At MakeUp in Paris, held May 29-30, 2024, Gotha Cosmetics presented its latest collection inspired by the "deep" essence of nature.
According to the Italian company, Gotha's make-up solutions embody the purity and tranquility of nature: "By integrating cutting-edge technology with nature's finest elements, the products combine earthy tones that reflect the richness of deep forests with vibrant hues inspired by gardens in bloom, offering a unique and inspiring experience." An approach that underlines the company's commitment to sustainability.
Gotha Cosmetics' collection includes a skin balm (Lush-ious skin balm) with a texture (Cream To Dream-Y-OU) that is soft to the touch and evanescent once applied, "blending perfectly into the skin like a silky veil of light." This formula is composed of 99.7 % natural ingredients.
Bubble Gum Family, for its part, is based on a hybrid formula, both in terms of texture and performance, presented as " as light as powder, but as creamy as cream. " Bubble Gum Family products are water-resistant and modular.
A mascara called Youtube-Ing is also part of the collection unveiled at MakeUp in Paris. Gotha Cosmetics emphasizes its performance, pointing out that the mascara's innovative formula offers excellent volumizing and waterproofing properties, while removing easily with lukewarm water. "Its formula will envelop every lash, for a gorgeous panoramic effect, without clumps or flakes."
Ode to joy lipstick completes the collection. Made with 90 % of natural ingredients, the lipstick's creamy, light and enveloping formula doesn't compromise on performance, according to Gotha Cosmetics. It coats lips with powerful, intensely pigmented color from the very first application, for an even result. Lips appear plumped, with a long-lasting satin finish that stays intense all day long.
Photo: Bubble Gum Family.
