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Pulpe de Vie closes a new round of financing of 1.7 million euros

Photo : Anthony Micallef

By finalizing its 3rd round of financing, the brand of organic cosmetics and hygiene products made with fruit and vegetables that don't need to be wasted confirms its appeal.

Founded in 2009 by Julie Ducret in the South of France, Pulpe de Vie manufactures certified ORGANIC cosmetics and personal care products from unsold local fruit and vegetables, discarded from the food chain because they are damaged or poorly graded. A sustainable and responsible approach, and genuine financial support for French producers and farmers for over 13 years, enabling them to make up to 20% of their income.

Today, the company announces a new round of financing of 1.1 million euros from its historical partners (Crédit Agricole Alpes Provence with its subsidiary CAAP Création and Région Sud with Région Sud Investissement), A Plus Finance with the InvESS't Paca fund (created in partnership with the Chambre Régionale de l'Économie Sociale et Solidaire) and Banque Populaire Méditerranée (BPMED), plus credit lines of 600 k€ to support working capital requirements (Crédit Agricole Alpes Provence, BP Med, Société Marseillaise de Crédit, Crédit Coopératif).

This latest round of funding, in a tense economic climate, demonstrates the potential of the start-up, which plans to accelerate its growth dramatically by strengthening its team (recruitment of 13 people, the majority of whom will be salespeople), boosting its multi-channel digital strategy (online site, social networks and marketplaces) and increasing the brand's presence in Europe.

The aim is to triple its growth by 2026 and balance its sales between supermarkets (50%) and online/export sales (50%).

What convinced investors? The start-up's highly differentiating organic-local-anti-hazard-ecological positioning, its trajectory, its financial development (nearly 3 million euros with just 7 employees in 2022), its resilience in an extremely competitive environment, the personality of its founder, and above all, its hybrid model, with a strong presence both on the Web and in supermarkets.

The year 2023 is proving to be a strategic one for Pulpe de vie, with a major 360° launch in capillaries and a demanding 4-year ecological transition plan. In fact, the brand is taking part in the Convention des Entreprises pour le Climat (Businesses for Climate Convention), as well as in the "Cedre "* support program of the South Region, in order to study the environmental impact of its activities. Mission: to aim for carbon neutrality by establishing a regenerative roadmap over 5 years. A roadmap that is already beginning with its 10 anti-waste actions, the most important of which is to use downgraded organic seasonal fruit and vegetables, harvested directly from farmers, to transform them into high-performance cosmetic active ingredients, thus supporting a 100% French production chain (Provence, Paris region, Brittany), with an overall commitment to promoting short circuits and recycling waste (upcycling).

The Pulpe de vie range includes some forty Cosmos Organic-certified products (creams, serums, cleansers, toothpastes, deodorants, shampoos, etc.) at fair prices. The democratization of organic products depends on price and accessibility!

While the brand started out in selective distribution under the Biocoop, Parashop and Nature & Découverte banners, it quickly won the bet of mass retailers, entering the big leagues at Intermarché, Carrefour and Lidl, while also being very active on the web (+80% growth between 2019 and 2022), which has enabled it to boost sales. The company's founder, Julie Ducret, has won several awards to her credit (Beyond Beauty "Coup de cœur du Jury" award, "Les femmes de l'Économie" trophy in Marseille, "Personnalité de l'année PME-TPE" at the Trophées LSA).

" We particularly appreciate Pulpe de Vie whose dynamism and environmental commitment have won over consumers in search of authenticity, ecology and naturalness. We've been supporting this project since it first raised funds, and we're delighted to be taking part in this round with new investors. "comments Armand Perrin, Investment Director at CAAP Création.

"With this eighth investment from the fund, we're delighted to be supporting Julie and her team, and the development of a company at the heart of InvESS't PACA's goals and approach: female entrepreneurship, short supply chains, ecological transitions, regional cooperation, etc.says Jean-Michel Sibué, Managing Partner at A Plus Finance.

" We are particularly pleased to invest in Pulpe de Vie. The management team, Julie Ducret and her team, the business sector, the economic model, both economical and virtuous, all came together to convince us to invest in the company. It's a company we support and which we were able to follow as part of Provence Alpes Côte d'Azur Emergence. Its steady growth and commitment to sustainable development convinced RSI to continue the adventure alongside this fine local company. "says Pierre Joubert, Managing Director, Région Sud Investissement.

" Pulpe de Vie meets all the social commitments of Banque Populaire Méditerranée. It's a company that's firmly rooted in our region, and one that's committed to fighting food waste. It made perfect sense for us to support it, and we are proud to accompany it in its many virtuous projects. "says Philippe Gassend, Operations Manager at Banque Populaire Méditerranée.

