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Cosmetic Valley makes French cosmetics "the beating heart of the global cosmetics industry

With its 3,200 companies and 250,000 direct jobs, the French cosmetics industry is doing well and remains, more than ever, the world leader in its sector. This is clearly borne out by the figures announced on February 7. The industry's export performance for 2022 is exceptional, with record annual growth of 18.8 %, almost 30% in the United States and the Middle East, and less in China, but the "Singles", "Spring" and "Lunar New Year" holidays marked an engaging turnaround. With export sales exceeding 19 billion euros and a positive balance of almost 16 billion euros, our industry has climbed to the top of the French foreign trade podium, alongside aeronautics and wines and spirits.

It was time, in this favourable context, for the coordinator of the French industry, the competitiveness cluster Cosmetic Valleyon the eve of its thirtieth birthday, to announce its new development strategy, particularly internationally, for the year 2023. You can be number 1 and still want to do better.

By choosing to do so, with the support of Christian Dior parfums, from the Château de Versailles, symbol of French excellence, in the radiance of the Sun King, the first propagandist of the " soft power "hexagonal, Cosmetic Valley wanted to emphasize its ambition and the quality of the roadmap it is proposing to its growing number of members. It's a question, no more, no less, for the entire industry, which integrates the entire sectoral value chain - a rarity in France - to not only maintain its global leadership, but also strengthen its fundamentals. The challenge is an ambitious one, at a time when our industry's traditional rivals (USA, Japan) are not disarming, and new competitors (Korea, for example, which has risen from 20ème 4th placeème in ten years).

The gathering of the cluster's players was first and foremost an opportunity for Cosmetic Valley to unveil its new communications strategy: a visual identity in phase with its projects and internationalization, through a remarkable spot, applauded and "kissed" by the audience, which showcased all the professions, all the generations, all the products, all the origins, all the uses linked to cosmetics, a watchword - naturally bilingual - making the French cosmetics industry ".the the beating heart of the global cosmetics industry "(beating heart of the world cosmetics industry) and a new banner, under which the entire industry will henceforth position itself on the international markets and trade shows in which it participates with its two export operators, Business France and Cosmetic Valley : " France cares for your skin "This is because the campaign is free of rights and can be used free of charge by all players in the industry. A QR code on the screen in the château's auditorium encouraged them to do so immediately.

With these new communication tools, five priorities were presented:

  1. Building win-win public-private partnerships with local, national and European public authorities
  2. Pursuing a research and innovation dynamic that is key to the competitiveness of French companies and the attractiveness of our regions.
  3. Boost jobs in the industry by promoting its professions and overcoming labor shortages.
  4. Consolidation of cluster-sponsored events throughout France, to share knowledge, promote skills enhancement and develop business.
  5. Consolidation of international communications operations promoting the values of "Made in France".

Marc-Antoine Jamet declared: " At the Château de Versailles, the symbol of France and its
he entire French cosmetics ecosystem has been invited to join us for a founding, unifying event, to mark a new stage thirty years after our creation, and to demonstrate through a modern line of communication that we are even more active, even more international. Today, we're launching a new, innovative and conquering dynamic: two years after the "Estates General for the Cosmetics Industry", organized in October 2020, and the "30 Measures for a Sustainable and Winning Recovery", which are now our roadmap, the competitiveness cluster is pursuing its mission to serve the industry as a catalyst for energy and talent, to meet the challenge of transitions that are certainly digital and ecological, but also energetic, technological and geopolitical. In a changing world, if we are to maintain the lead of French cosmetics, we have no choice but to combine excellence, experience and exemplarity.
"

Verescence unveils Moon and GEM lightweight bottles

Verescence, world leader in luxury flacons, unveiled its latest creations at PCD Paris 2023 - the Moon and Gem, two lightweight bottles with complex shapes.

Developed in collaboration with design agency De Baschmakoff, the Moon and Gem bottles showcase Verescence's technical prowess in lightening the weight of glass on two complex shapes, proving that luxury can be combined with sustainability.

The Moon bottle weighs 106 g for 100 ml. Its distinctively elegant, organic shape features an off-center ring, while preserving perfect face symmetry and an ergonomic grip.

The Gem bottle weighs 97 g for 100 ml. It features a geometric design with sharp angles and a large octagonal face, making it resemble a precious stone.

The bottles are refillable (screw ring SN115) to optimize their impact on the environment.

