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L'Oréal's Beauty Tech innovations at the heart of VivaTech

At Viva Technology, France's annual event dedicated to technological innovation and start-ups, L'Oréal unveiled a series of Beauty Tech innovations aimed at "beauty for all, beauty for everyone". 

Valuing beauty as a vector of individual and collective well-being, these innovations take the form of intelligent, sustainable digital services, as well as data-driven diagnostic devices, for inclusive, personalized and virtual beauty.

On its fully immersive stand, the solutions showcased for this edition of VivaTech illustrate L'Oréal's expertise in managing data, technology and AI to help consumers be better informed and access personalized beauty products and services that meet their specific needs.

L'Oréal's Beauty Tech integrates a broad product portfolio and now mobilizes more than 5,900 dedicated employees. It has been extended to more than 800 online services, with a total of 40 million uses by 2022. 

Beauty Tech has resulted in advances such as new augmented beauty tools, groundbreaking skin and hair diagnostics, the integration of a QR code into a billion packaging units to enhance the consumer experience, and six Innovation Awards at CES 2023.

A wide range of innovations

"This year at VivaTech, we've brought together an exceptional selection of innovations that are working towards positive-impact Beauty Tech, said Nicolas Hieronimus, Managing Director of the L'Oréal group. By putting our resources at the service of emerging technologies that democratize access to smarter, more sustainable beauty, we enable everyone to enjoy beauty in a more equitable and personalized way."

"Such a level of innovation would not be possible without our Beauty Tech teams, whose expertise is ever more numerous and complementary, nor without our open innovation approach via our partnerships with start-ups and tech leaders among the most advanced in the world. We are proud to share our presence at VivaTech with them, said Barbara Lavernos, Executive Vice President, Research, Innovation and Technology, L'Oréal. Today's technology and science enable us not only to satisfy our consumers with previously unattainable services, but also to transform ourselves, from research to human resources, from production to commerce, with the aim of inventing the future of beauty."

"Beauty Tech connects us to billions of consumers around the world. This enables us to understand their unique and evolving needs, in their infinite diversity, and to provide an augmented response with an unprecedented degree of precision and personalization, in both the real and virtual worlds."explained Asmita Dubey, L'Oréal's General Manager for Marketing and Digital.

Present for its seventh edition at VivaTech, L'Oréal showcased its latest innovative technological services and partnerships, incorporating inclusive Beauty Tech solutions, such as Lancôme's Hapta, designed to enable people with reduced mobility to apply make-up; diagnostic and coaching tools, such as La Roche-Posay's Spotscan (QR code to obtain basic dermatological care for all), Giorgio Armani's Meta Profiler (to carry out a personalized skin analysis at the point of sale) and Kérastase's K-Scan (smart camera using AI to scan, establish a precise diagnosis and track the evolution of hair and scalp); personalized Beauty Tech solutions such as 3D shu:brow by shu uemura for professional eyebrow make-up at home, Colorsonic by L'Oréal Paris for safe, even coloring at home, virtual makeover with Maybelline Beauty App; as well as sustainable Beauty Tech solutions such as Water Saver by L'Oréal Professionnel, which to date has saved over 42 million liters of water. 

In addition, while Korea was in the spotlight at this 2023 edition, L'Oréal announced its memorandum of understanding with the Korean Ministry of SMEs and Start-ups. This collaboration aims to strengthen cooperation and accelerate L'Oréal's open innovation approach in Korea, starting June 15, 2023.


Brandstorm L'Oréal 2023

Under the theme "Inventing the new codes of beauty", L'Oréal hosted this year's VivaTech 31.e edition of the Brandstorm contest, an international immersive learning competition for young people under 30. This year, the French team 'Caring 4 Beauty' won the challenge for its concept, Urmodel, on the theme "Craquer les nouveaux codes de la beauté", in reference to the growing influence of technology in the beauty industry.

Urmodel aims to offer an ultra-personalized shopping experience by enabling anyone with a smartphone to see themselves as a model on L'Oréal e-commerce sites. Consumers gain access to a complete, augmented beauty experience, becoming the face of their own beauty aspirations.

Caring 4 Beauty competed against nine teams from Brazil, Chile, mainland China, India, Kenya, Malaysia, the Middle East, Spain and Portugal, as well as the Taiwan region. Each team presented its beauty innovations inspired by augmented reality, virtual reality, artificial intelligence and the metaverse to Brandstorm's executive jury, with the aim of joining the teams at L'Oréal's global headquarters in Clichy for a three-month intrapreneurship program.

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