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Herbarom, a committed partner of the Journées de la naturalité

A pioneer in plant extraction and distillation and an expert in dietary supplements, Herbarom is present in four strategic markets - agriculture, beauty & fragrance, flavoring & food, and dietary supplements & pharmaceuticals. Herbarom is blowing out its 30th candle, also celebrating 30 years of partnerships and interest in naturalness.

Since 1994, Herbarom has been working alongside players in the industry to inspire, co-create and develop natural solutions that create value for its customers, and a tailor-made service offering.

In 2024, the company has renewed its support for the Journées de la naturalité organized by the Innov'Alliance competitiveness cluster, as a gold partner. The event will take place on April 3 and 4 in Avignon.

Promoting naturalness

To mark the occasion, Anne Manubens, Group Marketing Director and Sales Director for Herbarom Laboratoire, will be taking part in the "How to innovate in understanding consumers and their perception of naturalness" conference on Thursday April 4 at 2pm. Consumer habits and expectations are constantly evolving. At the same time, the development of new technologies and cognitive neurosciences offers the prospect of a better understanding of consumer behavior. This raises a number of questions: how can we understand the consumer in order to meet his or her needs? On which product dimensions should we innovate? 

For Herbarom, Naturality is the symbiosis between Nature and Man, guaranteeing a product that is as natural as possible and respectful of its environment. It is present at every stage in the life cycle of our products: terroir, cultivation, extraction, processing, enhancement & consumption - to guarantee respect for plant matter and its natural active ingredients.

The company also emphasizes that naturalness also means embodying strong values with its teams: closeness to nature and producers, respect for living organisms, and the development of sustainable solutions.

To find the best plants, Herbarom has structured the supply chain, from the field to its production units, and set up "sustainable partnerships", through controlled, integrated or exclusive supply chains.

The Journées de la naturalité, a time for conferences and discussion

Targeting professionals in the agricultural, food, nutraceutical, cosmetics, fragrance and flavor industries, the Naturalness Days are structured around several key events:

  • Conferences and round-table discussions dedicated to the latest technical and scientific developments in naturalness
  • Pitch sessions and workshops on innovations and new trends in the sector
  • A business lounge and business meetings.

See you on April 3 and 4, 2024 in Avignon!

Photo taken from the Herbarom website (https://herbarom-groupe.com)

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