Inaugurated by Bruno Le Maire, French Minister of the Economy and Finance, the 4th edition of the Cosmetic 360 international trade show recorded a 12% increase in attendance, with 5,000 unique visitors.
A show that is growing in stature and establishing itself as one of the world's leading events in the perfumery and cosmetics industry: 220 exhibitors (up 10% on 2017) and nearly 5,000 visitors attended the 4th edition of a show that is still expanding (+ 10% in surface area) but wants to remain on a human scale to enable quality exchanges between the industry players present: major brands, SMEs, VSEs, start-ups, public and private research laboratories, etc.
A show that promotes innovation, an essential growth driver for an industry where half the products that will be on the market within 5 years are not yet known! The show's buoyant positioning attracts more exhibitors and trade visitors every year. The six SMEs receiving Awards illustrate the quality of the innovations presented on the totems, in each of the show's Expert Tracks: Ceapro (Canada, Raw Materials), Inovendo Lifestyle Technology AG (Switzerland, Formulation), Mobefox (France, Packaging), Microfactory (France, Tests&Analyses), Beauty By Me (France, Retail and Brands), Veeva (USA), Industry Support.
A show that aims to be the standard-bearer for made in France
The presence of 4 regional pavilions grouping together SMEs from different regions (Centre-Val de Loire, Normandie, Nouvelle Aquitaine, Auvergne-Rhône-Alpes) makes this international trade show a showcase of excellence for the French perfumery-cosmetics industry. Its location at the Carrousel du Louvre, in the heart of Paris, confirms more than ever France's position as leader in the global perfumery-cosmetics market.
A show open to the world, celebrating the Year of Japan and J Beauty
Cosmetic 360, which is also a showcase for international innovation, featured Japan, a country of tradition and modernity, and the world's 3rd largest market for cosmetics. Organized with the sponsorship of Shiseido, the Year of Japan provided an opportunity to discover the traditions and trends of J Beauty. The Japan 360 Innovation Village welcomed around ten companies, offering a panorama of the latest Japanese innovations, including micro-needle applicators for skin care.
The Tech Corner showcases the very latest technologies.
This year, the Tech Corner presented Green Factory of the Future, a technological innovation developed by the CNRS for the factory of the future: a major advance in continuous production processes for cosmetic creams and milks. Live demonstrations at the show produced 200 liters of cosmetic cream!
A show that stands out for its exclusive Open Innovation service
The show further broadened its scope of companies with the presence of 7 big names who came to identify nuggets and set up partnerships. These included Johnson & Johnson, L'Oréal Recherche &Innovation, LVMH Recherche, Puig and, for the first year, Pierre Fabre, Rodan + Fields and Yves Rocher. 210 meetings were organized over the two days of the show with project leaders from over 30 countries, for whom this service is a real springboard giving them direct access to the R&D managers of industry leaders.
A show that focuses on youth and creativity with its hackathon
Over 50 participants took part in the show's second hackathon, which this year focused on sustainable development and 3D printing, an increasingly popular technology in the world of luxury. Organized with the support of LVMH and its brands (Parfums Christian Dior, Guerlain, Kenzo Parfums and Sephora), Dassault Systèmes and I3DP, the hackathon honored the JUNE (Just Use of Natural Essentialoils) personalized aromatherapy project, led by a trio of young female scientists.
A show renowned for its effervescent Start-up Zone
Sponsored by Coty, Beauty Tech Chartres & The Place by CCI28, the show's Start-up zone welcomed 30 cosmeto-digital start-ups and offered a wide range of services dedicated to young companies. These included the short-lived Beauty-Tech gas pedal, Solutions Start-up, run by support experts such as INPI, Cosmet'up, Cosmetic Angels and the economic intelligence unit of the Paris prefecture. Coty's new Start-up Studio was particularly popular with exhibiting start-ups, with some twenty interviews in two days.
A show that goes global, welcoming cosmetics clusters from all over the world
50 countries present, a quarter of exhibitors from abroad, a Franco-Chinese summit... but also theCosmetic Clusters Rendez-vous which this year brought together 60 professionals from 21 countries and welcomed 5 new members to the Cosmetics Clusters, the International Network launched at the show in 2015: Cosmetic Cluster Canada (Toronto), Cosmetic Cluster UK (York), Biointropic (Colombia, Medellin), Cluster Bogota Cosméticos (Colombia), Cluster Cosmetic Corse (France). The show has also become a key venue for the signing of international partnerships: Greentech signed a joint venture with a Japanese partner, and 4 agreements were signed by Cosmetic Valley with : FKCCI/French-Korean Chamber of Commerce and Industry, (South Korea), Beautéville (China), quadripartite agreement with Chartres Métropole and the City of Huzhou, Cosmetic Cluster Canada and Cluster Menara (Morocco).
A show that's expanding and offering new services
A new feature of the 2018 show, the Open Distribution service enabled the American company QVC, world leader in the distribution of premium brands on television and the internet, to detect over 30 new innovative French brands in two days, with the prospect of distributing them worldwide. The show is also taking on a multi-sectoral dimension, opening up its spectrum to innovations from the agri-food, supply chain, digital and 3D printing sectors.
A show where conferences are Theory Into Practice
A deliberate departure from traditional conferences, the COSMETIC 360 conference program brought together the views of academic experts and industry players. Several hundred people attended the 16 conferences, which covered the industry's ten major challenges: formulation, eco-design, well-being, reconstructed skin models, textures and emotions, regulations and the Russian market.
Next edition: October 16 and 17, 2019 in Paris at the Carrousel du Louvre.
