Today, the House of Dior is more strongly involved in the field of science, with a scientific revolution: Reverse Aging.
The challenge is to make science triumph over time by opening a new era to celebrate the beauty of women.
During a conference given at the Aesthetic & Anti-Aging Medicine World Congress (AMWC) in Monaco, Dior unveils an unprecedented human and scientific adventure: the first Scientific Board bringing together the world's leading experts on aging and those from Dior Science research.
The House of Dior is taking on a real challenge: to finally conquer time. Driven by an avant-garde spirit for 50 years, Dior Science is investing in the field of Reverse Aging to better master the mechanisms of skin rejuvenation with the ultimate dream of adding beauty to the years.
This unprecedented and decisive conquest of time reflects the DNA of the company and its pioneering and visionary spirit. It also promises major and unprecedented scientific advances.
To fulfill its mission of leaving beauty as an imprint, Dior aims to reverse the effects of time on the skin. For Claudia Marcocci, Executive Brand Director, Parfums Christian Dior: " Dior is making a bold entry into an unprecedented and decisive scientific adventure. Guided by the ambition to leave a lasting impression of beauty, we are more than ever convinced that the combination of beauty and health is the key to a positive relationship with the passing of time. Dior has always been a House of Beauty, but today it is also a House of Science ".
Today, the House of Dior is more strongly involved in the field of science, with a scientific revolution: Reverse Aging. The challenge is to make science triumph over time by opening a new era to celebrate the beauty of women. Dior has brought together today's leading researchers in the 1st World Board of Reverse Aging dedicated to skin and aging research.
These experts are all world-renowned in the basic sciences, with a specialist in each of the cellular determinants of aging; in the humanities, with sociologists and psychologists specializing in the impact of age from a societal point of view; but also in floral science, with specialists in ethnobotany and in the science of appearance, with renowned dermatologists.
The Dior Science Board will collaborate with the 600 members of the LVMH research team and will contribute its ambition and power to this unprecedented initiative, bringing together the worlds of science and beauty to explore cells and better understand them.
Since the 2000s, research work has developed considerably in the field of Reverse Aging, with the identification of 12 key markers of aging; identification that has become the essential reference in the field of dermatology: cellular senescence, stem cell depletion, or telomere attrition... Dior Science's Scientific Board will be able to advance research on these cellular markers thanks to major technological innovations
In particular, it will allow us to go further in improving the mechanisms of living organisms in order to delay or even reverse the effects of time.
Today, Dior Science has identified the direction and the levers to push back the limits of science and bring about this scientific revolution. It is investing in various scientific areas, focusing in particular on research into the regenerative power of flowers to restore cell and tissue health.
