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GM Group and Nuxe refresh their Rêve de Miel line of home products

By
The editorial staff
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GM Group is renewing its Nuxe hotel line. Celebrating an active collaboration since 2013, this new line of custom hospitality products will be available worldwide through GM Group's distribution network.

Called Rêve de Miel, the line is composed of products enriched and perfumed with honey. This line is adapted to all skin types. This collection is declined in a standard line and a special edition and proposes a wide range of products of welcome.

The standard line, in amber tones, is available in 40 ml bottles, made from recycled plastic. It includes a face and body wash, a shampoo, a conditioner, a body lotion and a hair and body wash. We also find these same products and a hand washing gel, in a generous format of 300 ml, Ecopump. A 20 g face and body soap completes this standard line.

The Ecopump is not the only large format in the new hotel line. This standard line will welcome the innovative Ecofill in 400 ml. Both dispensers are made from recycled plastic.


The special edition, in light colors, is available in 50 ml tubes, made from sugar cane residues. It consists of a face and body wash, a shampoo, a conditioner and a body lotion. It also offers the large Ecopump format with the hand washing gel, the conditioner, the body milk and the hair and body washing gel. In this special edition, in addition to a 20 g face and body soap, there is a 40 g massage soap.

With its eco-designed products, and the option of large formats, the hospitality products of the new Nuxe hotel line are fully in line with the Care About Earth of GM Group. Through this program, GM Group is committed to developing sustainable products and reducing its environmental impact. In accordance with the GM Group's environmental commitment and in line with the Nuxe cosmetic charter, Rêve de Miel homecare products are paraben-free, silicone-free, mineral oil-free and colorant-free.

Two miniature bottles of 10 ml of Huile Prodigieuse and Huile Prodigieuse Or, best-sellers of the Nuxe brand and certified vegan, can complete the Rêve de Miel range.

Laurent Marchand, President of GM Group, said: "We are committed toam delighted to collaborate with Nuxe, a pioneering cosmetics brand that combines nature with well-being and beauty and shares the same values as GM Group with its commitment to the environment. In line with our Care About Earth program, we believe this collection of hospitality products is ideally suited to the needs of guests. We look forward to launching this new line of hospitality products in hotels around the world. "

More info : http://www.groupegm.com/

A radiance serum with vitamin C

By
Nicolas Gosse
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Freshly Cosmetics launches a new radiance serum.

Formulated with 99.9 % of natural ingredients, this serum rich in vitamin C and vegan hyaluronic acid helps restore smooth, radiant skin.

Green Vitamin Concentrate Serum combats oxidative damage, reduces the appearance of blemishes and protects skin from pollution and blue light. Its formula contains such amazing ingredients as kakadu plum, broccoli, black tea and lingonberry. Its light texture ensures rapid absorption, and its formulation is suitable for all skin types, even sensitive.

Fragrance: mint, apple, apricot, melon, vanilla for a fresh, delicately sweet result.

Results, according to Freshly Cosmetics:

  • Prevents and reduces the signs of skin aging,
  • Blocks heavy metals, preventing pollution from damaging skin tissue,
  • Reduces inflammation caused by UV rays,
  • Reduces stains,
  • Increases skin hydration.

The beauty trends that will mark 2022

By
Nicolas Gosse
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As beauty brands face digital transformation, a new generation has taken over as the primary consumer. The beginning of 2022 will see a focus on Generation Z, which has grown up with digital and is sensitive to social and environmental issues. This consumer group is now making purchasing decisions that influence product launches and brand positioning.

The Market Insights team at beauty packaging manufacturer and distributor Quadpack analyzed the growing trends that will affect the beauty industry in 2022. They encapsulate the mindset of a principled, yet playful generation.

Post Covid Awakening

Fun and playfulness are the new keywords for makeup. Young consumers are looking for a playful routine and products that stimulate their creativity. Limited editions and collaborations feature bright colors, glitter and textures that invite consumers to have fun.

