After the success of the first three editions since 2015 with an average of nearly 150 delegates, the congress "From flowers to fragrances" will innovate in 2021 by including aromas and its many similarities. Organized by the Innov'Alliance competitiveness cluster, it is positioned as the first congress on know-how, creativity and innovation in perfumery.
The central theme of this fourth edition will be the know-how linked to perfume and its indispensable innovations, necessary to maintain the highest level of emblematic technical capital.
The perfume and flavor industry will be discussed in all its transversality and applications, from the sustainable agriculture of the perfume plant and its transformation to the marketing of flavored and scented products.
Indeed, the recognition of the intangible cultural heritage of humanity by Unesco, of the know-how related to perfume in the Pays de Grasse - the cultivation of the perfume plant, the knowledge of natural raw materials and their transformation, the art of composing perfume - relies on continuous innovation and adaptation to industrial and regulatory changes.
This fourth edition "From flowers to fragrances ..... and flavors" thus proposes to take stock of the vast set of multidisciplinary skills mobilized in the elaboration of a fragrance composition and a food flavor.
Experts and industrial leaders (Givaudan, Firmenich, IFF, Mane, Robertet...) and academic researchers will draw up a panorama of innovation, around this know-how from nature, soils, plant physiology and agricultural practices, extraction processes, to the creation and elaboration of perfuming compositions, food flavors by involving neurosciences.
The day will close with a debate during which the place of these emblematic skills in the perfumery of tomorrow will be discussed. Couldn't know-how be the guarantor of creativity to the detriment of the standardization of products and juices?
To download the program :
https://pole-innovalliance.com/wp-content/uploads/2021/03/Flyer_Programme_FAP2021-4.pdf
