London-based organic cosmetics brand Pai has closed a £6.4 million (€7.5 million/$9 million) Series B investment by Famille C Venture, an investment company owned by the Courtin-Clarins family, founders and owners of Clarins.
Pai is thus benefiting from accelerated growth thanks to its vertical integration model, which has enabled it to run its business effectively despite the twin challenges of Covid-19 and Brexit.
The funding will enable Pai to open new R&D and production facilities in West London to meet the growing demand for its products worldwide.
"Our Series B capital raising gives us the financial strength we need to drive growth in our strategic markets. Choosing to innovate by taking the hardest route - developing and manufacturing our own products - is unusual in the UK beauty sector, says founder Sarah Brown. Famille C Venture shares both our passion for product creation and our values of transparency and sustainability, making them an excellent partner."
This funding will also support projects to develop platforms aimed directly at consumers, and an ambitious range of new products developed via the "Pai Labs" innovation platform. These investments are aimed at consolidating and sustaining the brand's leading position in organic and eco-friendly skincare.
"We're proud to support Pai Skincare and to be part of her fantastic project. Sarah has founded a company with a particularly original model and fantastic potential. I'm convinced that Pai has a role to play in our sector, and represents a high value-added proposition that perfectly meets the expectations of new customers. We are honored to provide her with solid financial support and personalized guidance.said Prisca Courtin-Clarins, Founder and CEO of Famille C Venture.
Pai is independently owned and managed, with Sarah Brown remaining majority shareholder and Managing Director.
Prisca Courtin-Clarins, Founder and CEO of Famille C Venture, will become a member of Pai's Board of Directors. CAPInvest, the family office that invested in Pai's Series A in 2017, remains an investor and director.