Ethics above all

Consumers are less willing to give up their beliefs for an attractive product or brand. The beauty industry needs to be truly committed to social and environmental causes, and show transparency throughout the process. Increasingly educated and informed, this generation can recognize greenwashing at a glance.

Nature meets technology

Reflecting the evolution of the "natural beauty" trend, consumers are more adept at laboratory-developed formulas that help protect the environment. From ingredients that replace animal-based materials to mineral sunscreens that don't harm coral reefs, technology for good is increasingly popular.

Radical inclusion

The era of "camouflaging" imperfections is about to disappear - at least for now! Freckles, pimples, wrinkles, creases are personal traits that can be enhanced by makeup. Brands need to be inclusive and provide diversified solutions to not risk being boycotted.

Health in focus

Products that beautify and "smell good" are desirable, but they are no longer enough to win hearts. In addition to their beauty and health effects, cosmetic products must contribute to well-being and have a holistic approach, treating the body and mind.

Make-up for the digital world

Generation Z has embraced TikTok and digital life is more important than ever. While some brands are launching filters and apps to test products, others are focusing their efforts on solutions that help consumers enhance their virtual image.

Opal glass, a luxury brand

By
Nicolas Gosse
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Created by the Jassen Company, the young German luxury skincare brand Ojesh recently launched its new Pro Regeneration series of creams. The series consists of two face creams and one eye cream. The 50ml and 15ml opal glass jars perfectly reflect the luxurious formulas. The appearance of the jars conveys an image of great value and purity. This underlines Ojesh's philosophy of combining the innovations of nature and science and becoming a synonym for beauty and care.

"We were looking for packaging that reflected the high quality and luxury image of our Ojesh brand and at the same time protected the rich and highly effective natural ingredients in the formulation, explains Franziska Eichler, Head of R&D and Product Management at Jassen. Gerresheimer was the ideal partner for us in the design development." The Ojesh Pro Regeneration premium skin care series was Jassen and Gerresheimer's first joint project. " We look forward to expanding our valued partnership even further in the future, emphasizes Stefan Müller, Sales Manager at Gerresheimer.

Gerresheimer is one of the leading producers of opal glass in Europe. Opal glass is an opaque, milky white glass. Its elegant and timeless appearance resembles porcelain. In addition, opal glass packaging combines aesthetic and protective aspects.

Based in Nuremberg, Germany, Jassen was founded in 2008. The company develops and produces skin care products. Jassen sells and markets its products worldwide, especially in the Asia-Pacific region.

Gerresheimer provides glass packaging products that aim to reflect beauty and aesthetic appeal for fragrances, skin care, body care and color cosmetics. The company emphasizes its attention to detail and quality, combined with expertise in creative glass design and concept development. It stands by its customers from the generation of the idea to the launch of a customized product.

L'Oréal signs agreement to acquire Youth to the People

By
Nicolas Gosse
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Youth to the People was founded in Los Angeles in 2015 by two cousins, Greg Gonzalez and Joe Cloyes, inspired by the expertise of their grandmother Eva, who developed a professional skincare line over 40 years ago using plant extracts and innovative active ingredients. Investors Sandbridge Capital, Strand Equity and Carisa Janes have supported the brand's growth.

Youth to the People develops and markets high-performance skin care products known for their innovative formulas that scientifically combine premium and vegan superfood extracts.

Available in the United States, Canada, Australia and certain European countries where it is very successful, the brand is marketed through omnichannel distribution, both in D2C e-commerce and selective distribution.

The brand's sales are expected to exceed $50 million in 2021.

