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ADF&PCD Paris returns in January 2020 with a new joint event on premium beverage packaging

By
Kristel Milet
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Cosmetic industry - Packaging and labeling

ADF&PCD Paris, the world's largest event dedicated to the aerosol, dispensing, fragrance and cosmetics packaging industry, will return in January 2020 alongside a brand new show, PLD: Packaging of Premium & Luxury Drinks. This will create a new forum for packaging designers to share ideas and inspiration, as well as seek out new suppliers and products in their respective markets.
The ADF&PCD and PLD Paris 2020 trade shows will be held on January 29 and 30, 2020 at the Paris Expo Porte de Versailles, Paris, under the theme "Innovate Together". The theme is true to the show's role as an event covering the closely related markets of beverages, cosmetics and aerosols, and as an event for teams involved in packaging projects in design, marketing, packaging development and purchasing within brands.

Josh Brooks, Event Director for ADF&PCD and PLD Paris 2020explains: " We pride ourselves on being very close to our industry, and we listen carefully to the needs of buyers and suppliers in the packaging markets we cover. It's clear that packaging developers, designers and buyers face the same challenges in the cosmetics, beverage and aerosol markets, both in terms of technical challenges and brand positioning. The launch of PLD is a direct response to our community's demand for an event that offers packaging designers in the premium and luxury beverage markets the opportunity to acquire and share technologies and ideas, as well as to learn from their colleagues in aligned sectors.. "

Launch of the Advisory Committee

The conference program has been developed in close partnership with an official Advisory Board, made up of senior executives from across the industry. This includes experts from some of the biggest names in cosmetics, beverages and personal care, for brands such as Beiersdorf, Coty, Diageo, Edrington, Interparfums, Kao, Unilever and many others.
Josh Brooks says: " Our Advisory Board is an evolution of our existing relationship with the market. It is an important recognition of the quality content we deliver every year, both in our conference rooms and throughout the show. It also demonstrates how deeply rooted the ADF&PCD show has become in the community, since its launch in 2001. "

Confirmed speakers for the upcoming event include senior representatives from brands such as Beiersdorf, Diageo, Johnson & Johnson, Pernod Ricard and others. There will be 16 hours of content in total, covering the main themes and challenges in packaging development: technical challenges, sustainability and material choice, consumer and market trends, design inspiration and issues for multi-disciplinary teams.

This "multi-market"/pluridisciplinary philosophy extends to the event itself, which is organized to enable cross-pollination between ADF&PCD and PLD exhibitors. Suppliers operating in several vertical sectors are grouped together on a central aisle linking all the zones. An exclusive gallery of the winners of Pentawards, the world's leading packaging design competition, will also showcase the best achievements of 2019 from across the packaging world.

Other highlights include :

  • The ADF&PCD Paris 2020 Awards: The much-anticipated and hotly contested annual awards celebrate the best the sector has offered in 2019. Registration is open until the November 7 deadline..
  • Tours for visitors : the tours offered to visitors will include the Made in France" tourwhich presents the best suppliers on the French market and Eco-tourswhich showcase leading products and suppliers of sustainable packaging solutions.
  • Innovation and Technology Forum: the renowned Innovation and Technology forum will host new product presentations, launches and an overview of the latest technical possibilities in packaging, with themed sessions by product type to make it easier for visitors to find the new products they're looking for.
    Josh Brooks concludes: " ADF&PCD Paris is already a major annual event for the global packaging industry. The inaugural PLD broadens its scope and presents new perspectives from the $4 billion premium beverage market. The event offers a shared vision of the sector, and we aspire to engage the entire industry in dialogue on many of the long-standing and emerging challenges facing multi-functional brand teams. We are convinced that the ADF&PCD and PLD Paris 2020 events will become a forum for resolutely revolutionary ideas.. "

 

Have a good vacation!

By
The editorial staff
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IC Holidays

TheIndustries Cosmétiques is resting to return to full fitness on August 18.

We wish you a wonderful summer!

What does the future hold for China's beauty and personal care sector?

By
The editorial staff
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Beauty market - China

By PCHi, Reed Sinopharm Exhibitions

The discourse on beauty in China is changing. Efficacy, scientifically substantiated claims and ingredient transparency now take center stage. As consumer expectations continue to evolve, companies that offer more than just products - those that bring advanced know-how, innovation and credibility - are well placed to tap into a market that is entering its next phase of growth.

