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Seppic launches Sepibright, its first nootropic ingredient

site-industries-cosmetiques A man wearing glasses and a blue shirt is working on a laptop. In the bottom right-hand corner, a smaller image shows strawberries growing on a plant, with one ripe red berry and two green ones.
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Seppic launches Sepibright, a nutraceutical active ingredient derived from strawberry leaves. Backed by a clinical study, this eco-designed ingredient is presented for cognition and ageing well.

Sepibright marks the arrival of Seppic's first nootropic ingredient. It demonstrates benefits for long-term memory and learning, as well as stress reduction. As the world's population ages, cognitive decline has become a major health concern. This natural process, which can begin as early as the thirties, often translates into a progressive slowdown in memory and information processing speed. Preserving cognitive capacity through proactive nutrition is now a priority for some consumers, and the market for such solutions is booming.

Estimated at around $11 billion in 2024, the global market for supplements dedicated to brain health is expected to reach $23 billion by 2030, posting a robust CAGR of 13 %. In 2024, the memory enhancement segment dominated the market, accounting for almost 25 % of market share.

A premium nutraceutical ingredient derived from strawberry leaves

In response to this need, Seppic has designed Sepibright, a premium nutraceutical active ingredient derived from strawberry leaves. Backed by a clinical study, this eco-designed ingredient draws its efficacy from its standardized composition of polyphenols and ellagitannins. These compounds play an important role in improving cognitive performance, thanks to their antioxidant, anti-inflammatory and neuroprotective properties.

Randomized, double-blind, placebo-controlled clinical trial

A randomized, double-blind, placebo-controlled clinical trial was carried out to demonstrate the efficacy of Sepibright in 98 healthy senior men and women aged 60 to 80 with cognitive difficulties. For 12 weeks, participants received either a daily dose of 300 mg Sepibright or a placebo.

Visual episodic memory: a significant improvement was observed as early as 6 weeks, marked by an 18 % reduction in errors and an 11 % increase in memory score.

Verbal episodic memory: in 60-69 year-olds, Sepibright significantly improved verbal memory after 12 weeks, with a 25 % increase in the number of words recalled (memorization) and a 5.5 % increase in immediate recognition ability.

Perceived stress: Sepibright significantly reduced perceived stress levels in just 6 weeks, a key factor in protecting cognitive performance.

A circular economy approach

Anchored in a circular economy approach, Sepibright is 100 % French in origin, and comes mainly from Plougastel, a commune in Brittany renowned worldwide for the quality of its strawberries. Thanks to a five-year collaboration with local farmers, Seppic transforms traditionally unused strawberry leaves into a high value-added active ingredient, via a solvent-free extraction process inspired by the traditional uses of strawberry leaves in infusions.

For Salma Zahidi, Nutrition Product Manager: « With the launch of Sepibright, Seppic has positioned itself in the brain health market. This ingredient bridges the gap between clinical rigor and responsible commitment, meeting the expectations of consumers who want to take care of their cognitive abilities. "

Pure Trade: luxury brands' interpretation of denim

site-industries-cosmetiques Rectangular tote bag in navy blue canvas with wide off-white handles and matching adjustable shoulder strap, presented on a gradient gray background. A small label bearing the brand name "LANVIN" is affixed to the front.

Denim is making its mark in the world of luxury, with promotional items designed by Pure Trade for brands such as Jean-Paul Gaultier and Lanvin.

Pure Trade has brought denim to the fore by adapting it to the identity of luxury brands. This trend is part of a visual and lifestyle coding approach, embodying luxury that is both casual and accessible. In the perfumery sector, denim is used in promotional items designed to broaden the brands' fashion universe while modernizing their image.

Creations for Jean-Paul Gaultier

For Jean-Paul Gaultier, Pure Trade has developed a set comprising a case, wallet and purse. Made from denim cotton, these pieces feature a natural-tone bias, contrasting saddle stitching and a «Gaultier Parfums» signature embroidered on a sewn-on textile label.