Commenting on the acquisition, Cyril Chapuy, CEO of L'Oréal Luxe, said: "We are very excited to welcome the Youth to the People brand, its founders and its fantastic teams. Thanks to its solid reputation and the remarkable quality of its products, Youth to the People is a brand that is appreciated by all. Its expertise in skincare, based on healthy, vegan and highly effective formulas, makes it a very strategic acquisition for L'Oréal Luxe. L'Oréal will celebrate more than ever the brand's core values and distinctive spirit reflected in its initiatives to carry diverse beliefs, build a fairer world and strengthen ecological awareness, not only because they are valuable to us, but more importantly because they are perfectly aligned with our own values."

Stephane Rinderknech, managing director North America & L'Oréal USA, added: "We were very inspired by the passion and vision of the brand's two founders, Joe Cloyes and Greg Gonzalez, who have combined the best of the California lifestyle focused on wellness and health, with high-performance beauty. We believe in the potential of this unique brand, and we look forward to working with the Youth to the People teams to help them realize that potential. I'm thrilled that Youth to the People will help expand our portfolio of U.S. brands on the West Coast."

Joe Cloyes, founder and CEO of Youth to the People, and Greg Gonzalez, founder & Chief Brand Officer of the brand, said, " We founded Youth to the People to continue our family's legacy in skin care and to inspire and represent our community. Joining the L'Oréal family gives us the opportunity to realize all of Youth to the People's dreams. Our brand's mission is to design high-performance skincare using vegan ingredients and craftsmanship that is both planet-friendly and beneficial to consumers. We look forward to this partnership and opportunity to bring to life our shared ambitions of investing in a just and sustainable future for all."

This acquisition is subject to customary regulatory approvals and other customary closing conditions.

"Conscious Care", a new way of designing a dermo-cosmetic product

By
Nicolas Gosse
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A public communication campaign has just started on the social networks of the Pierre Fabre Group and its brands in order to publicize Conscious Care, "a unique approach to responsibility and innovation in the design, manufacture and social and environmental commitment of dermo-cosmetic and oral hygiene products."

In 2018, the Pierre Fabre Group's Dermo-Cosmetics & Personal Care division decided to overhaul its innovation strategy in order to develop products that are safer, more effective and more respectful of the planet. For the past three years, it has mobilized all of its businesses around this threefold objective to give substance to a radically new approach, based on a global consideration of its ecosystem and transparent and demonstrable commitments.  

A product developed according to the Conscious Care approach must meet eight criteria: first of all, the tolerance and effectiveness of the product, to which are added the principle of "just necessary", the absence of undesirable substances, the eco-design of the formula, the eco-design of the packaging, the naturalness of the ingredients, their sustainable sourcing and finally the access to transparent information for the consumer. 

"Conscious Care is a radically new vision of dermo-cosmetics that is not simply an exercise in cleaning up formulas. It allows us to obtain safer, more natural products, but also more efficient and more respectful of the environment and of the entire value chain. Conscious Care is therefore a much more holistic and ethical concept than clean beauty, which leads to an increased value proposition for consumers," says Xavier Ormancey, Pierre Fabre's Director of Dermo-Cosmetics & Personal Care R&D.

In order to be able to claim Conscious Care, a product must be eco-socially designed and therefore obtain a Green Impact Index of A or B. The Green Impact Index is a rating method created by Green Mission Pierre Fabre, validated and guaranteed by Afnor Certification, which allows to measure, improve and communicate with a simple letter (A, B, C or D) the environmental and societal impact of cosmetic and family health products. It is based on the transparent evaluation of 20 objective criteria such as: the biodegradability and naturalness of the formula, the carbon footprint of the packaging and manufacturing of the product, the water consumption, the geographical origin of the ingredients, the organic farming certification of the ingredients, the Guaranteed French Origin, the CSR commitments of the brand, etc.

In 2021, 56% of the new products launched by the Dermo-Cosmetics & Personal Care division of the Pierre Fabre Group met the 8 criteria of Conscious Care. Among them, the Tolerance Control range from Eau Thermale Avène, Biology from A-Derma, Neopur from René Furterer, Keracnyl Glycolic+ from Ducray and the blueberry range from Klorane. There will be 70% in 2022 and over 90% in 2023. At the same time, the products in the existing portfolio are gradually being reformulated to switch to Conscious Care according to a timetable that will be spread over a period of 6 years (2022-2028). 

