The new collaboration between Shiseido and Aptar has given rise to a technological adventure unprecedented in the history of perfumery.
After a year of intense work on materials, cuts and textures, Eau d'Issey, the iconic Issey Miyake juice, is now available in a revolutionary double packaging called IGO/ ISTAY.

The slender, elegant ISTAY bottle pays homage to the design of the fragrance's emblematic bottle, and is designed to remain sedentary, unlike the IGO cap that tops it. Lightweight and unbreakable, the latter is ready to accompany its owner to the office, on weekends or to the ends of the earth! With its 20ml of fragrance and integrated spray, it clips on and off its ISTAY base, making it ideal for on-the-go use.
Completely independent, it slips into a bag or suitcase and allows you to perfume yourself at any time. This exclusive blend of practicality, boldness and innovation finds its technical culmination in the women's version of Eau d'Issey, where the nomadic cap is equipped with a spherical actuator incorporating a safety device to guarantee a perfect seal, as well as in the men's version and Nectar.

A mechanical, aesthetic and logistical feat  

To bring the Shiseido Group's project to life, Aptar mobilized all its resources in the field of custom component design and manufacture, creating in particular a high sub-assembly with a pump, a bottle, a plunger and a cap equipped with a spray.
The final hood is also a feat of design, since the selected color had to be respected, the lacquering on the men's version had to be respected, the metallization on the women's versions had to be respected, and the aluminum, copper and silver finishes had to hold up well.
Finally, the finished product is the fruit of a logistical feat, since it required the association of several teams located at different sites and charged with developing the various elements of the system. Entirely customized, it is the result of close collaboration between Aptar, its partners and Shiseido. It is the culmination of exceptional industrial know-how.

For the launch of the new original Dior Homme, the eponymous fashion house wanted to retain the minimalist yet powerful packaging identity of the first editions of the famous fragrance, which has been part of its iconic, sensual signature for years. The bottle has been reinterpreted with rigor and modernity, while retaining its sober, elegant lines in a sculpted block of transparent glass topped by a solid Surlyn cap". The design of such a cap quickly led us to choose Surlyn," says Lionel Bevan, Technical Manager at Axilone, who was entrusted with the creation of this piece.

"We've been injecting this resin for many years, and now have a good command of it. It seemed to us to be the best suited to meet the technical and aesthetic requirements of such a massive design. To overmold the insert, we had to inject thick layers of material, increasing the risk of deformation. Surlyn, which has a relatively low melting point compared with other resins, enabled us to achieve a clean surface finish in a single injection. Before being overmolded, the insert is hot-stamped with silver lettering. This decorative effect is amplified by the depth created by the Surlyn overmolding".

Surlyn offers designers immense freedom, as its possibilities are virtually unlimited. In fact, it has been used for years by the Dior brand for the packaging of its Dior Homme fragrance, as Maud Maillebuau, Dior Packaging Development Project Manager, explains. "Surlyn gives the packaging a premium look, and is luminous, soft and warm to the touch. For this latest Dior Homme edition, the cap is one with the bottle to create a monolithic, elegant, no-frills packaging that reveals the beauty of the juice through its crystalline transparency. On this particularly complex project, we benefited from excellent technical support from Dow's teams."

Cosmogen's new 5-brush set offers an all-round hygienic skincare solution. Their specific shapes have been designed to maximize the benefits of the formulas while ensuring "safe contact" application, and in line with Cosmogen's CSR approach: the tips are made from sustainable, vegan materials such as synthetic fibers and silicone, and the customizable handles are made from wood from sustainably managed forests. They are designed for eye/lip contour, mask, cleansing, serum/cream and anti-spot/anti-pigmentation treatments.