Patyka, the Parisian organic cosmetics house, has chosen Procos to develop its new digital marketing box. This latest box is a resolutely ecological alternative: mono-material with FSC-certified recycled paper.
A well-thought-out eco-responsible box
Patyka approached the Procos teams with a brief to reproduce an existing folding box, featuring a laminated finish and construction with magnets and stickers. The Procos experts responded with two solutions: the first in point-for-point correspondence with the brand's specifications, and the second, thoughtfully devised by Patyka. "out of the box", by taking an alternative, eco-responsible route. This "eco-friendly" box, featuring an innovative construction without magnets or stickers, and made from 100% PCW (post-consumer waste) FSC-certified recycled paper, immediately won over the brand.
Mélia Roger, Patyka CSR Directorsaid: "Keen to offer our customers a high-end shopping experience without compromising the planet, we chose Procos. Procos is a partner of choice for our high-end packaging with reduced environmental impact."
From cosmetics to packaging, Patyka aims for sustainability!
Patyka's cosmetics are part of an ever-increasing commitment to naturalness, eco-responsibility and quality. This approach also applies to the brand's packaging, gifts and communication media. Convinced by Procos' proposal and by the relevance of its "eco-friendly" box, Patyka has extended its request by entrusting Procos with its institutional boxes as well as its shopping bags, now 100% paper, and therefore 100% recyclable.
