Aircos, expert in made-in-France cosmetic powders, and Pascual, specialized in hot-cast and liquid make-up forms, two companies in the Anjac Health & Beauty group, have inaugurated a joint research and innovation laboratory, based just outside Paris, in Clichy (92). The two partners are also investing in production sites at Ferrières-en-Brie (liquid and hot-cast make-up forms) and Romorantin and Ardon, south of Orléans (powders).
A new joint R&I laboratory in Paris
With average annual growth of almost 30 % since 2022, the Anjac Health & Beauty group's make-up expertise is a promising business that employs 300 people, including 25 dedicated to research and innovation.
Geographically close to the Group's scientific department, where skincare R&D experts work - thus facilitating knowledge sharing - the joint Research & Innovation laboratory benefits from the arrival of an industrial microbiologist, and the setting up of a New Product Development (NPD) department to ensure optimal customer service in a make-up market driven by dynamic product launches.
"These choices represent a major step forward for our make-up business. They embody our ambition of "White Glove service", i.e. offering a tailor-made, high value-added service for our customers, quality of execution and ever more innovative products. This is key in a highly dynamic market, where almost 50% of references are renewed every year. These synergies also aim to facilitate the customer experience through a single point of contact for all support and operational functions".says Frédéric Lagacherie, CEO of Aircos and Pascual.
New investments to boost production capacity
Other investments have also been made, with the conversion of a second powder production site at Ardon, a few minutes from Orléans, as well as the reinforcement of production capacities at the Romorantin site (powders) for Aircos, and at the Pascual site at Ferrières-en-Brie (liquids and hot-cast). The aim of these investments is to triple free-flowing powder production by 2025.
"These investments will enable us to consolidate our position as a benchmark industrial partner in make-up technologies, with expertise and a strong innovation plan in France and internationally. Nearly 120 people have been recruited for 2023, the vast majority of them new positions, and we intend to keep up this momentum to continue offering our customers future international bestsellers. It's worth noting that we already generate a third of our sales from American brands, with the remainder split between Europe and Asia.concludes Frédéric Lagacherie.
Photo from Aircos website.