Even if the headlines no longer report explosive expansion, China remains one of the world's most dynamic beauty and personal care markets. According to statistics from the China Association of the Cosmetic Flavor and Fragrance Industry (Caffci), the Chinese cosmetics market recorded a total transaction volume of 1,070 billion yuan ($147.6 billion) in 2024, a steady increase of 2.8 % on the previous year. Behind these figures, a deeper transformation is underway.

The sector is moving from a volume-driven model to one defined by value creation, where brand trust, product efficiency and technical capabilities are key differentiators. This means that for companies looking to expand into this market, the opportunity lies not just in scale, but also in the ability to align themselves with an increasingly sophisticated ecosystem.

From infatuation to substance

As the Chinese beauty industry moves beyond trend cycles and superficial product claims, performance becomes the new battleground, defined by verifiable results, scientific formulations and high-quality ingredients. National brands are strengthening their technical capabilities, while multinationals are challenged to show more than just a global brand image. They must now demonstrate the true superiority of their products and their local relevance.

Consumers are increasingly asking pointed questions and demanding greater transparency. They scrutinize ingredient lists and expect every claim to be backed up by evidence. As a result, brands that can't back up their promises are gradually losing ground to those that can.

A changing regulatory environment

As consumer expectations rise, regulatory standards evolve in parallel. Recent reforms have tightened requirements for safety, efficiency and transparency, bringing China's regulatory framework closer to international standards. This creates a more level playing field and encourages industry to adopt more responsible and sustainable innovation. Earlier this year, China's National Medical Products Administration (NMPA) published its regulations on supporting innovation in cosmetic raw materials. These measures streamline the classification system and technical requirements for the registration and filing of new raw materials. They also encourage the simultaneous submission of new raw materials and related products, an initiative designed to foster greater innovation in China's cosmetic ingredients sector.

Where speed to market was once synonymous with success, the emphasis is now on long-term resilience. The brands that will endure will be those that integrate compliance into their innovation strategy, and see regulatory rigor not as an obstacle, but as a springboard for strengthening their credibility.

Staying competitive in a changing environment

China remains a key player in the global beauty supply chain. From raw materials and active ingredients to formulation and packaging, the country plays an essential role in the speed, efficacy and diversity of products.

Companies must therefore strengthen their technical capabilities and market knowledge in order to remain competitive in this ever-changing environment. The most successful companies will be those able to anticipate change, adapt quickly and jointly develop solutions that meet the expectations of a more demanding and diversified customer base.

In this context, trade shows such as Personal Care and Homecare Ingredients (PCHi) are of growing strategic importance. Visitors come not only to source their supplies, but also to find formulation inspiration, learn about the latest regulatory developments and forge cross-border collaborations. With its focus on knowledge exchange and innovation, the PCHi show offers unrivalled opportunities to meet industry leaders and keep abreast of new trends, making it a must-attend event for anticipating change.

The next edition of PCHi will be held from March 18 to 20, 2026 at the Hangzhou Grand Convention and Exhibition Center. For further information: www.pchi-china.com/en.

PCHi, Reed Sinopharm Exhibitions

L'Oréal opens the first call for applications for its new "sustainable innovation gas pedal".

By
The editorial staff
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Cosmetics

Endowed with 100 million euros over five years, the L'Oréal group's sustainable innovation gas pedal aims to identify sustainable solutions and accelerate their implementation. Several key areas are concerned: low-carbon solutions adapted to climate challenges, solutions for sustainable water management, nature-based solutions, alternative ingredients and materials, elimination of fossil plastics and plastic waste, circularity and resource management, and sustainable and inclusive business models.

L'Oréal has teamed up with the Cambridge Institute for Sustainability Leadership (CISL) to identify, select, test and deploy disruptive solutions in the beauty industry on a large scale. With a network of over 40,000 committed players and recognized expertise in sustainable development, CISL will provide decisive support to selected candidates as part of a cohort-based program lasting up to 12 months. 

" At L'Oréal, we have always encouraged and cultivated innovation, co-creating with our partners along our value chain to drive positive change in the beauty industry.says Ezgi Barcenas, General Manager - Corporate Social Responsibility at L'Oréal. As we work with our ecosystem to build a more sustainable future, we know how essential it is to research, develop and deploy pioneering solutions. We look forward to collaborating with a growing number of innovators and solution providers from around the world."

