Yves Rocher has announced the appointment of Alexandra Ferré, Impact and CSR Director, to the brand's Management Committee, reinforcing the central place of CSR at the heart of its operations and strategy.
A graduate of Sciences Po Bordeaux and with a Master's degree in International Relations, Alexandra Ferré focused on corporate environmental and societal impact assessment at the Middlebury Institute of International Studies in Monterey (USA). She joined the Rocher group in January 2019 to develop engagement programs and B Corp certification within the Mission and Impact team before becoming Director of the Impact & CSR teams for the Yves Rocher brand in September 2022.
Sponsor of the Pépites Vertes class of 2021, the network of young professionals committed to the ecological and social transition, she was named in Positive Planet & Les Echos Start's ranking of the 35 "positive leaders" under 35 in 2023, and in the Hub Institute's list of responsible leaders.
A committed brand
The Rocher Group defines itself as "creator of plant-based cosmetics and the first company with a cosmetic mission. Taking social and environmental issues into account is central to the DNA of the Yves Rocher brand.
"It's a great pleasure for me to be working alongside Guillaume Darrousez, CEO of the Yves Rocher brand, to transform our model and, more broadly, the standards of our sector, thanks to a roadmap that we wanted to be ambitious, commensurate with the environmental and social challenges of the future. It's an exciting challenge that involves accompanying our consumers towards new, responsible beauty rituals, controlling our impact throughout our value chain and mobilizing our stakeholders. It's an entire sector and ecosystem that we want to involve in this approach, to build the responsible beauty of tomorrow. I am fully confident that, thanks to the expertise and historic commitment of the Yves Rocher teams, we will succeed in making these challenges a unifying, collective and transformative adventure".emphasizes Alexandra Ferré.