" We are delighted by the support of our long-standing shareholders and the arrival of new investors, who validate our long-standing commitment to the environment. This new round of financing enables us to take a major step forward "concludes Julie Ducret, President of Pulpe de Vie.

Beracare CBA from Clariant, a powerful, natural and responsibly sourced ingredient from the Amazon

Clariant unveiled its exciting Beracare CBA asset, a complex blend of Amazon oils in which the tremendous potential of copaiba oil is boosted by passion fruit oil, both of which the company is able to harvest sustainably.

Beracare CBA offers a natural alternative to cannabidiol to soothe sensitive skin, from which approximately 50 % of women and 40 % of men suffer. Caused by external or physiological stressors, sensitive skin manifests itself primarily as unpleasant sensations such as tingling, burning or pins and needles, which may also be accompanied by redness.

This active provides a similar effect to CBD by targeting the skin's endocannabinoid system, activating CB2 receptors. This increases the production of β-endorphin, creating a calming effect superior to CBD. The new data adds to previous studies and shows that Beracare CBA effectively reduces skin sensitivity by 61% after 7 days and 71% after 28 days, reducing redness and irritation.

With their recognized potential to promote overall skin wellness, cannabidiol-based products are gaining attention. However, CBD faces regulatory issues in many countries. With Beracare CBA, Clariant offers a powerful, natural alternative without the regulatory challenges" said Julie Droux, global technical marketing manager for actives and natural origins.

Clariant is able to obtain the raw materials for Beracare CBA from renewable resources in the Amazon. Copaiba oil comes from the resin of the tree, which can be extracted in a sustainable manner to preserve the tree. The passion fruit vines can be grown using responsible techniques to preserve the environment.

L'Oréal invests in Geno, a biotechnology company

 Geno, a leader in sustainable materials, today welcomed global beauty company L'Oréal as the third and final founding investor in its venture to develop, produce and commercialize biotech alternatives to essential ingredients in the formulation of cosmetics, personal care and everyday household products. As the world's leading beauty company, L'Oréal's participation gives it access to the $571.10 billion beauty and personal care market, bringing the members' collective sales to more than $100 billion, with products that reach billions of people. Along with fellow founding members Unilever and Kao Corporation, the Geno-led company is committed to meeting the growing demand for sustainable ingredients by using biotechnology to improve the environmental profile of popular products and meet consumer demand for more traceable supply chains.

Geno will deploy its proven biotechnology platform, using proprietary microorganisms to ferment plant sugars that produce ingredients to make sustainable surfactants. These new ingredients will be used in a range of L'Oréal products, marking a key step toward L'Oréal's goals of 100% of eco-designed formulas that respect the diversity of aquatic ecosystems and 95% of ingredients from renewable plant sources or abundant minerals by 2030.

As part of its sustainability program, L'Oréal for the Future, the beauty leader has focused on partnering with proven biotechnology innovators, such as Geno, to explore, develop and manufacture more sustainable ingredients for the everyday products the world needs.

Christophe Schilling, CEO of Geno, said, " Welcoming L'Oréal to this incredible team of global brands signifies how important and urgent the need for traceable, resilient and sustainable materials is at scale. L'Oréal's commitment confirms Geno's ability to deliver products at scale and accelerates our drive to reduce global carbon emissions by more than 100 million tons in the coming years by targeting large-scale materials markets. We are excited to help L'Oréal achieve its bold 2030 goals of incorporating 95 % of organically sourced ingredients in formulations and using traceable and sustainably sourced packaging materials. This partnership will allow our project to reach the global scale necessary to meet the strong market demand for sustainable products" .

Barbara Lavernos, Executive Vice President of Research, Innovation and Technology for L'Oréal, said: "This is a great opportunity for L'Oréal.t L'Oréal, we believe that science has the power to create a better world, and we are committed to using our expertise to drive positive change in the beauty industry. That's why we've made Green Science, our new scientific and sustainable revolution, the cornerstone of our Research. We are delighted to partner with Geno, whose unique approach to the development of biotechnology-based alternative ingredients fits perfectly with our vision of a more sustainable future. By collaborating with others in the beauty industry, we can leverage our collective expertise and resources wherever our collective efforts can have a meaningful purpose" .

Sanford Browne, president of research and innovation for North America at L'Oréal, said, " This initiative not only supports our goal of providing consumers with responsible and innovative beauty solutions, but also strengthens our innovation ecosystem in North America. It is a clear signal of our willingness to collaborate with partners who share our commitment to sustainability and reducing our environmental impact to create beauty that transforms the world.

Anjac presents "Anjac positive impact": its tool to evaluate the eco-responsibility of its innovations

Anjac is the first and only partner of Health and Beauty brands to develop its "Anjac positive impact" tool, in order to evaluate the eco-responsibility of its innovations in a transparent way to its customers. This initiative supports the Group's priority ambition of innovation that transforms and improves the sustainability of its offer. Anjac positive impact, an eco-responsibility evaluation grid that reveals concrete and transparent actions.