"Conscious Care is a fundamental movement, directly inspired by the Pierre Fabre Group's raison d'être: every time we take care of one person, we make the world a better place. All our brands have joined together to create Conscious Care, a breakthrough dermo-cosmetics that acts consciously towards its ecosystem to offer better care to consumers worldwide and drive a new turn in our industry", says Nuria Perez Cullell, General Manager Dermo Cosmetics & Personal Care Pierre Fabre.

The eight requirements of Conscious Care are:

  • Tolerance & efficacy: developing products that meet the needs of patients and consumers while taking care of their sensory qualities to promote compliance. 
  • Zero undesirable ingredients: exclude ingredients that have not been scientifically proven to be beneficial and safe; continually seek alternatives to ingredients deemed undesirable. 
  • The right thing to do: go to the essentials by seeking the perfect balance between taking care of and minimizing the impact of the product; optimize the formulation to increase the effectiveness of the active ingredients tenfold while guaranteeing safety and pleasure of use.   
  • Naturalness: favouring ingredients of natural origin and more environmentally friendly manufacturing processes.   
  • Eco-designed formula: limit the impact of ingredients on the environment, guarantee their non-ecotoxicity and the biodegradability of rinsed products. 
  • Eco-friendly packaging: reducing the environmental impact of packaging.  
  • Sustainable sourcing: ensure traceable and sustainable supply of plants and raw materials, prioritizing short circuits and "Made in France".
  • Transparency: communicate in a totally transparent way about the ingredients and their use. 

Laboratoires Expanscience becomes a company with a mission

By
Nicolas Gosse
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Expanscience continues its pioneering path in CSR: after becoming the first B Corp pharmaceutical and dermo-cosmetic laboratory in 2018, Expanscience becomes a company with a mission to "help individuals shape their well-being."

A family-owned French company committed to CSR for more than 15 years, Expanscience is taking a major step in its transition to a positive impact model. Expanscience thus joins more than 400 pioneering French companies that have opted for the status of company with a mission introduced by the Pact Law in 2019.

As a company with a mission, Expanscience is publicly committed to working for the common good through its raison d'être "to help people shape their well-being" and the following social and environmental objectives:

  • To design products and services that are useful for well-being, eco-socially designed and increasingly inspired by nature and the living world.
  • To help its employees to be actors of their own development and to build with them a more inclusive and supportive company.
  • Contribute to the achievement of global climate objectives and to the protection and regeneration of biodiversity.
  • Mobilize its communities and its ecosystem to build together a business model with a positive impact on society, individuals and their environment.

From B Corp to mission company, a voluntary commitment

Expanscience has always been convinced that corporate responsibility does not stop at its products: this is why the company signed the United Nations Global Compact in 2004 and put CSR at the heart of its strategy. Over the years, Expanscience has developed by reconciling economic performance with social, societal and environmental commitment. After being the 1st pharmaceutical and dermo-cosmetic laboratory in the world to be certified B Corp in 2018, Expanscience affirms its awareness that being a better company for the world means doing more! Its new CSR strategy, impACT, addresses these issues. The company has set ambitious 10- and 20-year goals to become a positive and regenerative impact company. As a company with a mission, it is now structuring its actions around its raison d'être - to help individuals shape their well-being - in order to voluntarily contribute to the common good, within the framework of the Pact law.

The status of a company with a mission is accompanied by a specific governance mechanism: the Mission Committee. Composed of at least one employee and external persons, this mission committee will meet twice a year to evaluate the means implemented by Expanscience to contribute to its raison d'être and the actions implemented by the company to achieve its statutory objectives. This progress will be made public through a mission report which will be audited every two years by an Independent Third Party Organization (ITO). 

