Olivier Salaun, CEO of MS BeautiLab, appoints Shannaz Schopfer as Managing Director North America. This announcement marks the continued implementation of the company's Pulse 2025 strategy through international expansion, and positions MS BeautiLab's global service offering to the North American market.
Shannaz Schopfer has 20 years' experience in production, strategic planning and innovation. According to Olivier Salaun, " Shannaz will lead our North American activities, offering our complete range of vertically integrated solutions, including customized development for individual customers. "
To support these initiatives, Shannaz Schopfer has appointed Maria Barbieri to the position of Senior Vice President of Sales. During her 20-year career, Maria Barbieri has managed packaging, products, operations, logistics and sales, working closely with blue-chip beauty companies including Intercos and Estée Lauder.
Specializing in skincare, colors and powders, MS BeautiLab offers brands global, turnkey solutions focused on innovation, sustainability and European quality. As the beauty division of the Swiss Marvinpac Group, MS Beautilab offers a unique global package, including not only the development and production of formulas and packaging, but also a complete marketing proposition for both product and packaging design.
Generating over 100 million euros in sales, the company has a current production capacity of over 6,000 tonnes and a total worldwide footprint of over 45,000 m2, divided between production units and R&D laboratories in France, Switzerland, Italy and the Czech Republic.
In 2022, MS BeautiLab will open an R&D laboratory in Los Angeles, and Shannaz Schopfer will soon be recruiting to support business development and operations in the USA.
Key dates
- 1964 Strand Cosmetics Europe is born
- 1999 Birth of Marvinpac
- 2009 Creation of the Marvinpac CZ subsidiary in the Czech Republic
- 2015 Strand Cosmetics Europe and Marvinpac create the joint venture MS Swiss Cosmetics
- 2018 Marvinpac acquires a stake in Strand Cosmetics Europe
- 2020 Strand Cosmetics Europe and Marvinpac create MS BeautiLab
- 2021 Creation of the Group Chief Executive Officer Marvinpac, entrusted to Olivier Salaun; Expansion in the United States with Shannaz Schopfer as General Manager.
Photos
Left: Shannaz Schopfer
Right: Maria Barbieri
