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Moi Aussi offers a new range of skincare products for men

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site-industries-cosmetiques Six bottles of nail polish are arranged in a row, each with an off-white cap and a label bearing an abstract logo. The varnish colors range from light green to various shades of blue. Rocks and moss are blurred in the background.

French brand Moi Aussi has launched a new range of hand and nail care products for men, developed in collaboration with Fiabila.

In the men's cosmetics sector, traditionally focused on the face and grooming, Moi Aussi is setting itself apart by introducing treatments specifically dedicated to men's hands and nails. This initiative responds to a growing demand for solutions tailored to the specific needs of men's skin.

A collaboration with Fiabila

To develop this range, Moi Aussi teamed up with Fiabila. As a result, two treatments were formulated: Soin Réparateur, which offers protection for cuticles and sensitive areas, and Soin Cure, the first invisible «liquid buffer» on the market. The latter is designed to strengthen the nail while guaranteeing a natural finish.

Innovative varnishes

A collection of six nail polishes has also been launched. Formulated with 83.5 % biobased ingredients and no petrochemical solvent odors, these polishes combine naturalness and performance. Each shade in this collection evokes an element evocative of nature, and offers a discreet way of personal expression.

" With Moi Aussi, we're not looking to create yet another product, but to legitimize a gesture that has long been sidelined. Hand care becomes an act of well-being, self-expression and self-recognition. »explains Fadi Mroueh, founder of Moi Aussi. This approach illustrates how hand care can contribute to a better self-image for men, while breaking down the taboos associated with these practices.

The products, made in France, reflect a commitment to safety and quality, while offering a modernized vision of authentic, assertive men's skin care.

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Brenntag presents «Beauty reinvented» at Cosmet'Agora 2026

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site-industries-cosmetiques A gloved hand uses a syringe to apply a liquid to a piece of wood. A jar labelled "BREN" and a brush sit on the counter nearby.

Brenntag Specialties Beauty & Personal Care unveils its latest innovations at Cosmet'Agora 2026, highlighting the alliance between the elegance of the 1950s and the contemporary demands of cosmetic formulations.

Brenntag Specialties Beauty & Personal Care invites its customers and partners to join it at the Cosmet'Agora 2026 event, to be held on January 13 and 14 at the Espace Champerret in Paris. At stand 164-165, the theme «Beauty reinvented - from the 1950s to the future» highlights the charm of the past, while meeting the expectations of a modern world focused on performance and sensoriality.

Innovations to discover

Among the concepts presented, an oily gel for sun care is particularly eye-catching. This product, which has a gentle effect on the skin, offers an elegant sensorial experience thanks to a formulation based on a limited number of carefully selected ingredients. This minimalist approach demonstrates that it is possible to combine skin comfort with compliance with contemporary sun protection standards.

The Brenntag stand will also showcase various formulation ideas and the latest ingredient solutions, including smart biopolymers and new texture enhancers, aimed at high-performance formulations offering an excellent sensory experience. « These innovative concepts and ingredients provide new inspiration for formulators seeking to combine timeless charm with the expectations of today's consumers, »says Sandra Pralong, Sales Manager for France and Benelux.

Committed to the future

Visitors will have the opportunity to explore marketing concepts, textures and ingredient innovations that celebrate creativity and practicality in various beauty segments. This event represents a key milestone for Brenntag, aiming to strengthen its role in the cosmetics industry by responding to growing demands for responsible innovation and sustainability.

BASF unveils cosmetic innovations at Cosmet'Agora 2026

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The editorial staff
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site-industries-cosmetiques A person with curly hair and a light sweater looks up, holding a lock of her hair; next to her, we see a close-up of orange berries growing on a plant with long, narrow leaves.

BASF presents its new formulation concept at Cosmet'Agora 2026, emphasizing authenticity and personal expression in the cosmetics industry.

At Cosmet'Agora 2026, to be held in Paris on January 13 and 14, BASF will be showcasing its Beyond Beauty concept, affirming the importance of authenticity and personal expression in the cosmetics sector. « Understanding how people live, behave, interact and express themselves inspires new beauty trends. »explains Valérie Pian-Parison, Senior Marketing Manager France.

