YSL Beauté's new hybrid range of "Nu" makeup and skincare has just received Cradle to Cradle Silver certification. This is the first time that a range of beauty products manufactured in France has received this very demanding certification. The Calvin Klein CK Everyone eau de parfum, from Coty, follows suit and has just been certified Cradle to Cradle Gold. The circular economy is sweeping through our bathrooms and this is a fundamental trend.
Today, consumers demand much more: transparency on the origin of ingredients, respect for harvesters, reduction of the impact on the environment, a recycling program, eco-designed packaging... More than an awareness, a real philosophy now advocated by the major brands who multiply the commitments to develop sustainable products in order to limit their impact on the environment, from design to manufacturing, until their end of life. But how can we accelerate the deployment of sustainable products throughout the beauty and cosmetics sector? The Cradle to Cradle Products Innovation Institute takes stock of good practices for the well-being of the skin and the planet.
Objective: circular economy
The way companies design and manufacture products today has a direct impact on tomorrow's world. The beauty sector is therefore also confronted with environmental challenges to sustain its activities, meet the aspirations of customers, and innovate in a context of ethical exemplarity.
The AGEC law, set up to defend a rapid and significant ecological transition, enhances the saving of resources, raw materials, energy, water, the limitation of waste and its reuse. It includes 130 articles, 29 of which are directly related to the "hygiene and beauty" sector, including cosmetics.
The law provides for the disappearance of single-use plastic packaging by 2040 and 100% of recycled plastic packaging by 2025. This requires the cosmetics sector to respect 3 orders: reuse, reuse, recycle. It also prohibits the destruction of unsold goods and obliges its management. With these measures, the Federation of Beauty Companies (FEBEA) forecasts a saving of 8,500 tons of plastics in 2025.
In this context, ecodesign and reuse work on packaging is accelerating, and waste management is improving to promote more responsible consumption. The circular economy appears as one of the solutions to meet these constraints and reduce the plastic footprint.
Cradle to Cradle Products Innovation Institut: a holistic approach
Different brands are already engaged in circular economy approaches but often, they are reduced to the sole issue of waste or a single attribute of the circular economy, forgetting the essential issues. To anchor an economic model in a sustainable sobriety approach, complete solutions exist such as the Cradle to Cradle Products Innovation Institute.