In keeping with the company's Fachpack 2022 motto, "the future is in action," Schur Rexibles, the expert in sustainable flexible packaging solutions, has announced a new company name to underscore its new forward-looking strategy. Headquartered in Austria, the fast-growing European group connects 2,200 employees and 22 production sites in eleven countries. It is a leading advocate of sustainability in packaging and a producer of highly specialized packaging films. The new name Adapa is the next logical step for a company whose group members have strengthened their collaboration to meet new challenges.
Past expansion - present success
With its European centers of excellence, Schur Rexibles, now adapa, has established a solid foundation based on sustainability and innovation. The centers work closely together to provide the full range of integrated solutions along the value chain for the food, hygiene, flavor protection and pharmaceutical industries. This puts the company in an ideal position to be a gas pedal of change for a better world and a trusted partner to its customers.
Juan Luis Martinez Arteaga, CEO of adapa, comments, " We would like to thank our customers, partners and employees. They are all part of our success story and have helped us get to where we are today despite challenging times. The new name reflects our belief that together we can build a strong and sustainable foundation for future growth." .
Adapting to the future
The new name, adapa, derived from "adaptive packaging," emphasizes one of the company's core values, namely adapting to a changing world. The new strategy includes short- and long-term measures focused on sustainability, organic growth, operational excellence and innovation/digitization. adapa's sustainability strategy will strive to establish a true circular economy for flexible packaging and ensure that the carbon footprint is optimized at every stage of the process. Organic growth will enable the company to strengthen its leadership role in regional markets. In this area, adapa's Centers of Excellence will provide technical expertise and customized innovations, enabling mid-sized customers to become regional champions with global opportunities. adapa's operational excellence strategy will ensure high levels of flexibility and highly efficient configuration for S ME manufacturers with small and medium-sized production runs and selected key accounts. These goals are based on adapa's core values: Creating an environment of trust, accountability and reliability, as well as a team spirit and continuous improvement when working with customers.