New ingredients for effective hair care

As part of the event, BASF will be introducing Aloversil, a new cosmetic ingredient. It is a solution containing naturally-derived peptides, designed to improve the appearance of denser hair, particularly in men showing signs of hair loss. Clinical studies have shown that the application of a hair serum containing Aloversil for four months visibly improves hair density.

At the same time, BASF will be presenting Dehyquart S18, a biodegradable conditioning agent. This cationic product, designed for capillary formulations, combines high efficiency with environmental compatibility. « Dehyquart S18 forms a smoothing film on the hair surface, increasing manageability while protecting against humidity »says BASF.

Impact on the cosmetics industry

The new products are part of a more global eco-design approach. Each formulation is designed to meet the growing expectations of consumers for products that are both effective and respectful of the environment.

Shiseido unveils its washable mascara technology

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site-industries-cosmetiques Diagram showing a blue water droplet labeled "cold water" protecting a black wick with green circles, and an orange droplet labeled "hot water" eliminating the green circles, illustrating curl retention and elimination.

Shiseido presents Washable Lock Technology, a solution that combines curvature retention and ease of hot-water make-up removal, thus meeting a major technical challenge in the cosmetics sector.

Shiseido has developed an innovative mascara technology, called Washable Lock Technology, which offers good curl retention while allowing easy make-up removal with warm water. This breakthrough is a response to a long-standing technical challenge in the mascara field, challenging the traditional concept of water resistance.

Unique film technology

This technology is based on a new film that combines functions often considered as opposites. « Our aim is to create a film that combines dispersibility in oil-based formulations with washability in hot water. »explains Toshihiko Matsukura of Shiseido's Brand Value R&D Institute. The film consists of an optimized polymer, polyacrylate-51, and has been developed using carefully scrutinized ratios of monomers to achieve physical properties that were previously difficult to balance.

Performance assessment

Experiments have shown that formulations equipped with this technology maintain lash curl equivalent to that of conventional waterproof mascaras. In make-up removal tests with warm water, the film expands and softens, making it easy to remove with just a light rub. These results are promising for the application of this technology to other make-up products.

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Nuon Medical inaugurates its innovative showroom in Paris

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site-industries-cosmetiques Three people in evening wear stand together, smiling, on a balcony overlooking a body of water at sunset. A modern building and distant hills are visible in the background.

Nuon Medical, a specialist in beauty tech technologies, sets up in Paris with a dedicated showroom, encouraging collaboration in the cosmetics industry.

Nuon Medical recently opened a showroom in the 2nd arrondissement of Paris. This new space provides a setting for collaborative exchanges between brands, formulators and packaging manufacturers, promoting beauty tech technologies in innovative products.

Technological solutions for tomorrow's beauty

The Nuon Medical showroom features a variety of concepts incorporating technologies such as vibration, phototherapy and microcurrents, to maximize the interaction between skincare products and their packaging. These innovations aim to stimulate the skin's natural reactions and enhance the penetration of active ingredients.

Grégory Pays, Adrien Canu and Camille Schu bring their expertise in commercial, technical and aesthetic development. They are available to guide and manage projects right from the design stage.

A space for creativity and innovation

In addition to technological innovations, the showroom also hosts discussions on new beauty routines, including skincare, sun protection and skin diagnosis. The space is designed to inspire, encouraging brands to explore and build the next generation of cosmetics packaging.

This initiative by Nuon Medical in Paris not only extols the virtues of technology, it also invites collective reflection on the future of cosmetics. A future where innovation may be measured as much by the texture of a skin as by the abundance of ideas exchanged on rue du 4 Septembre.

Pure Trade and the sustainable design of the Biotherm Drop water bottle

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The editorial staff
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site-industries-cosmetiques Three reusable plastic water bottles are shown on a blue background. The bottles are pink, blue and teal, each with a handle and the word "BIOTHERM" printed in large white letters on the side.