"In a rapidly transforming world, collaboration is more essential than ever to create real impact. We are delighted to partner with L'Oréal on this major initiative. Together, we will pool our expertise to find and amplify innovative, commercially viable solutions that meet the challenges of the beauty industry and far beyond."explains James Cole, CISL's Chief Innovation Officer and Managing Director of Canopy.

The call for applications is open until September 30, 2025. Selected start-ups, SMEs and established companies will benefit from a tailor-made acceleration program including coaching, mentoring, as well as potential pilot project and investment opportunities to support the deployment of their innovation on a large scale.

For more information: https://cambridge.smapply.org/prog/_lorals_sustainable_innovation_accelerator/

Michael Friede, President of Symrise's Scent & Care Division

By
The editorial staff
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Michael Friede - Symrise

The Supervisory Board of Symrise AG has appointed Michael Friede to the Executive Board and as Chairman of the Scent & Care segment, previously headed on an interim basis by Symrise CEO Jean-Yves Parisot. The Scent & Care segment, which groups Symrise's activities in the fields of fragrance applications, aroma molecules and cosmetic ingredients, generates annual sales of around €2 billion.

"We are very pleased to announce that Michael Friede will be joining our management committee. He brings many years of experience and in-depth market knowledge, as well as a high level of industry-specific expertise in various growth areas. In addition, he has proven international experience, which makes him an excellent choice for Symrise, a fast-growing company operating on a global scale".said Michael König, Chairman of the Supervisory Board of Symrise AG.

Michael Friede has been a member of the Management Board of Brenntag SE (Essen, Germany), since 2023, where he held the position of CEO of Brenntag Specialties, leading the Life Science and Materials Science Specialty Chemicals segments worldwide. Previously, he was a member of the Executive Committee of Akzo Nobel N.V. Amsterdam, Netherlands, Executive Vice President of Covestro AG, Germany, and CEO and President of Covestro Elastomers SAS in France. He began his professional career with Bayer AG, where he held various management positions in Leverkusen, Germany, and Pittsburgh, USA. He is also a member of the Supervisory Board of Pearl Polyurethane Systems LLC, a leading producer of polyurethane systems, headquartered in Dubai.

Scentmate analyzes the fragrance trends that are creating a buzz on TikTok

By
The editorial staff
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Fragrances

Hashtags such as #GreenFragrance, #MochiPerfume and #SmellGoodFeelGood are transforming consumer preferences and consumption habits.

TikTok has established itself as the epicenter of new trends, revolutionizing the fragrance industry and defining its direction in 2025. Scentmate by dsm-firmenich, a fragrance house that helps its customers develop successful scents for their products, has analyzed the key fragrance trends gaining popularity on TikTok, based on a recent report by trend consultancy WGSN.

This analysis, based on WGSN's TikTok Analytics, highlights how the hashtags #GreenFragrance, #MochiPerfume and #SmellGoodFeelGood are transforming consumer preferences and driving innovation and sustainability in fragrances and personal care products.

Green fragrances and connecting with nature

The #GreenFragrance trend stands out among TikTok users looking for fragrances that evoke nature. Content creators recommend fragrances that transport consumers to forests, gardens and meadows, favoring green, floral notes, tea blends, fruits and marine accords. This preference reflects a growing environmental awareness and a need to reconnect with nature, fuelling innovations such as the use of biotech ingredients and recycling processes in product formulation.

#MochiPerfume and the rise of gourmet fragrances

Inspired by Asian desserts, the #MochiPerfume trend has become a favorite. Pioneering brands are launching fragrances with notes of marshmallow, rice, vanilla and matcha, appealing to consumers eager for new sensory experiences. This light, sweet olfactory profile is ideal for fragrances, layering routines and body care products. It stands out for its ability to create unique sensory experiences, both at the point of sale and in marketing campaigns.

Wellness and skincare routines with the "Smell good, feel good" trend

The hashtag #SmellGoodFeelGood represents an evolution beyond traditional perfume, promoting holistic body care routines. Users are sharing their "layering" routines, combining deodorants, oils, lotions and fragrances to enhance fragrance longevity and personal well-being. This trend reflects the rise of sensorial beauty and is driving the development of affordable, customizable product ranges, from body care to personal care, enabling each user to create their own olfactory signature.

According to Natàlia Möller, digital marketing specialist at Scentmate by dsm-firmenich, "analyzing and studying social networks enables us to actively listen to consumers and identify emerging trends. Thanks to this listening, we can develop fragrances that are better adapted to current preferences, creating proposals that are more relevant and more in tune with consumer expectations."