In 2021, Anjac's Innovation & Development (I&D) committee has initiated an in-depth work to define and characterize what is more sustainable innovation. In 2022, the group will make its difference and the I&D committee will work on an internal grid to guide its R&D teams in measuring and evaluating the eco-responsibility of the Group's Health and Beauty innovations. And this, in an objective way. The internal grid "Anjac positive impact" evaluates the finished product in its entirety from its design phase. It integrates different measured criteria:

- the sustainable and responsible nature of the formulations
- manufacturing processes,
- the recommended packaging,
- the CSR commitment of the manufacturing site via its Ecovadis rating.
The Anjac Group customers benefit from the scores which inform their choices. Internally, this tool allows to orientate the roadmap in terms of innovation priorities and continuous improvement. This evolving grid applies to all innovations from Anjac laboratories. On customer request, it can be used for their development projects.

Protopia: creating the sustainable future of cosmetics step by step

Faber-Castell Cosmetics sets a milestone in terms of sustainability and environmental friendliness with the concept of a refillable mechanical pencil for cosmetics.

Faber-Castell Cosmetics' latest forward-looking innovation in responsible packaging - a refillable mechanical pencil for cosmetics - is presented at the Cosmopack show in Bologna. Still in the process of industrialization, this practical solution has been developed with environmental sustainability in mind: less waste and more value for the product!

The refillable pencil was presented with two different clean, vegan textures for lips, eyes and brows. The star of Faber-Castell Cosmetics' Protopia concept, it was created based on the belief " that through progress and process, tomorrow will be slightly better than today " (Kevin Kelly). Make the world a little better, step by step. Don't strive for perfection, but actively work to improve, day by day, pencil by pencil. When it comes to cosmetics, this can mean choosing products designed to reduce waste and consciously use nature's resources. After all, small steps in the desired direction are easier for everyone.

Faber-Castell Cosmetics' interpretation of Protopia comes to life in a product line that appeals to people who believe in a better future and are willing to adapt their behaviors and purchasing decisions accordingly.

However, the Protopia concept also highlights another area of Faber-Castell Cosmetics' expertise: high-performance wooden cosmetic pencils. The first on the market in 2021 to incorporate renewable ingredients in PEFC-certified wood and airtight packaging, these pencils are now available in different lengths or with different ferrules.

Faber-Castell Cosmetics believes that beauty and sustainability are symbiotic. Even if they are only small steps forward, they will lead to a better future.

Jeanne de Provence launches Dame Jeanne, the natural and committed perfume

Legend has it that in 1347, Queen Jeanne, driven out of her kingdom of Naples, went to Provence. Surprised by a violent storm, she took refuge in the home of a glassmaker who fell under her charm and created a bottle in her effigy, calling it Dame Jeanne. This woman with an incredible personality, renowned for her intelligent reign, her probity, her generosity and her simplicity is at the origin of this new collection.

A natural and committed perfume

This trilogy of perfumes is composed has 90% of ingredients of natural origin.
All 3 fragrances are free of dyes and UV filters. They are made from flowers, natural beet alcohol, mandarin, sweet orange and blood orange essence harvested in a sustainable way in Italy. The packaging is eco-designed with an FSC-certified recyclable cardboard box, a recyclable and refillable glass bottle and a screw-on pump.

Invitation for every woman to believe in herself

These 3 perfumes are the signature of a new model of contemporary femininity. Universal fragrances created by a woman perfumer from Grasse, for women who are true to themselves, committed and free.

Dame Jeanne Nude

Luminous and floral, Dame Jeanne Nude eau de parfum, composed of 90 % of natural ingredients, reveals fresh and fruity notes of lychee and blood orange, sprinkled with rose petals. Its woody and immaculate heart of lily of the valley gives way to musky white wood notes, revealing a natural femininity.

Dame Jeanne Velvet

Floral and fruity, Dame Jeanne Velvet perfume water composed of 90 % of ingredients of natural origin opens with fresh and sweet notes of mandarin, blackcurrant and pear. The heart of the fragrance develops around a bouquet of jasmine, neroli and lily of the valley flowers. In the base, woody and musky notes reveal a daring femininity.

Dame Jeanne Intense

Sensual and fruity, Dame Jeanne Intense eau de parfum is composed of 90 % of natural ingredients and reveals fresh and tangy notes of apple, blackcurrant and sweet orange accentuated by a floral and fruity heart of jasmine and sweet plum. Carried by intense woody notes of sandalwood and benzoin, the fragrance closes with sweet notes of patchouli, revealing a sensual femininity.

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The first biomimicry fundraising report has just been released

More than 600 million euros have been raised by the first generation of French startups in the "Biomim Deeptech" sector, which draw their inspiration from the observation and analysis of living organisms (biomimicry) to develop breakthrough innovations. 

