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Verpack: durable, refined boxes for Maybach fragrances

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Verpack - Maybach Eau de Parfum

Asked by Mercedes-Maybach to design the boxes for its perfume collection, the Verpack group created a high-end cardboard packaging with an elegant, innovative design. Particular attention was paid to the interior and exterior layout, including the wedge, the box's centerpiece.

Each of the six fragrances is presented in an ivory box, embossed with the emblematic Maybach logo. The sleek box features a bowl and lid fitted with a concealed groove. This ingenious system ensures a closure that both protects and enhances the bottle and its carved wooden base.

Luxury, innovation and sustainability

site-industries-cosmetiques A perfume bottle adorned with the Maybach logo on the glass, and with a brown leather case at the base, recalls the elegance of a Brouillon car. Placed against an open white box, it reveals its intricately designed interior compartments.

Inside the box, a custom-designed, thick cardboard wedge holds the bottle and its wooden easel. This support also acts as a display stand, allowing the bottle to be displayed like an objet d'art. The lid also incorporates a custom-made wedge, following the contours of the interlocking parts for optimum protection.

The exterior of the box features silver hot stamping and offset printing, protected by a varnish. Subtly designed embossed borders surround the space reserved for the label bearing the name of each fragrance.

Made from recyclable materials, the box combines innovation and durability. It embodies the brand's commitment to eco-responsibility, while meeting high standards of practicality, sturdiness, aesthetics and refinement.

B Corp Beauty Coalition: goals for a more responsible cosmetics industry

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cream-4418928_1280

The B Corp Beauty Coalition (B Beauty) - which includes nearly 100 B Corp-certified cosmetics brands operating in North and South America, Asia, the Pacific and Europe - is committed to shaping a more sustainable future for the global cosmetics industry.

At its Annual General Meeting on January 29, 2025, it defined three major objectives for the next five years. These objectives focus on best practice innovation, knowledge sharing and raising awareness of the sector and consumers. The idea: to pool resources to make the cosmetics industry more transparent, inclusive and responsible.

The first objective is to draw on the collective expertise of B Corp Beauty Coalition members to create best practices in cosmetics production and packaging, and to seek innovative solutions for managing packaging waste and the industry's carbon footprint. The transition to safer ingredients, while advancing renewable purchasing and agriculture, is also encouraged.

The second objective is to create an exchange platform for members, encouraging collaboration and the sharing of ideas to amplify their impact. Events and networking opportunities will strengthen the community and raise awareness of the consortium.

The third objective is to extend the coalition's impact beyond its members by raising awareness and educating stakeholders. The aim is to build a collective voice influencing public policy and educating consumers to make more responsible purchasing choices. To achieve this, external partnerships will need to be established to support research and develop practical tools.

"At the heart of the B Beauty Coalition is a strong commitment to a cosmetics industry based on inclusion, collaboration and sustainability. We are convinced that the industry can and must contribute to the common good. Thanks to the collective effort of our members, we are moving forward with courage and responsibility. With nearly 100 committed brands, we now have a vision, a voice and a clear roadmap for action."says Tim Eaves, Supervisory Board member and Group representative. Quadpack/Texen consortium.

Photo : Silvia / Pixabay

Perfect Corp. and Inovshop bring AI to Amazon's first parapharmacy in Milan

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The editorial staff
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Perfect Corp. Miror AMZ

Amazon's first parapharmacy integrates self-service mirrors equipped with iPads to enable skin diagnosis thanks to Perfect Corp.'s AI solution, for an experience combining technological innovation and personalized advice.

Perfect Corp, a company specializing in artificial intelligence (AI) and augmented reality technologies applied to beauty and fashion, has teamed up with Inovshop Group, which offers an ecosystem of specialized expertise, solutions and services covering the needs of retail, to integrate its AI skin analysis tool, Skincare Pro, into self-service interactive mirrors within Amazon's very first parapharmacy in Milan, Italy inaugurated on February 12, 2025. 

By collaborating, the two partners are innovating in retail by rethinking the customer experience, offering AI-driven skin diagnostics with intuitive product engagement features.

