Just over a year ago, Texen and Roctool signed a collaboration agreement to jointly support Texen customers in their ecological transition through a complementary value proposition. Today, the collaboration is intensifying as part of a proactive approach. Texen has just launched its first production run and is investing more heavily in new Roctool production systems under its BESST* Transform brand.
At the origin of this non-exclusive partnership, the two players are committed to clearly identified strategic challenges. On the one hand, Texen, whose mission is to transform matter into experience in a virtuous way; on the other, Roctool, whose technological innovation offers real opportunities in the transformation and sublimation of new-generation materials.
Delivering on market commitments
Following the installation of the first Roctool equipment in 2020, Texen is stepping up deployment of the technology across its French industrial estate. Several of its production lines are now equipped with new Roctool systems. With the aim of offering a co-development force to its customers, the Texen lab, equipped since early 2021, thus offers resources that can address the intersecting challenges of sustainable design, competitiveness and Brand Equity.
In just one year, this partnership approach has resulted in the first ultra-premium development in 100 % recycled resin, the first step towards an iconic make-up range for which the brand has chosen PCR resins.
*BESST: Beauty + Experience + Sensation + Surface by Texen
