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Coty signs new agreement with Etro

Coty signs a new perfume and home fragrance partnership with Etro, the Italian luxury fashion house.

US-based Coty, one of the world's largest beauty companies with a portfolio of iconic brands in fragrances, color cosmetics, skincare and body care, has announced a new agreement with Italian luxury fashion house Etro, to produce and distribute its fragrance lines and home fragrance collections beyond 2040. 

This agreement establishes a long-term partnership between Coty and Etro, rooted in the two companies' shared values of innovation, exploration, community and creativity. This new partnership reinforces Coty's reputation as the partner of choice for fashion houses and international brands looking to create or enhance their beauty portfolios.

Sue Nabi, CEO of Coty, said: " This agreement once again underlines Coty's focus on fashion-focused licenses with significant multi-category potential that resonate with consumers in our key markets. We are delighted to be working with Etro, building on the brand's existing beauty offering and bringing its unique identity to life through new categories and launches."

Fabrizio Cardinali, CEO of Etro, added: "We look forward to working with the Coty team to explore ways to develop our beauty presence in a way that is authentic to Etro, strengthening our ability to meet the dynamic and ever-changing demands of our consumers across markets."

Coty will be responsible for the development, production and distribution of all Etro perfumes and fragrances. The two companies will work together to explore new categories and innovations to expand Etro's beauty portfolio.

Photo taken from ww.etro.com.

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