From research to market, biomimicry is becoming operational and is of increasing interest to investors, industrialists, public authorities and training organizations.

A new-generation camera inspired by the human retina that is energy-efficient and capable of better detecting movement (Prophesee - 127 million euros); Medical adhesives inspired by the adhesion systems of gastropods for suture-free suturing (Tissium, 121 million euros); Substitutes for pesticides by dispersing sexual pheromones to scramble messages (M2i, 100 million euros), the Top 3 alone show the potential and the astonishing sectoral diversity of applications!

This groundbreaking report profiles the Top 22 French bio-inspired startups, the history of financial transactions and the list of more than 100 investors and partners identified who are supporting what can be considered a new industry.

This report is also the starting point for the launch of Biomim'Invest, the collective gas pedal hub to better identify, evaluate and support the development of impactful bio-inspired innovations.

Methodology of the report: study carried out on the initiative of and by NewCorp Conseil, a strategy and innovation consulting firm, already at the origin of the creation of the Biomimexpo event, with its monitoring tool NewCorp Observer and by collecting financial information validated by the companies concerned. The result is an initial estimate - at least - of the market for fundraising for biomimetic startups over the last 10 years and will be completed and enriched regularly.

Saci-CFPA becomes Summit Cosmetics Europe

Founded in Paris in 1937, Saci-CFPA has been a key player in the distribution of ingredients for the cosmetics industry for decades. The acquisition of the company by the Japanese group Sumitomo Corporation in 2019 and, as a result, the merger with the Personal Care division of Summit Pharmaceuticals Europe, in Düsseldorf, Germany, has allowed us to expand our business in Europe and to collaborate closely with our counterparts around the world, such as Summit Cosmetics Corporation, Presperse, Cosmotec, ....

Today, a new page is turned for Saci-CFPA. Indeed, in a will to satisfy the customers by harmonizing the global activity of the cosmetic division of Sumitomo Corporation, the company becomes Summit Cosmetics Europeon 1er April 2023.

Summit Cosmetics

Through its global network of suppliers, process innovation and operational excellence, Summit Cosmetics delivers value to its customers. With the unique ability to validate and demonstrate ingredient benefits, Summit Cosmetics combines global sourcing of materials, local knowledge and technical expertise to position its customers as leaders in a highly competitive global marketplace. As a trusted, long-term partner, Summit Cosmetics provides peace of mind to its customers and suppliers by guaranteeing to deliver on its promises.

With its global presence, Summit Cosmetics is able to source and deliver ingredients to all corners of the globe with quality logistics. Locally, it is expert in the regulatory requirements for the regions in which it operates. Summit Cosmetics has the flexibility and resources to meet the needs of its customers.

Its R&D, Marketing and Regulatory departments focus on originality, innovation and safety with a constant eye on trends, whether macro or applicable to the niche market. The applications laboratories work closely with our customers to provide the most appropriate solutions to your needs and those of consumers.

Backed by the Sumitomo Corporation Group, rooted for hundreds of years in business tradition and integrity, Summit Cosmetics is building a high naturalness portfolio of the best green cosmetic ingredients available.

Holly Birch joins Santanol as Executive Director

Santanol, one of the world's leading producers and marketers of Indian sandalwood essential oil, announces the appointment of Ms. Holly Birch as the company's new Chief Executive Officer.
Previously Managing Director of Australia's Little Green Pharma, a global medical cannabis company, Holly Birch joins Santanol with extensive international experience in sales, systems, development, human resources and operations. Holly brings strong expertise in managing cross-functional activities, supported by a positive corporate culture with high performing teams.

We are delighted that Holly is joining us to optimize Santanol's recent developments and guide the company into its next phase of growth." said Wolfram Ridder, senior vice president, Innovation and Government Relations, Mercer Group. Holly is an inspirational leader with a deep entrepreneurial spirit and expertise in empowering people," added Ridder.

With Holly joining us, David Brocklehurst is retiring as General Manager. We thank David for his years of dedicated service and unwavering commitment to the success of operations. "he concludes.

It is a privilege to join Santanol and build on a robust platform developed by a talented and committed team," said Holly Birch. I am delighted to take the helm at Santanol and build on our strong foundation of responsible, sustainable and ethical values. "she adds.

Pure Trade - Jean Paul Gaultier Collector's Edition

Pure Trade created the secondary packaging for the Jean Paul Gaultier Collector's Edition: the famous tin has been transformed into a showcase box, with an r-PET front featuring the company's logo. Inside, a cardboard wedge holds the product in place.

 Tin cases offer numerous opportunities for differentiation, thanks to increasingly deep or multi-level embossing that multiplies the play of reliefs and tactile effects, to which colored nuances can be added via silk-screen printing.

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