Easyfairs Oriex, organizer of Paris Packaging Weekin partnership with Esepac (European School of Packaging) and ESP (School of Perfume), organized the traditional competition between students of the two schools and unveiled the projects of this 6th edition.

On the theme of the 2021 competition "How to reinvent unique, luxurious and sustainable consumer experiences for the luxury fragrance market", students from both schools were able to work on very specific briefs at the end of the year.

This year, the challenge was sponsored by Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation - The Estée Lauder Companies Inc. 

The projects will be presented by the students on stage in the PCD conference room and on the booth of the two schools at the Paris Packaging Week on June 29 and 30, 2022 in Paris Porte de Versailles.

• Project Perfume seals made visible 

Four solid perfumes chosen by each person, the applicator and a pouch are offered. The whole is grouped in a beautiful wooden box as well as the perfume containers. The perfume can be visible or not, the scented wax can be used as a light tattoo with a Japanese word and specific to the ethics of the brand. The boxes can be stacked or not. The idea is to retranscribe the Asian culture through the mode of use. 

• Smart-Perfume Project, "What if your smartphone became your perfume?"

Smart-Perfume is a "nomadic" perfume device that allows consumers to carry their perfume around with them at all times as it is attached to their smartphone. The perfume is contained in a refillable 15 ml aluminum bottle that slips into a leather pouch magnetized to the back of a smartphone. The pouch is fully customizable according to your desires. The bottle is refillable both in store and at home thanks to a connected wooden base that allows you to recharge both your phone and your bottle of perfume.

• VIP Perfume Room Project 

The concept lies in a mysterious room giving the consumer a whole new experience in the creation of a perfume. It all starts with obtaining a key that will allow access to a secret room leading to the unique creation of the perfume in terms of fragrances and the personalization of the bottle's packaging. The key to the creation room is used as an applicator for the perfume by immersing part of it in the bottle. After this first experience, the consumer will have the opportunity to make his bottle a real jewel. They will be able to regularly come and refill their bottle in the store. Each time he will proceed to this refill operation, he will obtain a jewel called "Charms" to insert on his perfume case. This concept is part of a respectful and sustainable approach for the environment, notably by using recyclable and recycled materials for the bottle and its accessories. With this, the use of a perennial product with unlimited customization to reflect the consumer's desires.

• Ouréa Project

The concept, Ouréa, was inspired by gua sha stones and the sensations that massages provide while being scented. The students created an applicator that allows the stone to turn on itself, simulating this massage sensation. From an ergonomic point of view, the three curved sides of the cap are designed to fit the shape of the fingers, thus offering ease of application to the user. Aesthetically, the multi-faceted glass bottle is reminiscent of the shape of a precious stone and, depending on the different angles of view, provides an interesting visual effect, thus meeting the codes of the luxury world. 

• Very Instant Perfume Project 

Very Instant Perfume is divided into three parts: 
- The packaging of the perfume, a flask of small capacity with a 3D visual inside equipped with a roll-on. This flask is made of plastic and gold/silver metals,
- Fountains in stores. Rotating, they allow you to choose your perfume. They are composed of glass columns,
- The commandable limousine to recharge with perfume and enjoy a luxurious experience.

The bottle can be bought in store (nomadic format) with its leather pouch to protect it and always carry it with you. This 15 ml bottle can be refilled at any time of the day thanks to the limousine and these rotating fountains. 

Italian cosmetics brand OphirMilano has chosen international beauty packaging manufacturer and supplier Quadpack and Biofarma Group to develop the packaging and formula for its new sustainable skincare range. The brand has opted for the Woodacity solo screw cap and Regula Glass jar for its collection, which includes anti-aging cream, mattifying gel and facial scrub. All formulas feature natural, effective ingredients that meet the brand's commitment to sustainable beauty. 

"The quality of our ingredients is a value for us, but also a responsibility. explains Sara Lualdi, Marketing Director at OphirMilano. "Our commitment to a more sustainable future begins with the rigorous selection of natural ingredients and eco-friendly, recyclable or reusable packaging." she adds. 

"As a cosmetics, dietary supplements and medical devices CDMO, Biofarma Group believes it is its responsibility to protect and defend the environment by following the principles of sustainability and recyclability during product development. We are proud to be able to serve brands like OphirMilano, who see sustainability as a plus and a social responsibility." says Ignacio Iturralde, Business Development Manager for Cosmetics at Biofarma.

The Woodacity solo screw cap used in this packaging is single-material. It has no plastic components and is PEFC-certified, guaranteeing the sustainable source of raw materials. The Regula Glass jar is a recyclable product that can also be transformed thanks to its refined aesthetics.

