American perfume and cosmetics giant Coty announces that it has renewed its licensing agreement with Adidas.
Sue Nabi, CEO of Coty, said: "I am delighted that we have signed a new agreement as part of our long-standing partnership with Adidas, the global premium sports brand. Adidas is perfectly positioned to capitalize on the new wellness and athleisure beauty trend among today's consumers. Over the past few months, we have successfully increased the value of Adidas body care, offering products focused on enhancing credibility in sports and skincare. With the launch of the Adidas Active Skin and Mind range, we are positioning Adidas as a premium body care line with premium ingredients and sustainable packaging. Consumers have responded very positively to this launch, and we look forward to building on this momentum with innovations and new ranges to drive growth in new and existing markets in the future."
The partnership between Adidas and Coty has focused on the intersection of personal care, wellness, sport and sporting lifestyle, with research and innovation in areas such as the impact of fragrance on sporting performance. The ambition to remain at the forefront of personal care continues with the new Active Skin & Mind range and its use of "superior" active ingredients, such as hyaluronic acid complex, and more sustainable sulfate-free formulas to enhance performance.
Coty and Adidas' shared commitment to sustainable development remains central to their extended agreement, as demonstrated by the development of the Active Skin & Mind range.
Building on the successful launch of the Active Skin & Mind range in Europe, Coty is developing the brand in China. Active Skin & Mind has partnered with Chinese snowboarding gold medalist Su Yiming as a brand ambassador.