With the aim of presenting its customers with a 100 % eco-designed concept, Verescence called on the expertise of high-end wood component manufacturer Minelli Spa (mPackting) to customize the bottles with a LegnaPin single-material wood cap.

Rootness Awake awarded in China

Plant Advanced Technologies Pat announces that the Rootness Awake cosmetic ingredient, an "eye contour and complexion radiance" active ingredient co-developed with Clariant, has won the Fountain Awards in the "Brightening" category at the PCHi 2023 international cosmetics trade show in China.

A natural asset that has already won international awards

This is the 2ème prize for Rootness Awake, launched in May 2022 in New York by Clariant, which won the 1er BSB Innovation Awards 2022 in the "Environment and Assets" category.

For Pat and Clariant, this new award highlights the product's efficacy and innovative mechanism of action, and testifies to their ongoing efforts to provide innovative, high-quality cosmetic ingredients in tune with consumer trends.

Lipoid Kosmetik launches Amaretine, the bittersweet synergy for sensitive skin

Lipoid Kosmetik is a manufacturer of high quality botanical extracts, actives and natural phospholipid products for the cosmetic and personal care industry. With a clear vision of its consumers' needs, Lipoid Kosmetik introduces Amaretine, an innovative Cosmos approved active ingredient for the treatment of sensitive skin.

Lipoid Kosmetik presents this new product at in-cosmetics Global in Barcelona (booth H31).

Sensitive skin is one of the major skin care concerns in the world. It is based on a weak epidermal skin barrier and ongoing inflammatory processes, and results in dryness, redness and unpleasant skin sensations. In addition, sensitive skin affects people's self-confidence and ultimately impairs their quality of life.

With Amaretine, Lipoid Kosmetik offers the first active ingredient combining a bitter and a mild component in a liposomal carrier system that synergistically targets all aspects of sensitive skin. The bitter component, andrographolide, activates an entirely new pathway for the treatment of sensitive skin. It binds to bitter receptors in the skin, resulting in the regeneration of the skin barrier. The gentle component, glycyrrhetinic acid, is well known for fighting inflammation. The unique combination of these two components creates an innovative ingredient with the following benefits for the user:

  • Reinforcement of the epidermal barrier
  • Reduction of inflammatory processes
  • Reduction of unpleasant skin sensations
  • Improved skin sensitivity and quality of life

Amaretine presents a global solution for the cosmetic treatment of sensitive skin by simultaneously treating aspects such as the alteration of the skin barrier, inflammation and sensory discomfort.


Pure Trade made the kit and vanity for the Lancôme Chinese New Year collection.

The case is made of soft-touch recycled PU double fabric. With no inner lining, it features an exceptional level of finish to the seams, the metal pull tab engraved with the rabbit motif and the complex 6-color screen printing, including gold. The fabric zipper band is also in r-Pet.

Shaped like a hatbox, the vanity case in simple recycled PU Soft Touch with r-Pet lining, uses the same color codes. Its truncated base facilitates merchandising.

Givaudan improves consumer well-being with "Well&Be

Givaudan, the world's leading fragrance and beauty company, announces the launch of "Well&Be", its fragrance creation territory dedicated to well-being.

In a global context where 64 % of consumers feel they work in an "always on" culture that causes physical and mental stress, and 73 % believe a scented product should provide a mental escape, Well&Be addresses the depths and layers of human emotion in a diverse, inclusive and rapidly evolving culture of wellness.

Well&Be builds on Givaudan's pioneering heritage of combining neuroscience expertise, consumer intelligence and digital innovation, including the artificial intelligence (AI) technologies Myrissi and MoodScentz+, to enable product creation to reach its full potential.

By pushing the boundaries of understanding wellness through renowned mood technologies and the principle of sensory congruence, Well&Be helps define exceptional emotional product experiences for consumers, fueled by scent, as well as other product characteristics, such as package color.

Well&Be covers a territory of 92 moods and emotions structured around five archetypes:

  • Nostalgia : Feeling good thanks to childhood memories
  • The Transformer: Feeling good through self-transcendence
  • The Connector: Feeling good through connections with others
  • The researcher: Feeling good thanks to a taste for discovery and escape
  • The naturalist: feeling good about your connection to nature

As a relevant global multi-sensory platform for fragrance composition and product storytelling, Well&Be serves as an advanced inspiration tool for Givaudan's perfumers and opens up new creative opportunities for our customers worldwide.