With TikTok as the main catalyst, the fragrances of 2025 become a fusion of innovation, nature and well-being, marking a new direction in the way consumers and brands interact in the olfactory world.

In-cosmetics Asia: November 4-6, 2025, Bangkok

By
The editorial staff
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in-Cosmetics Asia 2024

In-cosmetics Asia, Asia-Pacific's leading event for personal care ingredients, returns to Bitec, Bangkok, November 4-6, 2025.

The 2025 edition will welcome 80 % from the world's top 10 ingredient suppliers, including industry giants such as Basf, Croda, Clariant and Evonik. The show also plans to welcome 90 % from the world's top 10 cosmetics manufacturers, from L'Oréal and P&G to Kenvue and Unilever.

For this 16th edition, in-cosmetics Asia triples in size since its launch, reflecting the growing demand from R&D professionals and formulators for ingredient solutions in the region.

The 2025 edition will feature over 700 exhibitors and welcome thousands of cosmetics scientists, manufacturers, brand owners and product developers from across the Asia-Pacific region and beyond. Based on registration applications, overall demand for the show is already 273 % higher than at the same time in 2024.

Against a backdrop of market volatility and regulatory changes in the US, EU and China, global cosmetics brands are increasingly turning to the Asia-Pacific region, with in-cosmetics Asia site traffic from the US, Russia and China increasing by 105 %, 69 % and 22 % respectively.

Up to 100 new exhibitors will join the event, with a 151 % increase in traffic to the website's Exhibitor Directory over last year; a clear sign of the enthusiasm of personal care experts seeking the latest ingredients for personal care.

In-cosmetics Asia 2025 continues to evolve in tandem with industry trends, with this year's show strongly highlighting the following topics:

  • AI-powered personalization and beauty
  • Changing consumer behavior in China, India and Southeast Asia
  • Ethical cosmetics and sustainability: with ingredients of marine origin emerging as one of the most sought-after categories on the website.
  • Product stability and efficacy: a central focus of this year's Technical Seminar and Formulation Laboratory programs.
  • SPF and UV protection: with the latest advances in UV filters, formulation strategies and regional compliance challenges.

"This year marks an exciting turning point. As beauty brands navigate macroeconomic pressures and shifting consumer priorities, we've seen a growing interest in the APAC region due to its agility, speed to market and endless demographic opportunities. in-cosmetics Asia 2025 will echo this momentum, not only in terms of scale, but also in the depth with which we address the industry's most pressing needssaid Sarah Gibson, event director at in-cosmetics Asia. From the rise of biotech beauty to the growing demand for healthy aging solutions, we're aligning our program with the real challenges facing formulators today: matching consumer trends with R&D capabilities, efficacy, ingredient compatibility, UV protection and more. This year's show will offer attendees a platform to innovate and progress with confidence. There's much more to come, and we can't wait to reveal what's in store!"

The in-cosmetics Asia event will take place from November 4 to 6, 2025 at Bitec in Bangkok. It will be held at the same time and place as Cosmex, a trade show focusing on manufacturing technologies, machinery, packaging and ODM / OEM services for personal care products and dietary supplements.

The dropper with rotating tip for cosmeceuticals

By
The editorial staff
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Quadpack_Freedom_Dropper

Quadpack's Freedom Dropper meets the growing demand for packaging solutions for cosmeceutical liquid formulations. 

Part dropper, part beauty accessory, part massage tool, this latest innovation from the packaging manufacturer's Creative Hub is based on its flagship glass solution, the 30ml Skin-Up bottle, which features a sleek, elegant shape and a rotating applicator to enhance the user experience.

"It's a completely innovative concept!explains Alejandra Isern, Category Specialist. Combining a dropper and a rotary applicator delivers exactly the value-added solution that luxury brands are looking for. It's a new experience for users, putting them in control. Unscrew the cap and apply a drop to your hand or directly to your face. Then spread it with the flexible rotating tip. Use it as a dropper or beauty accessory. You have the freedom to use it as you wish!"

Using the Freedom Dropper transforms product application into a beauty ritual. Housed in a familiar format with tried-and-tested features, it allows complete control of the formula. Drops are gradually distilled by exerting gentle pressure on the pipette, then applied to the skin using the rotating applicator. The soft-textured tip features a wave pattern inspired by the shapes of nature. Its rotating movement combined with the wavelets exerts a massaging effect by producing gentle vibrations, which activate the skin's circulation, facilitating absorption of the formula. It is also possible to develop a customized applicator at reduced cost, for example for brand personalization.