Production for Lanvin

For Lanvin, Pure Trade has designed a handbag to match a vaporizer pouch. Made in water-repellent EVA-coated denim, the bag features a zipper, satin stitching and bows, as well as matte cotton-like RPET handles that can be carried by hand or over the shoulder.

Baralan to present Last Drop System at Luxe Pack New York

site-industries-cosmetiques A person holds a nail polish brush over a clear bottle, next to a bottle of dark nail polish. A paper bearing the inscription "BARALAN" and step-by-step instructions for the bottle sits on a wooden table, next to a pen and a potted plant.

At Luxe Pack New York, Baralan presents for the first time the new Last Drop System, an applicator system with push-button mechanism designed to optimize product use and reduce waste.

The new device incorporates a button-activated mechanism that allows the applicator to reach the product at the bottom of the bottle with a simple, controlled gesture.

Optimize product use and reduce waste

This solution eliminates the need to unscrew and screw the brush several times when the product is almost finished. It facilitates use, reduces product waste in the final stages and improves overall system efficiency.

This innovation stems from an analysis of actual usage patterns, where unused product remaining inside the bottle represents a loss, both in terms of formulation and packaging, » comments Maurizio Ficcadenti, R&D Manager at Baralan. « We have transformed this critical problem into a practical, immediate technical solution that can be integrated into existing industrial processes. "

This innovation also responds to the growing consumer focus on waste reduction, particularly in the make-up segment, where residual product often represents a significant problem. The system allows maximum use of the formula, contributing to more efficient and conscious consumption.

Flexible application and adaptability to different applicators

The system is designed to ensure flexible application and adaptability to different types of applicators, including nail polish brushes, lip brushes, mascara, concealer and other make-up solutions, broadening the application possibilities for brands.

The brush is also equipped with an automatic return system that retracts it into position when the cap is closed, for a cleaner, more precise and user-friendly experience, aligned with the expectations of contemporary consumers.

Polypropylene, polyethylene and glass packaging

In terms of materials, the component is made from polypropylene (PP) and polyethylene (PE), a design choice geared towards recyclability and simplification of end-of-life processes. This approach is in line with Baralan's ongoing commitment to developing solutions aligned with evolving European packaging regulations and brand sustainability objectives.

In this context, the solution also aligns itself with the growing trend for glass packaging in the make-up category, increasingly in demand by the market, combining advanced functionality with premium materials for a more sustainable and elevated positioning.

TNT Group shapes bow-shaped hoods for LoveShackFancy

site-industries-cosmetiques A white perfume bottle with gold lettering and pink bow motifs, topped with a large, shiny gold bow-shaped cap. The label reads "LoveShackFancy Secret Crush". The background is white.

TNT Group has developed ornamental bow-shaped hoods for LoveShackFancy's Secret Crush and Sweetheart. For these two hoods, the Group has developed multi-piece assemblies to exacting specifications.

For LoveShackFancy's Secret Crush and Sweetheart, TNT Group fashioned ornamental hoods in the shape of a bow. LoveShackFancy is an American fashion, beauty, home and lifestyle brand founded by Rebecca Hessel Cohen in 2013.

Multi-part assemblies subject to stringent requirements

For these two hoods, TNT Group developed multi-piece assemblies subject to rigorous requirements, aimed at minimizing gaps and ensuring durability over time. This achievement illustrates the Group's ability to combine aesthetic appeal with industrial know-how.

Vacuum metallized and glitter powder

For Secret Crush, a finalist at the Fragrance Foundation Awards, the cap is vacuum-metallized for a shimmering satin-gold finish. Sweetheart's cap is sprayed with glitter powder to create a sparkling effect. Both creations reflect a romantic, contemporary aesthetic, in line with Rebecca Hessel Cohen's universe and LoveShackFancy's identity.

BASF ushers in a new era in collagen science

site-industries-cosmetiques A woman with black hair in a bun smiles at the camera. Behind her, flowing blue digital lines with small bows create an abstract background. A blue and white plus icon hovers above her head.

BASF presents at in-cosmetics Global two revolutionary new cosmetic actives, NeoHelix Regenerate and SkinNexus Collag3n.

