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Lipscanner, the first color reader from Chanel

Chanel presents Lipscanner, the new-generation make-up application for lips. A brand-new color reader, developed by 100 % Maison, Lipscanner instantly finds Chanel lipstick based on inspiring shades and visuals. In just two clicks, Lipscanner recognizes the identified color, suggests its Chanel interpretation from the Maison's product catalog and enables instant fitting on the lips thanks to virtual make-up.

Flash, scan. Find your red!

A friend's lips. The Net. Social networks. A magazine. The street. A poster. A garment. An object. Color inspiration knows no bounds. Scan the desired color and Lipscanner suggests the closest Chanel lipstick shade. And if the inspiration is a face, Lipscanner also identifies the more or less matte or glossy texture. A world first exclusive to the brand, it relies on a dual mastery of the colors and textures of the House's lip universe and of artificial intelligence, by applying machine learning to make-up.

The Lipscanner recognition engine compares the scanned color in real time with Chanel's entire range of lip products to find the product you're looking for. An intuitive application, quick and easy to use.

The app's Virtual Try On function takes over to test the identified Chanel make-up product on the lips, for the time of a selfie to keep or share.

More than just a virtual make-up experience, Lipscanner offers the possibility of turning the trial into reality by spontaneously proposing a link to your favorite shade on chanel.com.

An original Chanel creation

The first color reader developed by Chanel, Lipscanner is the result of several months' collaboration between the CX Lab* and Chanel's Studio de Création Maquillage. Several months to design an exclusive algorithm and train it to develop analysis capacity on tens of thousands of facial images. The training is ongoing, and will be gradually integrated into future Chanel lip product launches.

Over 400 lip products

Natural, pink, orange, red and plum... 5 color families, each declined in as many gloss, glossy, metallic, satin and matte textures! Chanel's Make-up Creation Studio has perfected each existing color and texture to virtualize over 400 Chanel lip products, all accessible for immediate virtual fitting.

External resources
chanel.com

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