The uniqueness of Well&Be marks a step forward with our customers in the wellness journey, in all product categories " Verena Nikoleyczik, global head of consumer product development, says. " With this unique consolidation of expertise in emotion decoding, fragrance design and sensory perception, Givaudan is pioneering a diversified response to consumer needs, enabling our perfumers to develop superior creations with high emotional value, beyond mere pleasure. Well&Be brings our clients closer than ever to the emotions of consumers, offering a truly memorable product experience.

With this holistic creative approach rooted in science, Givaudan goes beyond the generic notion of wellness and demonstrates its leadership and ambition in shaping the future of wellness.

Fedrigoni: two new strategic agreements in France and China

These two agreements concern an industrial partnership with a specialty paper producer in China and the acquisition of a research and development center in France.

Both facilities were part of the Arjowiggins Group.

The first operation aims to consolidate Fedrigoni's presence in the Asian market, the second is a further step towards strengthening the company's competencies in research, development and innovation in the fields of RFID, printed electronics and advanced research in the field of paper media.

The Fedrigoni Group, a leading global player in the production of high value-added specialty papers for luxury packaging and other creative applications, high-end labels and self-adhesive materials, has signed two strategic agreements. The first is an industrial partnership with a specialized translucent paper producer in Quzhou, Zhejiang Province, China. As part of the agreement, Fedrigoni provided a loan to the pool formed by two former Arjowiggins executives for the acquisition, in exchange for a purchase option giving Fedrigoni the option to take over the business in the long term.

The second agreement concerns the acquisition of the Grenoble Research and Development Center, which will enable Fedrigoni to accelerate its pace of product innovation in the areas of RFID, printed electronics and advanced paper research. Both companies were previously part of the Arjowiggins group, which was placed in receivership last September.

The Quzhou-based specialty paper manufacturer is a leading global player in the production and distribution of translucent papers (sold under the Gateway, Idem and Sylvicta brands) for applications such as industrial design, graphic solutions, consumer electronics, food and luxury packaging. Fedrigoni thus strengthens its presence in the Asian market, where the group already has an extensive distribution network in China, Hong Kong, the Philippines, Indonesia and Bangladesh, as well as 11 warehouses and a self-adhesive materials production plant in Hefei. Today, the Quzhou production plant has 130 employees and produces about 7,000 tons of translucent paper per year. In addition to strengthening its geographical presence in Asia, this transaction will allow Fedrigoni - thanks to the newly acquired production competencies - to further expand its product portfolio in the translucent paper segment, which has the potential to increasingly replace plastic in packaging with a fully recyclable single-material solution through the (award-winning) Sylvicta brand. Product innovation related to the transition from plastic to paper is a major investment area for Fedrigoni and a key pillar of its ESG strategy and roadmap to 2030.

The acquisition of the specialized research and development center in Grenoble - including employees, machinery, patents and trademarks, including the Powercoat brand - will enhance Fedrigoni's capabilities in testing and prototyping solutions for RFID, printed electronics and advanced paper-based research. The application areas are vast, both in the self-adhesive label market and in the luxury packaging market: from solutions to protect brands against counterfeiting to product and goods traceability, also for sustainability purposes (e.g. CO2 This transaction will also allow Fedrigoni to strengthen its capacity for innovation in the field of cellulose-based materials, benefiting from its relationships with the existing ecosystem, particularly in the Grenoble area, with entities such as Fedrigoni, the European Union and the United States. This transaction will also allow Fedrigoni to strengthen its innovation capacity in the field of cellulose-based materials, benefiting from its relationships with the existing ecosystem, especially in the Grenoble area, with entities such as the Grenoble International Paper School (INP - Pagora) and the Paper Technical Center (CTP).

Despite the situation of global instability and geopolitical volatility, Fedrigoni is continuing its strategic expansion path to consolidate its position as a global player in the specialty paper industry after the recent acquisitions of Guarro Casas in Spain (already part of the Arjowiggins group) and Papeterie Zuber Rieder in France, as well as its partnership with Mohawk in the United States.