The Pure Trade group presents the Biotherm Drop water bottle, an innovative packaging that combines aesthetics and reuse in a sustainable approach.

For Biotherm, the Pure Trade group has designed and manufactured the Biotherm Drop gourd, a premium packaging created around the theme of hydration and conceived with reuse in mind. The Biotherm Drop stands out for its dual-life approach: initially a moisturizing care box for Biotherm's men's and women's lines, it is then transformed into a reusable flask, part of the brand's commitment to sustainable beauty.

Technical features and durability

Designed and manufactured by Pure Trade in 100 % recycled PETG for the body and 100 % recycled polypropylene for the cap, the Biotherm Drop water bottle combines fluid design, light weight and technical performance. Its 1,000 ml capacity and design inspired by the movement of water underline the coherence between Biotherm's identity and its positioning on hydration. Available in blue for the men's line and pink for the women's line, it blends harmoniously into the brand's visual universe.

Pure Trade's CSR commitments

The group's CSR policy, formalized in the Pure program, is based on three pillars: packaging designed for circularity, a reduced carbon footprint and a zero waste objective. The Group has been awarded EcoVadis Platinum certification, recognizing its commitment to environmentally-friendly practices.

L'Oréal unveils new technologies at CES 2026

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The editorial staff
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site-industries-cosmetiques A person with long, curly red hair sees a section straightened with a L'Oréal styling appliance emitting a blue-green Brouillon auto light, while hands hold the appliance against the hair.

L'Oréal announces two major innovations at CES 2026, integrating infrared light into hair and skin care products, reinforcing its positioning in Beauty Tech.

At CES 2026, L'Oréal Groupe is unveiling two new technologies that harness infrared light to transform hair and skin care: the Light Straight + Multi-styler and the LED Face Mask. « At L'Oréal, we have always believed that beauty is deeply linked to scientific discovery, a conviction that has been at the heart of our Group for over 115 years. This year, at CES 2026, our scientific knowledge and the development of proprietary LED technologies on the market once again illustrate our commitment to pushing the boundaries of new beauty solutions. »Barbara Lavernos, Executive Vice President, Research, Innovation and Technology.

Light Straight + Multi-styler innovation

Over the years, the straightening iron has remained an indispensable styling tool. However, the use of hot plates that reach up to 205°C poses a problem in terms of hair damage. A study conducted by L'Oréal in 2024 revealed that 58 % of American consumers consider heat to be the main cause of damage to their hair.

In response to this problem, L'Oréal has developed the Light Straight + Multi-styler. This tool incorporates patented infrared light technology to straighten hair while reducing the temperature to a maximum of 160°C. According to instrumental tests, it works three times faster than traditional straightening irons and makes hair twice as smooth.

The device's meticulous design, which uses near-infrared light, penetrates to the heart of the hair fiber, reshaping molecular structures while preserving hair health.« Light Straight + Multi-styler takes styling from correction to prevention » adds Guive Balooch, Vice President of Augmented Beauty and Open Innovation. « We believe this innovation sets a new standard for precision styling. »he concludes.

The LED mask, a new era in skincare

At the same time, L'Oréal introduces the LED Face Mask. Developed in partnership with iSmart, this mask is flexible and lightweight, while diffusing light to act on the signs of aging. Equipped with a skin-friendly microcircuit, it emits two specific wavelengths of light: red light (630 nm) and near-infrared light (830 nm), helping to firm and smooth the skin.

site-industries-cosmetiques A transparent L'Oréal LED mask with incandescent red lights, featuring cut-outs for eyes, nose and mouth, plus adjustable straps. Presented at CES 2026, this device embodies new technologies with its elegant metal control unit.

Epicerie Fine Cosmétique acquires Cultiv brand

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The editorial staff
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site-industries-cosmetiques A collage of four close-up images of faces to which a skincare cream has been applied, each labeled according to a French skin problem: dehydration, imperfections, loss of firmness and sensitivity. The text at the top reads "RÉVEILLEZ VOTRE PEAU".

