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EH adopts Quadpack's Airless Spray Tube for its new face mist

One of the distinguishing features of Emma Hardie's new moisturizing face mist is its packaging: an airless spray tube from Yonwoo, developed by Quadpack.

Plump & Glow Hydrating Facial Mist is enriched with moringa flower. Scientifically created for optimum performance, the mattifying particles form a nourishing layer that stimulates skin luminosity. Not surprisingly, the packaging is also high-tech.

The formula is presented in a tube specially designed to dispense a fine, even mist. The tube also preserves the integrity of the formula, thanks to the dual protection of Yonwoo's airless technology and Luxefoil's aluminum inner barrier. This protects the product from oxidation and external contamination.

The airless system is also compatible with 360-degree application, allowing the entire product to be used without waste. The tube flattens as the product is consumed, and the brand logo is always clearly visible. With a capacity of 90 ml, this nomadic format is ideal for air travel, to moisturize users' skin in the dry, artificial atmosphere of the cabin.

The Emma Hardie brand is screen-printed, and a logo embossed on a special aluminum cap enhances its high-end image.

"Our Plump and Glow Hydrating Facial Mist not only contains the most innovative skincare ingredients, it's also highly practical. We chose this soft, nomadic tube for ease of use in any circumstance; it's the ideal travel companion for any time you need extra hydration - dispensed in a uniquely generous cloud of fine mist," explained Helen Goldie, Director of Emma Hardie.

The project took just 10 weeks to complete. Launched in August 2016, Plump & Glow Hydrating Mist was the first spray in an airless tube to enter the European market. As with all its marketing initiatives, Emma Hardie took advantage of social networks to announce this new product: the brand observed a 48.7 % increase in its engagement rate on Instagram around this launch.

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