BASF announced the launch of two new cosmetic actives, NeoHelix Regenerate and SkinNexus Collag3n, at in-cosmetics Global in Paris. These innovations reflect an integrated approach to skin rejuvenation. NeoHelix Regenerate is a precision peptide that enhances the skin's natural repair mechanisms for adaptive collagen renewal. At the same time, SkinNexus Collag3n redefines the concept of collagen banking by introducing a bio-identical collagen III fragment.

NeoHelix Regenerate: an intelligent peptide for skin regeneration

NeoHelix Regenerate represents a significant advance in the field of targeted skin rejuvenation. This peptide is designed not only to support collagen, but also to reinforce the skin's communication and self-repair mechanisms, which are essential in the face of the effects of time and daily stress. In fact, it is particularly active in damaged areas of the skin.

An in vivo study measured the efficacy of NeoHelix Regenerate on biopsies from five women aged 60-70, demonstrating a 41 % reduction in damaged collagen after 56 days of application. In addition, levels of hyaluronic acid in the body increased by 65 % over the same period. Results also indicated visible improvements in skin thickness, tone and forehead wrinkles, outperforming a competing peptide benchmark.

SkinNexus Collag3n: a new approach to collagen banking

With SkinNexus Collag3n, BASF introduces a recombinant collagen III fragment, responding to growing consumer interest in proactive collagen banking solutions. This ingredient is obtained using a biotechnological yeast fermentation process, and is distinguished from traditional products by its 100 % sequence, identical to that of human collagen.

In a 3D dermis model, SkinNexus Collag3n promoted an environment conducive to collagen balance, showing respective increases of +48 % collagen I, +82 % collagen III and +71 % collagen V. In clinical studies with women aged 53 to 70, topical application measured improvements in skin tone and a visible reduction in wrinkles after four weeks, outperforming a market collagen benchmark used at ten times the concentration.

MOON: mascara in glass by Lumson and Ponzini

site-industries-cosmetiques Two elegant red mascara tubes bearing the inscription "MY MUST" are presented on a dark red and black background. One tube is upright, while the other lies horizontally. The Lumson logo appears on the left.

Charm, ethereality, beauty. Just a few words to capture the essence of MOON, the first mascara in glass developed by Lumson, leader of primary cosmetic packaging, in collaboration with Ponzini, global center of excellence in applicators for mascara.

MOON is an entirely ‘Made in Italy’ project and a new milestone in Lumson's evolutionary journey. Following its entry into the world of fragrances in 2025, and coinciding with the 50th anniversary of its foundation, Lumson now delivers on a significant challenge for 2026: to bring glass - a precious, noble material widely used for skincare, foundation and fragrance - to the world of the best-selling and most beloved of all eye make-up products: mascara.

MOON: material, depth, character

MOON is a 10ml glass bottle featuring a clean, streamlined design conceived to enhance the formula within through transparency, reflection and depth. Glass represents a style choice, embodying responsibility and functionality that all ensure greater formula compatibility, improved long-term stability, and full recyclability.

Thanks to Lumson's consolidated experience in the decoration of glass, the bottle can be customised with a variety of decorations and effects, instantly transforming the mascara inside into a luxury object. When paired with Ponzini's brushes, MOON becomes a packaging solution that provides a strong visual impact - created to make a brand's premium and distinctive product stand out.

site-industries-cosmetiques Close-up of a blue mascara in a glass tube with "THE MIDNIGHT" and stars printed on it. The background is dark blue and the Lumson Cosmetic Packaging Industries logo appears at the bottom.

ALL EYES ON ME: TAILORED PERFORMANCE

Collaboration with Ponzini has brought about the creation of a new collection named ALL EYES ON ME. It consists of three mascara interpretations, combining the MOON glass bottle and three different brushes - developed in-house using proprietary technologies and unique machinery - where each is designed to deliver a specific performance:
- Volume and Length: a minimalist brush in elastomer, designed for an intuitive application and complete coverage, even on very short lashes.
- Volume - Curl - Separation: a fiber brush featuring a distinctive three-sphere design, engineered for a rich yet controlled product release.
- Volume - Definition - Separation: a high-performance multi-fiber brush, created to deliver an all-in-one effect.