Epicerie Fine Cosmétique expands its product portfolio with the acquisition of the brand Cultiv, previously owned by the InVivo group. This acquisition marks a new stage in the development of natural cosmetics.

Normandy-based Epicerie Fine Cosmétique announces the acquisition of Cultiv, a natural skincare brand formerly owned by the InVivo group. This transaction underlines Epicerie Fine Cosmétique's desire to expand its product range, while reinforcing its commitment to natural ingredients and sustainable practices. The directors of Epicerie Fine Cosmétique, Nicolas Guibert and Christophe Delorme, remain available to comment on this integration and its impact on the cosmetics market.

New impetus for the natural cosmetics market

The acquisition of Cultiv is a strategic opportunity for Epicerie Fine Cosmétique to position itself as a major player in the high-end, natural cosmetics sector. This merger will enable the company to diversify its offering and meet growing consumer demand for products that are both innovative and respectful of the environment.

By integrating the Cultiv brand, Epicerie Fine Cosmétique reinforces its status in a competitive market and is committed to maintaining the quality and authenticity for which Cultiv is renowned.

The rise of zamak in home fragrance accessories

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The editorial staff
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site-industries-cosmetiques A blue glass candle labeled "bdk Parfums Ciel Rose" sits on a white pedestal next to a textured black lid. The background is slightly blurred in light tones.

Segede responds to the new demands of the home fragrance market with the use of zamak, a metallurgical alloy that elevates product perception thanks to its durability and reusability.

In a market in search of bold, sustainable innovations, the home fragrance sector is undergoing a veritable transformation, and Segede is positioning itself at the center of this mutation. Zamak, already recognized in the luxury and beauty industries for its weight and finishing ability, is now finding its place in candle accessories, meeting consumers' growing expectations for quality and durability.

A growing trend towards reuse and ecology

Perfume brands and leading luxury houses are now developing their own lines of candles, transforming this utilitarian object into a veritable brand emblem. This trend meets the demand for natural waxes and sustainable packaging. The zamak used by Segede, particularly appreciated for its resistance to heat and wax, transforms a simple lid into a reusable base, underlining the importance of reuse.

Segede and French recycled zamak

Segede offers a local and ecological response with the introduction of French zamak 100 %, derived from recycling. This approach is not only in line with a dynamic of aesthetic innovation, but also with a strategy of sustainability. Zamak offers a new dimension to candle accessories, enabling them to go beyond simple one-off use and open up a debate on the reuse of materials.

Mane celebrates 20 years of growth in the Middle East with new headquarters in Dubai

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The editorial staff
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site-industries-cosmetiques A group of people attend an outdoor inauguration ceremony in front of a building topped with a "20 Years Mane DXB" banner. The image opposite shows the exterior of a modern glass office building.

The family group Mane, a major player in fragrances and flavors, inaugurates its new headquarters in Dubai, reinforcing its commitment to the Middle East, a key region for future growth.

The Mane Group has marked a significant milestone with the opening of its new regional headquarters in Dubai. The inauguration celebrates 20 years of success in the region, consolidating a presence established in 2005. «« Mane's identity as an independent, family-run business fits perfectly with the entrepreneurial culture of the Middle East, where long-term partnerships and shared values are essential, »says Samantha Mane, Group CEO.

A strategic hub for innovation

The 2,100 square meter headquarters houses state-of-the-art creation and application laboratories, equipped with some of the most advanced digital sensory facilities in the region. The new R&D center includes a team of regional perfumers aimed at adapting creations to the specific preferences of local consumers. « This convergence has enabled Mane to develop deep-rooted relationships and a solid understanding of the market, »adds the manager.

Looking to the future

With an established network of customers covering various sectors, Mane plans to continue its expansion in the Greater Middle East, including the forthcoming opening of an office in Riyadh. This strategy reinforces the Group's commitment to a region that will remain a priority until 2031.

Carrying on the family legacy begun by Victor Mane over 150 years ago, the group continues to combine tradition and innovation while remaining true to its commitment to the environment.

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