Lipoid Kosmetik AG launches Lipoid Liposome C Eco

Lipoid Kosmetik presents Lipoid Liposome C Eco, an innovative natural active ingredient, approved by Cosmos, for lightening and anti-aging formulations. This new product will be presented at in-cosmetics Global in Barcelona (booth H31).
The encapsulation of active cosmetic ingredients in particles adapted to the skin potentiates their interaction with the skin and allows to obtain a superior and long-lasting cosmetic effect.
With Lipoid Liposome C Eco, Lipoid Kosmetik presents an innovative, Cosmos-approved natural product that combines the cosmetic benefits of ascorbyl glucoside with the excellent skin-penetrating and rejuvenating properties of phospholipids and liposomes. Ascorbyl glucoside is converted into the antioxidant ascorbic acid (vitamin C) in the skin, resulting in a long-lasting cosmetic effect.

The ready-to-use formulation contains liposomes with a particle size of approximately 40-120 nm and does not contain preservatives. The liposomes can be easily combined with any cosmetic formulation. In vivo studies confirm a lightening effect on age spots as well as an additional improvement of skin firmness. Lipoid Liposome C Eco has the following benefits for the user:

  • Ready-to-use liposome concentrate
  • Improved penetration into the skin
  • Superior skin brightening and rejuvenation

Overall, Lipoid Liposome C Eco is the ideal ingredient for age spot reduction, brightening and anti-aging products.

The anti-senescence ally to defy the marks of time

Senevisium is a natural anti-aging active ingredient derived from Ginkgo biloba, capable of reactivating the natural elimination of senescent fibroblasts by the immune system. A true concentrate of longevity, it acts transversally on the dermis and the epidermis for an anti-wrinkle action and a rapid radiance booster effect.

Senescence, a central factor in aging, is controlled by the immune system, which efficiently identifies and eradicates senescent cells that are harmful to the skin environment. Nevertheless, some senescent fibroblasts deploy immuno-evasion strategies over time to avoid being eliminated.

Through original modeling studies in vitro and in vivoSilab has shown that the immunoevasion mechanism is accentuated at the skin level after 60 years of age, leading to profound changes (wrinkles, dullness, loss of elasticity and age spots).

Through its targeted action, Senevisium is able to restore the natural elimination of immunoevasive senescent fibroblasts by the immune system by thwarting their two immunoevasion pathways.

By allowing deleterious immunoevasive senescent fibroblasts to be recognized and eliminated again, Senevisium protects the skin from their deleterious effects on matrix synthesis and epidermal renewal.

Tested at 2% on Caucasian volunteers, Senevisium allows the skin to recover its density and elasticity. The stage of wrinkles is reduced and the radiance of the complexion is enhanced. The volunteers themselves confirm these results since, after 28 days of treatment, 100% of them find their skin firmer, and their complexion clearer and more even.

Silab was inspired by the extraordinary ability of the Ginkgo biloba to defy the passage of time and the power of the immune system of this supercentennial tree with a unique anti-aging biological heritage.

Its leaves have been used to restore the capacity of the immune system of mature skin to eliminate senescent cells.

Two French farms (Champagne, Ardèche) of Ginkgo bilobacertified organic and biodiversity-friendly, have been selected for the supply of green leaves.

Senevisium is a patented active ingredient recommended in all skin care products dedicated to mature skin at a dose of 0.5 to 2.0%. Available in aqueous solution, it is easy to formulate. It complies with biodiversity regulations and has a natural origin content of 98.8% (Iso 16128). It complies with international cosmetic regulations (Europe, United States, China, Japan, etc.).

The Verpack group accompanies the launch of the Telma 01 product on the market

For the Telma 01, this nomadic product that soothes women's ailments, the Verpack group has worked in partnership to create a case that has a strong identity and lasts, in total respect of its image.

 "Doing as expected", this phrase sums up the product's commitment. Telma 01 enters the market with the ambition of soothing menstrual discomfort. Its relaxing and anti-inflammatory virtues rest on the conjunction of 7 active ingredients, selected for their proven effectiveness, in a formula 100 % natural with multiple certifications. The product is presented in the form of a roll-on bottle, with anti-UV lacquered glass, and equipped with a pink quartz ball.

To ensure its durability, the Verpack group has designed a highly resistant case with a custom-designed inner wedge that offers real savings in cardboard. For the decorations and printing, the Verpack site in Nouvelle-Aquitaine proposed inks that were partly biosourced. The challenge of this stage was to give back to the red color its light and its density without multiplying the passes.

"In Verpack we have found the ideal partner for the launch of the Telma 01. The case successfully fulfills its contract over the entire life of the product. Users keep it for storage and take it with them wherever they go. This was our goal"explains Virginie, Telma's brand manager.

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