Chanel is launching its new "Les Beiges" model, whose elegant case is based not only on aesthetics, but also on a particularly bold format. As part of its long-standing collaboration with the brand, Texen had to reinvent its industrial approach in partnership with Roctool. Its challenge: to offer an aesthetic level that is faithful to the object's design codes and complies with Chanel's exacting standards, particularly in terms of eco-design.
For this remarkable 10 x 10 cm launch, one of the largest in the range, Chanel chose rPET Food grade. Given the technical demands of this material, particular attention was paid to the aesthetics and eco-design of this thin-walled case, with its delicate hinge assembly.
Faced with these multiple challenges, Texen invested 18 months in R&D, industrial resources and the overhaul of conventional supply chains. This optimization work covered the entire value chain: sourcing of materials from a recycling chain, use of a high-solids varnish (HES), investment by the group in the technology of the "new" materials, etc. BESST
A partnership-based, responsible development model
With the support of Chanel, Texen was able to adapt its industrial model. The group was able to overcome the technical constraints associated with the exceptional size of the object and the bi-injection process, which included the use of recycled materials. Many technical obstacles were overcome thanks to the perseverance of the respective teams and a common guideline: "redefining eco-responsible luxury".
BESST technology expertise
The concept BESST (Beauty Experience Sensation Surface by Texen)This is the perfect way to sublimate the enhanced material. It optimizes the manufacture of even the finest parts for ultra-premium aesthetics and absolute brilliance. The Texen Lab uses dedicated equipment to produce prototypes under real-life processing conditions, enabling the material to retain its fluidity for the birth of flawless packaging. Among other things, this technology solves the major constraints associated with recycled materials.
