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The Pochet Group produces the first perfume bottle for Viktor & Rolf to contain 10% of high-quality recycled glass.

With its SEVA, Solution Ecoresponsable, Vision d'Avenir glass, the Pochet group has co-developed with L'Oréal, for one of its licensed perfume brands, Viktor and Rolf, the first perfume bottle containing 10% of recycled glass sourced exclusively from the high-end perfume industry. The two limited editions of Bonbon and Flowerbomb feature a brilliance and transparency comparable to that of classic Pochet du Courval glass, with an optimized environmental footprint.

"With SEVA, we wanted to offer our customers a solution that would reduce the product's environmental footprint while preserving the aesthetic appeal of our glass. That's why we have set up a closed-loop process for high-end perfume bottles," says Pierre Dehé, CSR Director for the Pochet Group. "This enables us to maintain the quality of our top-of-the-range glass, while setting up a virtuous cycle," he adds. Symbolically, one perfume bottle gives birth to another.

SEVA glass is naturally at the heart of the Pochet Group's CSR commitment, as part of its approach to sustainable development. Excellence & Responsibilitywhich brings together all the Group's environmental and social programs.

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