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GM Group announces the re-launch of its collaboration with Les Éditions de Parfums Frédéric Malle

GM Group, the international leader in hotel hospitality products, has re-launched its luxurious line of hospitality products in partnership with Les Éditions de Parfums Frédéric Malle.

Frédéric Malle is a French perfume expert who has become a recognized authority in the industry. He comes from a family of industrialists, artists and perfumers. His grandfather, Serge Heftler-Louiche, founded Parfums Christian Dior, and later entrusted its artistic direction to Frédéric's mother. Frédéric Malle represents the third generation of perfume specialists in his family. He has become a world authority on the subject.

The history of the line

Frédéric Malle's decision to found Les Éditions de Parfums in 2000 was driven by his ambition to bring quality and authenticity back to the world of perfumery, which had become increasingly "commercial" in the mid-1990s. He is also firmly convinced that perfume creators are artists. Thus was born the concept of Éditions de Parfums Frédéric Malle: a perfume publishing house where fragrances are created and published as unique works of art, and where the role of the perfumer is akin to that of a publisher, using his creativity and know-how to compose and market the perfume classics of tomorrow. This is the case with "Eau de Magnolia": created by Carlos Benaïm, the greatest American perfumer of our time, this fragrance forms the basis of this new hotel line designed as the ultimate olfactory experience.

Eau de Magnolia" exudes a floral and citrus scent. Carried by underlying woody notes, a perfect balance of bergamot, lemon and grapefruit evolves into darker notes of oakmoss and patchouli that offer a contrast to this summer landscape.

A new eco-responsible line

Featuring the brand's signature red, the hotel line Les Éditions de Parfums Frédéric Malle comes in 40 ml tubes made from plant-based materials, including a shampoo, conditioner, shower gel and a perfumed milk. The line is also available in 50 ml and 80 ml cylindrical bottles reminiscent of the brand's perfume bottles. These products, as well as a luxurious bubble bath, can also be presented in an elegant 50 ml black aluminum tube. Two scented - pleated soaps, available in 30 g and 50 g and presented on a wooden tray with the brand name, complete the line.

In keeping with the GM Group's "Care About Earth" program, large 300 ml and 400 ml dispensers are also offered in the hospitality line. The Les Éditions de Parfums Frédéric Malle hotel line now offers a shower gel, shampoo, conditioner, body lotion and hand gel in large dispensers: 300 ml Ecopump dispensers made from bio-based plastics. Several options of secure wall mounts are available in combination with our Ecopump. They are made of stainless steel or black or white ABS plastic, and can be attached to the wall with screws or double-sided tape.

The range also offers its products in new large format 400 ml dispensers: Ghost. As its name suggests, Ghost is a dispenser that hangs on an invisible rail, giving the impression that the product is levitating. This 400 ml large format dispenser with an ecological and ingenious design is made from sugar cane and lasts about 40 days. The amount of product remaining is perfectly visible thanks to a small discreet window. The dispenser is equipped with a tamper-evident system with key to remove it from the rail when it is empty.

Finally, Les Éditions de Parfums Frédéric Malle hospitality products are also offered in the innovative Ecofill refillable and secure dispenser. The Ecofill dispenser is not only eco-friendly, refillable and traceable, it is also a clean, safe, fast and easy solution with minimal impact on the environment. Ecofill bottles can be refilled with sealed pouches of up to 400 ml, made with only 8 g of plastic, which guarantee minimum packaging and total cosmetic traceability. Ecofill is also available in aluminum with 300 ml refill bags. Ecofill bottles are also offered in combination with a stainless steel or recyclable ABS plastic wall bracket, which can be fixed to the wall with two screws or double-sided tape. A black aluminum base can be used to mount it on bathroom furniture.

The program Care About Earth "

The Les Éditions de Parfums Frédéric Malle line strictly adheres to the principles of GM Group's "Care About Earth" program, which aims to reduce the impact of its products on the environment, contribute to sustainable practices and preserve the planet for future generations. As a supplier of eco-responsible hospitality products, GM Group always prioritizes the use of plant-based materials, post-industrial and post-consumer recycled plastic and the sourcing of 100 % renewable raw materials.

Laurent Marchand, President of GM Groupsays: "We are delighted to continue our successful collaboration with Les Éditions de Parfums Frédéric Malle and to add more eco-friendly hospitality products to this luxury line. Like Frédéric Malle's vision, GM Group is relentlessly committed to creativity, quality and innovation. This line, which fully reflects our core values, will allow hotels around the world to pamper their guests with expertly scented hospitality products."

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