A specially designed wringer removes excess formula, ensuring that the stem and applicator remain impeccable, while delivering drops for a well-groomed experience.

Freedom Dropper was created for low-viscosity skincare and make-up products, and is particularly recommended for active-ingredient facial oils and moisturizing serums. The glass bottle enables it to be used with most formulas, even the most complex.

A multitude of decoration techniques can be applied to match the brand's identity. The thick-bottomed bottle is suitable for a range of finishes, from color gradients to holographic effects. The applicator stem and head can be injection-colored, while the nipple and collar can be glossy or matte. An aluminum ring can also be added to the collar.

Freedom Dropper is an example of Quadpack's avant-garde development approach. "We build on what works best and use components that have already proved their worth, such as the Skin-Up bottle. This allows us to create modular collections with speed and agility, while expanding their scope and functionality. In the case of Freedom Dropper, we're exploring new applicators to handle different types of formula, such as tinted make-up products. What you see today is just the beginning of an extremely exciting innovation".stresses Alejandra Isern.

The patent application is in progress.

YouTube video

Cosmetic science: shaping the future

By
The editorial staff
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SFC symposium

The 19th edition of the International Symposium "Cosmetic Science: Shaping the Future" organized by the Société française de Cosmétologie (SFC) will be held on December 2-3, 2025, in Paris and online. A wide range of topics will be addressed:

  • skin biology, applied to both skin and scalp,
  • microbiota, key players in maintaining skin balance,
  • the contributions of neuroscience and cognitive science,
  • innovative thinking, stimulated by open innovation,
  • high-potential new resources,
  • and disruptive tools, particularly those based on artificial intelligence.

This scientific event brings together researchers, scientists, manufacturers, startups, service providers and students.

A dynamic, fast-paced program, entirely in English, will feature keynotes (30-minute plenary lectures by international experts), scientific sessions (15-minute presentations, selected by a scientific jury for their relevance, innovative character and contribution to cosmetology) and interactive discussions.

A space for inspiration, meetings and exchanges, this year's symposium will adopt a hybrid format to reach a wider audience. In person, participants can attend at the Pathé Alésia cinema, 73 avenue du Général Leclerc, Paris 14th arrondissement. Remotely, via dedicated online access.

Another new feature is a redesigned sponsorship system designed to boost the visibility of partners and offer industry players a greater opportunity to highlight their commitment to the scientific and cosmetics community.

BDK Parfums: a collection of Mediterranean fragrances

By
The editorial staff
-
Trio BDK Parfums x Edith Carron

A tribute to the flavors and scents of the Mediterranean, the Azur collection from BDK Parfums captures the spirit of travel and a promise of elsewhere. It's also the story of a meeting between David Benedek, founder of BDK Parfums, and illustrator Édith Carron.

For the second year running, the designer and the artist whose work has been published in The New Yorker Magazine and The New York Times are collaborating. This encounter between perfumery and illustration has given rise to an ephemeral collection of three fragrances. Édith Carron's colorful, graphic style adorns not only the cases, but also the labels of each fragrance. "In a fresh, watercolor style, she adds a strong cultural dimension to the evocation of the resort, calling up in turn the works of Pablo Picasso, Jean Giono and Jean-Luc Godard. Here, a piece of pottery from Vallauris, a page from a novel by Francis Scott Fitzgerald or Ernest Hemingway, and there, memories of the Villa Malaparte emerge in a splash of sunlight. Each fragrance translates in its own way the atmosphere of a place, its unique light, right down to the melody that might be heard there".says the brand.

The three fragrances in the collection are part of this vibrant, sensory tableau. Citrus Riviera's luminous notes of mandarin, lemon and tonka bean instantly transport you to the festive, indolent atmosphere of the Côte d'Azur, for sunbathing on the pontoon of the Cap d'Antibes hotel, in the maze of the Villa Maeght and even in Picasso's studio in Vallauris.

The three boxes of Citrus Riviera, Sel d'Argent and Villa Néroli form a single image, a 180° panorama of the Mediterranean, from dawn to sunset. This polychrome triptych - which will only last one summer - reinvents the Collection Azur.