Three is just the beginning. Ponzini offers its expertise and an extensive portfolio of applicators - distinguished by shape, fiber and technical configurations - that, together with the MOON glass bottle, mean that brands can develop their own ‘custom’ solutions.

This collaboration between the two companies has generated an open and highly flexible system that blends Lumson's expertise in glass and Ponzini's applicator know-how, providing brands with an instrument that is at once unique and creative.

Aesthetics, luxury, functionality. MOON redefines the universe of mascara through a lens that is new, forward-thinking and responsible, while still preserving performance and preciousness.

site-industries-cosmetiques Five mascara tubes, including Lumson's iconic glass mascara, are arranged in a row with colorful caps and unique wands. Each features distinct Ponzini-inspired motifs, with "LUMSON COSMETIC PACKAGING INDUSTRIES" above.

THE MEETING OF TWO ITALIAN EXCELLENCES

Founded in 1975, Lumson is a point of reference in the world of primary cosmetic packaging. It is recognised for its innovation, design and Made in Italy quality. With MOON, this Italian company brings glass to the make-up world through a product with high aesthetic appeal.

Founded in 1962, Ponzini is global leader in mascara applicators. It has the in-house production expertise needed for the development of highly customisable applicators that are flexible and can be tailored to meet market needs.

With these foundations, MOON is more than a glass mascara; it is an object designed to capture attention... quite literally!

Berkem relies on upcycled red vine water for water-saving cosmetics

site-industries-cosmetiques A white label bearing the words "HOLIXIR" and "RED VINE", with an illustration of a vine leaf, is centered on a large red vine leaf background.

The Group Berkem enriches its H2Olixir range with H2Olixir Red Vine, a plant water made from organic red vine leaves.

The Berkem Group has developed H2Olixir Red Vine, a plant water made from organic red vine leaves. Produced on its own industrial site, this water was developed by the group's R&D department, drawing on its expertise in plant extraction.

Certification and properties of H2Olixir Red Vine

This water is Cosmos-certified, with 99.3 % of organic and 99.5 % of natural origin. It is recognized for its antioxidant, soothing and refreshing properties, helping to protect the skin from free radicals, improving skin comfort and providing a pleasant sensation of freshness.

H2Olixir Red Vine can be used in a variety of cosmetic applications, including body care for a toning effect, leg and foot care for a refreshing action, and facial care for sensitive skin. This water is part of an upcycling approach, valorizing plant co-products, and can replace up to 100 % of osmosis water in formulas.

Expanscience renews its B Corp certification with significant advances

site-industries-cosmetiques A man, a woman and two children walk hand in hand across a grassy field. The adults are wearing hats and casual clothes. The French text reads: "Le bien-être est entre nos mains" ("Well-being is in our hands"). Two certification logos are at the bottom.
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Expanscience has announced the renewal of its B Corp certification, testifying to its notable progress in terms of social and environmental impact, with an improvement in its score since 2018.

Laboratoires Expanscience has confirmed the renewal, for the second consecutive time, of its B Corp certification. This label, awarded by the independent organization B Lab, represents global recognition for companies achieving high standards of social and environmental performance. The progress achieved by Expanscience exceeds 23 points since its first certification obtained in 2018.

Increased operational impact

The results of the B Corp assessment testify to the significant improvement in the company's operational impact. Expanscience has intensified the eco-socio-design of its products, stepping up the deployment of life-cycle analyses and adopting an innovative approach to ecotoxicology that includes the assessment of endocrine disruptors. In addition, the use of external certifications such as Fair for Life and FairWild is becoming more frequent, underlining the seriousness of the company's commitment.

In addition, this player in the cosmetics sector, which will become a company with a mission in 2021, will reduce its carbon footprint by 7 % in absolute terms between 2019 and 2024. Among its initiatives, the discontinuation of Mustela wipes production by 2027 and the integration of carbon accounting are key actions. The company also plans to invest in decarbonization solutions for its Epernon plant, notably through the construction of a platform to reduce energy requirements.

