Aptar Beauty has teamed up with Clarins to launch Total Eye Lift, using the new Gaïa airless packaging. This product, combining design and durability, promises to reduce its environmental impact.
Aptar Beauty has collaborated with Clarins to introduce Total Eye Lift, now in recyclable, refillable packaging. This global launch marks the unprecedented use of Aptar's Gaïa airless platform, designed to combine aesthetics and high performance without compromising on sustainability.
Innovations at the heart of development
Gaïa technology features a main metal casing and plastic refills, both of which are highly recyclable in the polypropylene (PP) and polyethylene (PE) streams. Its design includes an intuitive refill mechanism, inspired by the ballpoint pen, as well as a double-sealing system that enhances formula protection while minimizing retroactive contamination. Florence Muh, Director of Customer Support and Development at Aptar Beauty EMEA, explains: « We are proud to support Clarins in this first launch with our Gaïa airless platform. It's a genuine innovation designed to differentiate brands and place the customer experience at the heart of the product. "
Towards more sustainable cosmetics
Total Eye Lift, in a 15 ml format, delivers a precise 150 µl dose, suitable for targeted eye care. The packaging, featuring an elegant red metal superstructure, is specially designed for Clarins, concealing its technical components. Clarins has calculated a 73 % reduction in environmental impact thanks to this eco-designed packaging, a benchmark for environmental respect in luxury cosmetics.
The project benefits from Aptar Beauty's industrial synergies, spread across several production sites in France, guaranteeing secure manufacturing and optimized logistics. This launch, a standard-bearer for sustainable elegance, testifies to the two companies' shared vision of integrated cosmetics innovation within a circular economy framework.
