VPI was asked for the technical design phase: drawings and molds. A few adjustments later, production was launched.

Latest innovation: a mouthwash made of effervescent lozenges

After making the shower gel cap, the refillable case of the solid deodorant and the toothpaste dispenser, VPI took up 900.care's latest challenge: its refillable packaging of mouthwash tablets. " It's a clever packaging. The pellets are stored in the body of the vial and the opening cap serves as a measuring cup. The user puts a tablet on it, adds water and thus gets his mouthwash. It is an ingenious container that stores, facilitates use and, in addition, by its design, fits perfectly into our range ," says Thomas Arnaudo.

" As packaging suppliers, we like to support our customers in their challenges and ambitions. It's a chance to meet a brand in its early days and we enjoyed joining the 900.care adventure from the very beginning. This is what drives us at VPI: to be alongside brands that want to revolutionize consumer habits by developing, with them, innovative and eco-responsible products ," said Marc Beltrami, VPI's Commercial Director.

" We are very happy to be working with a company like VPI. It is a company on a human scale, which wants to innovate and change the way things are done. Its teams are very responsive: they have been able to adapt perfectly to our start-up pace. We wanted speed and efficiency: we got them ," said Thomas Arnaudo, co-founder of 900.care.

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