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CosmeticBusiness 2016 sets records

CosmeticBusiness reinforces its importance as a major event dedicated to the cosmetics industry and its suppliers in Germany. At its twelfth edition, held on June 8 and 9, 2016, CosmeticBusiness was able to record the best result in its history: 410 exhibitors and participating companies from 22 countries showcased their innovative solutions for future product designs in the cosmetics industry. Trade visitors from 57 countries flocked to the Munich MOC, which once again proved to be the ideal venue for CosmeticBusiness. Exhibitors and visitors alike gave an extremely positive assessment of the two-day show.

The show recorded a 4 % increase in exhibitors over the previous event. Monopolizing a total exhibition area of 11,000 square meters, Halls 2, 3 and 4 of the Munich MOC were all fully booked. 410 exhibitors and represented companies from 22 countries (2015: 393 exhibitors and represented companies from 24 countries) provided the cosmetics industry with new ideas for the creation of future cosmetics products. One in three exhibitors came from abroad - particularly France, Italy, the Netherlands, Switzerland and Poland - and for the first time, companies from South Korea, Croatia, Slovakia and the Ukraine were represented.

This year, many new exhibitors strengthened the raw materials, contract manufacturing/private label, machinery and plant, and laboratory sectors in particular. The raw materials sector, but the raw materials product group, recorded the biggest increase in exhibitors at 15 percent.

The diversity of the industry players present among the trade visitors at CosmeticBusiness 2016 was equally convincing: from startups to niche providers and specialist cosmetics brands, right through to suppliers of natural cosmetics. Employees of world-renowned market leaders, producers of private labels, companies and subsidiaries from the retail trade, drugstores and suppliers to the cosmetics industry did not miss out on this key industry event.

Conference program dedicated to future-oriented themes

Whether it's the digital revolution or the industry of the future - hardly any of the 15 presentations at CosmeticBusiness 2016 could fail to mention these key words. " With exciting, forward-looking topics focusing on digitalization in the cosmetics industry, as well as beauty and design trends, this year's conference program once again offered exhibitors and visitors genuine added value to their visit to the show. "says project manager Ivonne Simons. During the two-day event, the presentations - for example, "Perspectives 2017-2018 - l'esprit du temps, les couleurs, les matières" by Niels Holger Wien, trendsetter and expert at the German Fashion Institute (Deutsches Mode Institut - DMI) - were very well attended, with over 100 people present. One out of every three visitors to the show informed themselves by taking advantage of the conference program.

For the second time at CosmeticBusiness, companies had the opportunity to present their new products at the special CosmeticBusiness exhibition.
Spotlight, an informative offering in Hall 4, was very well received by visitors. Products from this exhibition were also presented at the conference program. Exhibitors included Grafe Color Batch, Lifocolor Farben, Metsä Board, Mibelle, Sederma and Seppic.

www.cosmetic-business.com

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