Ralf Schwieger, Mane perfumer, Anne-Sophie Behaghel, Flair perfumer and Alexandra Carlin, formerly Symrise perfumer, are behind each of the three fragrances.

"The acidic freshness and citrus impression at the top are due to neroli essence, associated with Nerolione, very quickly relayed by orange blossom absolute. Its honeyed, straw-like facets echo Bulgarian rose absolute. In the base notes, a comforting impression of balms and resins, thanks to vanilla absolute and cistus labdanum, illustrate the moistness of the air and announce the trio of ambrox, moss and cashmeran to convey the salty minerality of Faraglioni. An olfactory tableau of this island symbol of beauty and refinement".explains Alexandra Carlin.

The limited editions of eaux de parfum BDK Parfums × Édith Caron from the Azur Collection are available from June 16, 2025 until September 2025 at the BDK Parfums boutique, in leading French independent perfumery boutiques, in selected international outlets and on bdkparfums.com.

Prod&Pack 2025: packaged goods take center stage

By
The editorial staff
-
Prod&Pack

From November 18 to 20, 2025, the 3rd edition of Prod&Pack Eurexpo Lyon will be held for packaging, process and production professionals.

The program includes demonstrations and feedback on processes for optimizing production lines, integrating re-use solutions and anticipating regulatory changes.

The "Showroom": an immersive experience at the heart of five materials

Unprecedented in its design and located in a new hall, the "Showroom" will host five packaging lines representing the technologies of today and tomorrow. 

Wood, cardboard, metal, plastic and glass: five materials in particular will be highlighted, each with its own constraints.

Visitors will be able to discover innovative solutions capable of meeting the expectations of industrial performance and the requirements of reuse, recyclability and packaging reduction. 

A pitch zone will enable participants to present their solutions.

AMC2, Barcodis, Bfr Systems, Cgp Coating, Domino Equans Digital, Marquage, Dune, Faber, Guignard Robotisation, Ima, Massilly Services, Mecapack, Novexx, Pandobac, Rescaset, Robocc, Vif... have already confirmed their participation.

The "Pépinière", a space dedicated to emerging projects

A new space within Prod&Pack, the "Pépinière" will offer investors looking for bold, innovative projects the chance to meet startups and young companies that have developed products, solutions and concepts with high potential for the production, process and packaging industries.

The sustainable trends aisle

Adopted at the end of 2024, the European Packaging and Packaging Waste Regulation (PPWR) sets a number of targets, including reaching 70 % of recycling by 2025 and 75 % by 2030.

For companies looking for solutions, the Sustainable Trends Aisle will present the latest innovations in eco-design, labeling, traceability... 

Reuse in the spotlight

Since its creation in 2011, Prod&Pack has been at the heart of transformations in the packaging sector. In 2019, it will become the first show in France to make reuse a central focus of industrial challenges. With its new identity launching in 2021, Prod&Pack is fully asserting its mission: to anticipate future changes, propose concrete solutions and actively contribute to the transition towards a circular economy.

The Village du Réemploi will once again be showcased, in partnership with the Réseau Vrac et Réemploi. Some twenty companies will be showcasing their solutions for integrating efficient reusable models across the entire value chain: production, distribution and consumption.

Selected for their operational maturity and technical expertise, these companies will support visitors wishing to integrate reuse into their production chain, learn about new logistics models or develop their CSR strategies. Eternity Systems, Magicpallet, Mecapack, Options Solutions, Pandobac, Reempack and Uzaje are among those taking part.

Les Assises nationales du Réemploi: assessment and outlook

An exclusive event organized as part of Prod&Pack, the Assises nationales du Réemploi will provide an opportunity to take stock of the various initiatives undertaken by national institutions and companies. In addition to feedback and testimonials on the use and development of reuse in France, they will provide an initial assessment of :

- The operation led by Go!Réemploi, which aims to set up a national, mutualized reuse scheme for food packaging in supermarkets and hypermarkets, to reach 10 % of reused packaging, in France, by 2027, as set by the Agec law. Since June 2025, as part of the ReUse initiative, the eco-organization Citéo has been rolling out this operation to make reusable packaging available to consumers in four pilot regions (Hauts-de-France, Normandy, Brittany and Pays-de-la-Loire). 

- The ReCosm experiment. Co-led by We don't need road and Circul'R, the ReCosm coalition has set up two initiatives for the reuse of cosmetics packaging on the one hand, and perfume bottles on the other. They began in September 2024 and early 2025 respectively.

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