Roland Lescure, Minister Delegate in charge of Industry, announced on March 27, alongside Harold Huwart, representative of Régions de France and Vice President of the Centre-Val de Loire Region, the winners of the competitiveness clusters. Cosmetic Valley is thus labeled for the fifth time by the State to coordinate the French perfumery and cosmetics industry and contribute to strengthening its competitiveness:
" Our industry must face major challenges of transition (ecological, digital), innovation, investment, training, recruitment ... Finally, it must reaffirm the French soft power in a competitive context increasingly hard: cosmetics is an asset for the attractiveness of our country, the image of France is a vector for development of our sector in export "explains Christophe Masson, General Manager of Cosmetic Valley.
For this new phase, Cosmetic Valley proposes an ambitious program based on 4 priorities.
A strong presence in Europe
Cosmetic Valley has naturally positioned itself as the leader of the various European clusters, and is leading an active network of international partners from its office in Brussels in 2021. The cluster's investment with the European Commission has enabled it to win a Horizon EU program "Acct4cosmetics" of €3.6 million over 5 years to coordinate the European dynamics of innovation and investment with the regions for the benefit of the entire industry.
A stronger territorial base
The cluster continues its development on the French territory. The association has signed́ at the beginning of this year two partnerships, one with the Ile-de-France region, the second with the territorial authority of Martinique.
An industry increasingly committed to innovation Cosmetic Valley supports the ecological and digital transition of VSEs and SMEs, through the France 2030 program.
This year, the cluster launched IdCosm. Identifying, capturing and listing are some of the services offered by this platform, which helps to increase the number of collaborative projects.
Becoming the preferred channel for future talent
Employment in the sector is an issue that conditions the leadership of the French cosmetics industry. To help companies in their recruitment, Cosmetic Valley is launching a media campaign to raise awareness among young people and promote the sector's professions with an intuitive platform that will also list the professions, career paths and offers in the sector.
An export strike force
Cosmetic Valley has been the industry's export operator since 1996. It federates and accompanies companies on the largest trade shows in France and abroad. On February 9, the cluster launched a new communication system. A true soft power strategy, this new identity positions France as a world leader in the sector, carrying values united under the signature France Cares for your skin.