"Reconciling economic, social and environmental performance has been at the heart of Expanscience's strategy for many years and of our commitment as a B Corp. By becoming a mission-driven company, Expanscience is taking another step to accelerate its transition to a positive impact model: we are structuring our business model around our raison d'être - helping people shape their well-being - and social and environmental objectives, we are publicly committing to work for the common good and to take into account our stakeholders' expectations."said Jean-Paul Berthomé, President of Laboratoires Expanscience.

Lessonia acquires a new packaging machine dedicated to powder cosmetics

By
Kristel Milet
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Specialized in the contract manufacturing of cosmetic ingredients and finished products since 2002, Lessonia has become an expert and internationally recognized in its field of activity. 

This know-how and experience acquired over almost 20 years, has enabled the company to progressively expand its equipment to meet the growing needs of the cosmetic industry (brands and laboratories): whether for the manufacture of ingredients (exfoliants, plant powders and seaweed powders) or for the manufacture of cosmetic products (peel-off masks, impregnated masks, serums, lotions, or exfoliating cleansing powders for the face or body).

Recently, and in view of the growing demand for solid cosmetic products packaged in sophisticated packaging, Lessonia has acquired a new packaging machine dedicated to powder cosmetics.

Claire Lemarchand, project manager at Lessonia, explains that "Cosmetic manufacturers are mainly equipped to package liquids. However, there is a real need for packaging around cosmetic products in powder form. This is why the acquisition of this new machine allows us to offer our customers to pack this type of products such as powdered cleansers, shower gels to be reconstituted or dry shampoos, here in France, in our factory at Lessonia.

This new state-of-the-art equipment joins many other machines Lessonia has acquired since opening its second plant at its industrial site in Saint-Thonan in late 2018. 

These investments lead to a real growth of the company. Numerous recruitments are underway and others are to come in all sectors of activity of the company. 

An immersive journey to discover the professions in the perfume and cosmetics industry

By
Nicolas Gosse
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Mission accomplished for the premiere of the "Cosmetic Experience Tour", which welcomed some 1,000 visitors to Chartres on November 26 to find out more about the perfumery and cosmetics professions. Among them were 400 schoolchildren, 300 jobseekers, families and working people interested in a sector that is expected to recruit 15,000 people by 2022.

Organized by Cosmetic Valley in association with La Maison des Entreprises et de l'Emploi de Chartres, with the support of Eure-et-Loir companies (Dior, Guerlain, Expanscience, Puig, Reckitt Benckiser) and the backing of the Région Centre-Val de Loire, the "Cosmetic Experience Tour" offered a fun and innovative "trades experience" with a real immersion in the reality of the industry to discover and test the many trades in a wide variety of fields: research & development, chemistry, production, regulations, digital... On the program: role-playing, meetings with professionals, olfactory experiences, exchanges, workshops...

The Cosmetic Experience Tour will begin touring in 2022, with three stops: Blois on January 28, Orléans on May 19 and Tours at the end of the year. The tour will continue in other regions of France at a later date.

Cosmogen designed the spatula for Givenchy's Soin Noir

By
Nicolas Gosse
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Givenchy entrusted Cosmogen with the design of the Soin Noir - creams spatula. The lines of its 100 % recycled PET handle and cold-effect ceramic tip are in keeping with the sober, chic design of this luxurious skincare collection. In addition to combining performance and ritual, it can be reused with the treatment itself, which is refillable.

This spatula, an integral part of the skincare ritual, illustrates Cosmogen's focus on sustainability and expert beauty, which is shared by Givenchy: the packaging for Le Soin Noir products has been developed with an eco-design approach, for a timeless design that limits their environmental impact. 

EcoVadis Silver rated, Cosmogen, a global expert in innovative, patented application solutions for cosmetics brands, has positioned itself in four complementary businesses: packaging with integrated applicators, brushes, application accessories and dispensing, for skincare, make-up, fragrance and hair.

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