"The Regula Glass jar with the PEFC-certified Woodacity screw cap can be perfectly reused as a sprouting jar, jewelry box, spice box, piggy bank... We want to give our customers the opportunity not only to recycle packaging, but also to reuse it creatively." explains Sara Lualdi.

Belgian designer Dries Van Noten launches his first beauty line. TNT Global Manufacturing supports the launch of the fragrance collection.

The cover is made from a single piece of galvanized zamak with an oxidized effect, matched with a plastic insert and a zamak collar with the same finish. 

TNT Global Manufacturing has also developed three aluminum shells with plastic inserts, each decorated with a red varnish, a heat transfer pattern (HTL) and a raw aluminum stamping. Each shell is unique and ages at its own pace.

The bottles for the entire collection are refillable and made from recycled materials such as aluminum and glass, while the wood comes from sustainably managed forests. Concocted by ten different perfumers, the scents are developed at 85 % from ingredients of natural origin.

Quadpack's Charismo Dropper bottle allows controlled application.

Application control and efficiency in a recyclable bottle. Quadpack's Charismo Droppers offer a packaging solution for formulas requiring precise dosage, while reducing the risk of skin contact and product contamination.

Available in 10 and 30 ml versions, Charismo Droppers are made of glass, a material that can be recycled indefinitely, and can be easily separated from the pipette thanks to its screw neck. Both bottles are suitable for low-viscosity formulas, such as serums, oils, essences and light emulsions. The 10 ml version targets eye and lip care, as well as samples and travel sizes. The 30-ml bottle is a classic packaging for standard skincare and make-up products.

Charismo Droppers are part of the Charismo range, which also includes 50ml and 100ml perfume bottles, a perfect complement for brands wishing to diversify their product family. The square design gives the packaging a modern, professional touch, and its smooth surface allows for a wide range of decoration possibilities.

Garnier's latest product innovation, "No-Rinse Conditioner", based on "Green Sciences", combines Albéa's cardboard tube with the two-in-one EcoFusionTop opening and closing system to protect a 98 % naturally derived formula.
This conditioner saves up to 100 liters of water per tube and reduces the carbon footprint, both in terms of packaging and ingredients.
"Our goal was to provide consumers with a sustainable product that supports a responsible lifestyle and new habits, explains Aurélie Weinling, Garnier's scientific director and head of sustainable development. "The combination of the formula, cardboard-based packaging and single-component opening and closing system allows us to reduce the total carbon footprint by 92% compared to a traditional 200ml conditioner." .

"We are proud to have been part of this new advance in responsible packaging. says Caroline Hughes, marketing manager for Albea Tubes. "By reducing the amount of plastic used in the tube and cap as well as water consumption through its formula, this product is the best example of reduced environmental impact. This new collaboration is a perfect illustration of what the future of sustainable packaging and products holds."

The EcoFusion Top two-in-one solution reduces weight by more than 80 % compared to standard head+cap solutions. The system is made of HDPE to ensure mono-materiality and recyclability. EcoFusionTop is available with different skirt options, such as the best-selling Greenleaf for laminated pipes and Thin-Wall technology for extruded pipes.

Patyka, the Parisian organic cosmetics house, has chosen Procos to develop its new digital marketing box. This latest box is a resolutely ecological alternative: mono-material with FSC-certified recycled paper.

A well-thought-out eco-responsible box

Patyka approached the Procos teams with a brief to reproduce an existing folding box, featuring a laminated finish and construction with magnets and stickers. The Procos experts responded with two solutions: the first in point-for-point correspondence with the brand's specifications, and the second, thoughtfully devised by Patyka. "out of the box", by taking an alternative, eco-responsible route. This "eco-friendly" box, featuring an innovative construction without magnets or stickers, and made from 100% PCW (post-consumer waste) FSC-certified recycled paper, immediately won over the brand. 

Mélia Roger, Patyka CSR Directorsaid: "Keen to offer our customers a high-end shopping experience without compromising the planet, we chose Procos. Procos is a partner of choice for our high-end packaging with reduced environmental impact."

From cosmetics to packaging, Patyka aims for sustainability!

Patyka's cosmetics are part of an ever-increasing commitment to naturalness, eco-responsibility and quality. This approach also applies to the brand's packaging, gifts and communication media. Convinced by Procos' proposal and by the relevance of its "eco-friendly" box, Patyka has extended its request by entrusting Procos with its institutional boxes as well as its shopping bags, now 100% paper, and therefore 100% recyclable.