Social and community commitment

B Corp recertification underlines not only Expanscience's environmental commitments, but also its social progress. Audits have been carried out in all subsidiaries to ensure compliance with global social guarantee standards. The company emphasizes the ongoing training of its employees worldwide, and works actively with its suppliers to improve their impact, while reinforcing the traceability of its supply chains.

Karen Lemasson, Director of ImpACT and Open Innovation at Expanscience, says: « We are very proud to have renewed this certification, with good collective progress. This is part of our global strategy to make Expanscience a regenerative company by 2040. In this context, Expanscience is reaffirming its ability to reconcile economic health, ecological redirection and social progress. "

Expanscience's desire to actively contribute to the common good is also reflected in its sponsorship and volunteer work, notably through the Mustela Foundation.

Naturalia expands its beauty offering with three new brands

site-industries-cosmetiques A variety of skincare products in colorful packaging are arranged on moss-covered surfaces with small flowers and a piece of driftwood on a dark green background.

Naturalia presents the arrival of Torriden, French Mush and Endro, three brands committed to the world of beauty.

Naturalia enriches its offer with the arrival of Torriden, French Mush and Endro on its City Santé shelves. These three brands share a simple, transparent and committed approach to beauty.

Torriden: K-beauty in France

Torriden, K-beauty's flagship brand, aims to focus on the essentials. Its products, particularly face masks, stand out for their quality and affordability.

French Mush: expertise in adaptogenic mushrooms

French Mush goes beyond simple dietary supplements, specializing in adaptogenic mushrooms used in Chinese medicine. Organic and made in France, their educational formulas respond to the varied concerns of consumers.

Endro: natural and eco-designed

Brittany-based Endro stands out for its commitment to naturalness, efficacy, eco-design and scientific rigor. Its Cosmos Organic-certified products are designed, manufactured and packaged in France, and adapted to the needs of the skin.

Naturalia is reaffirming its role as a prescriber by committing to support brands that are embodied and projects that are meaningful.

Givaudan Active Beauty unveils VectorHyal, an innovative delivery system

site-industries-cosmetiques Abstract image with soft, swirling patterns in different shades of light purple. Fluid shapes create a marbled effect, with darker curved lines and subtle gradations blending onto the surface.

Givaudan Active Beauty presents VectorHyal, a hyaluronic acid-based delivery system designed to enhance the efficacy of cosmetic ingredients. This technology offers customized solutions for today's formulation challenges.

Givaudan Active Beauty recently introduced VectorHyal, a skincare delivery system that optimizes the potential of active cosmetic ingredients. Based on hyaluronic acid (HA), a component appreciated by 88 % of consumers, this cutting-edge technology combines advanced encapsulation science with HA engineering to guarantee efficacy and stability in a variety of cosmetic products.

VectorHyal represents the latest generation of delivery systems from Givaudan. By incorporating high-precision encapsulation in an HA-based biopolymer matrix, this system offers several advantages:

- Enhanced performance: active molecules penetrate deeper into the skin. - Controlled release: gradual release activated by an enzymatic trigger for prolonged activity. - High stability: sensitive ingredients are protected from external disturbances, preserving their integrity from formulation to application. - Unique sensitivity: the biopolymer structure enhances visual appeal by enabling the creation of transparent formulas.

Designed for versatility, VectorHyal adapts to both hydrophilic and lipophilic active ingredients. Its flexible HA matrix enables precise release of encapsulated molecules on contact with skin enzymes, and is compatible with a wide range of formats from serums to creams. This system offers adaptability without compromising the sensory identity of formulations.

Dmitri Colesnic, Head of Delivery Systems at Givaudan Active Beauty, emphasizes: « VectorHyal is more than just a delivery system, it's a true platform for innovation. It enables brands to explore new possibilities through a single, versatile system. "

With over twenty years' expertise in encapsulation, Givaudan Active Beauty continues to redefine scientific innovation in delivery technologies through close collaboration with Nanovetores, an innovative Brazilian company.

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