Scents of Wood is making a remarkable and exclusive entry into the world of perfumery. Its fragrance Plum in Cognac, recently awarded by the Fragrance Foundation in the category of extraordinary perfumes, is a testimony to this.
To accompany this launch, Cosfibel Premium has put its design expertise at the service of a packaging subject to the multiple constraints of e-commerce. The result is a sober and elegant box and its associated shipper to offer customers a beautiful "unboxing experience". Scents of Wood is an exclusive brand inspired by the essences and sensuality of wood and supported by the New York magazine Visionaire. With it, Fabrice Croisé addresses olfactory aesthetes through a sensory journey rooted in nature. In a collector's spirit, this range of products is composed of perfumes, candles and a booklet. Produced in limited edition, it is available by subscription and distributed exclusively by mail order.
Cosfibel takes on the e-commerce exercise
The first challenge was to design a light, sober, practical box evoking the sensoriality of wood. To achieve this, Cosfibel's design studio created a paper and cardboard box with a drawer capable of reproducing the look and relief of a tree bark through a combination of printing and varnishing. Inside, an EVA wedge is used to hold the products. However, this unglued wedge is easily removed to recycle the packaging. Also printed in black, the associated shipper is made of corrugated cardboard to remain light and strong.
Since the recent launch of its e-commerce collection, the Cosfibel group is responding to an increased demand from brands. This made-to-measure development confirms the group's entry into this segment, justified by its multi-material expertise and creativity in terms of marketing design.
