Greentech has developed a range of natural active ingredients for skin and hair beauty and well-being, based on a psychobiological approach: Circalys, Hebelys, Expozen and Arcolys. Its credo: emotional cosmetics, a psychobiological approach for "feel good" beauty.
A feel-good beauty trend
In recent years, mental health and "self-care" have been rising trends in the cosmetics industry. Consumers want the cosmetics industry to focus not only on their beauty, but also on well-being, and claim that using beauty products helps them feel better in their daily lives, improves self-esteem and reduces feelings of stress.
A growing number of scientific studies have established a bidirectional link between the appearance of skin and hair and people's psychological state. Skin and hair are the most visible parts of our bodies and are therefore important for self-image and mental health (Chen and Lyga, 2014; Jafferany, 2007).
The skin has been shown to be a complex organ involved in multiple neuro-immuno-endocrine functions, linking skin and brain, and implicated in many skin and capillary functions (Huang and Rompolas, 2020; Nejati et al., 2013).
Psychobiology: Greentech expertise
Psychobiology has been a key expertise of Greentech R&D for many years. Its scientists are pioneers in the development of cosmetic active ingredients based on a psychobiological approach. Today, four Greentech active ingredients are based on this systemic approach, addressing different skin and hair problems, supported by articles published in international scientific journals:
- Circalys: chrono-detox - feel-good energizer to counter the effects of fatigue and modern lifestyles on skin and mood.
- Hebelys: sublimator of skin and emotions, guardian of the skin's golden age; to meet the skin and emotional needs of women of the twenty-first century. silver generation thanks to positive aging.
- Expozen: intensive soothing of discomfort - modulation of microbiota; to soothe visible and perceived signs of sensitive skin.
- Arcolys: repigmentation of gray hair; restores natural hair color and boosts self-esteem.
