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Friday August 19th, 2022
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Clinique and The Estee Lauder Companies / ELC tackle sustainable packaging with Roctool


Clinique becomes the first premium beauty brand to leverage Roctool's innovative and sustainable technology for one of its iconic bottles.

The Estee Lauder Companies/ELC initiates a partnership with Roctool, a leader in molding technology with heating and cooling. Its goal is to help develop state-of-the-art processes for all brands in its portfolio as part of its ongoing journey towards sustainable prestige packaging.

A pioneer of the group in the development of healthy and effective products for more than fifty years, Clinique will be the first premium beauty brand to use Roctool technology for cosmetic bottles. She chose clarifying lotion 200ml, one of her first iconic products launched in 1968.

Packaging design and technological innovations are essential to the development of a sustainable premium packaging offer. Roctool's moulding technology with heating and cooling applies to various production methods. It offers, according to the manufacturer, significant improvements in surface effects without resorting to additional decoration processes. For the vials of Clinique's Clarifying lotion, this technology avoids the installation of a secondary decoration. This process tends towards a simpler and more responsible approach to packaging. It avoids waste and reduces waste by 10 to 15% during the manufacturing phase, while guaranteeing a higher quality than the material.

"At The Estee Lauder Companies, we invest and innovate at every stage of our packaging processes to multiply sustainable solutions and enable our brands to deliver luxurious, high-quality experiences to our consumers," said Daniel Ramos, Senior Vice President, Global Packaging, The Estee Lauder Companies/ELC. We work with industrial partners like Roctool to improve our packaging design. From now on, we will mobilize our portfolio of brands to exploit these cutting-edge processes on a large scale to contribute to the development of more virtuous packaging solutions for our consumers and the planet. »

"When we entered the beauty market a few years ago, we understood the challenges of more responsible packaging solutions related to molding technology. Today, we are proud to work with The Estee Lauder Companies and Clinique and support their ambitions in terms of responsible innovation,"added Mathieu Boulanger, President and CEO of Roctool.

The Estee Lauder Companies/ELC worked with cosmetic packaging manufacturer Pinard Beauty Pack for the first commercialization of Roctool technology in Europe. "We are proud to work with The Estee Lauder Companies and Roctool to jointly exploit our technical and qualitative know-how for this fantastic development, which perfectly matches our ambitions in terms of sustainable development and our CSR policy,"explain Thomas and Pierre Olivier Pinard, co-presidents and CEO of Pinard.

Following the launch of this new bottle across Europe, The Estee Lauder Companies/ELC intends to deploy Roctool technology across its brand portfolio to continue to promote and develop innovative packaging solutions.

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