Perfect Corp.'s Skincare Pro application, accessible in a dedicated area of the parapharmacy via interactive mirrors specially designed by Inovshop Group and equipped with iPads, enables customers to obtain a personalized consultation of their skin. The tool analyzes 15 distinct skin concerns to generate a customized skin condition report. Thanks to this real-time analysis, Amazon teams can suggest personalized products tailored to customers' skin needs.

" Our partnership with Inovshop illustrates how technology can transform the customer experience by bringing personalized skincare solutions to a unique retail space."said Alice Chang, CEO and founder of Perfect Corp.

The alliance of AI and physical commerce

Inovshop is committed to connecting digital and physical commerce. By integrating Perfect Corp. technologies with its own retail digitalization solutions, the company is creating a dynamic, immersive environment for Amazon's first drugstore. Thanks to the Place & LearnIn this way, customers can simply place a product on a surface equipped with sensors to instantly display the relevant information, facilitating their shopping experience.

" Our mission is to bridge the gap between physical and digital commerce. Thanks to these advanced technologies, we are redefining the way customers interact with products and brands, while offering solutions that enable first contact with the customer and facilitate the work of on-site sales teams. "said Rémi Rouane, VP International and General Manager Digital, Inovshop Group.

Coverpla unveils new visual identity 

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The editorial staff
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Coverpla illustration

As it approaches its 80th anniversary, Coverpla, which specializes in the design, manufacture and distribution of high-end standard and 100 % customizable packaging for the fragrance and beauty markets, has adopted a new visual identity to symbolize its ambitions.

Under the management of Sébastien Saussereau and the presidency of Bruno Diépois, supported by Geneo Capital Entrepreneur (accompanied by MACSF) and its historical shareholders (Bpifrance, Société Générale Capital Partenaires and BNP Paribas Développement), Coverpla intends to conquer new markets, relying on its boldness and innovation. To illustrate this, the company has chosen to adopt a new, strong and decisive image.

The figurehead of this new image is a redesigned logo. "No revolution, just evolution: the delicately chiselled letters aim for elegance and modernity with their simple, rounded shapes. No capital letters, no superfluous colors, and that unfinished "a" that means the story continues.says Coverpla.

The square-format catalog adopts the same approach, this year daring to use a white cover with the logo in the center, like a unique, consensual signature that dispenses with all decorum. 

All communication tools bear this new image, unveiled at Cosmoprof Bologna (March 20-22, 2025).

Oxytocin, a source of inspiration for Lucas Meyer Cosmetics

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The editorial staff
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GlowCytocin

Lucas Meyer Cosmetics by Clariant has announced the worldwide launch of GlowCytocin, a skin care ingredient that activates oxytocin receptors to deliver multiple benefits to the skin.

"GlowCytocin is a significant breakthrough in neurocosmetics and skincare, offering immediate and long-term benefits for skin appearance and emotional wellbeingsays Isabelle Lacasse, Head of Global Marketing, Product Line Management and Formulation at Lucas Meyer Cosmetics by Clariant. This innovation responds to growing consumer demand for multifunctional skincare products that deliver both visible results and positive emotions."

GlowCytocin (Inci: Glycerin and Water and Hyacinthus Orientalis (Hyacinth) Extract) is derived from the bulbs of the Dutch white hyacinth, "a plant that symbolizes pure love, aligning its origin with its purpose "says Lucas Meyer Cosmetics. 

GlowCytocin is able to activate receptors in the skin for oxytocin, often referred to as the "love hormone", and can reproduce its beneficial effects. Studies in vitro and organ-on-a-chip studies have shown, according to Lucas Meyer Cosmetics, that GlowCytocin increases proliferation of fibroblasts and sensory neurons, promoting skin rejuvenation and increasing skin receptivity to pleasant tactile sensations. In addition, this ingredient is said to reduce nociceptive nerve sensitivity for a comforting effect.

Lucas Meyer Cosmetics reports that in a placebo-controlled clinical study of 60 ethnically diverse male and female volunteers (aged 18-65), twice-daily application of 1 % of GlowCytocin for 28 days visibly and significantly improved the participants' skin appearance. Skin luminosity and healthy glow both increased, assessed by clinical grading and self-assessment to release the "Love Glow". In addition, the number of wrinkles decreased and skin elasticity improved, for a look and feel of rejuvenated skin.

In the same clinical study, receptivity to the pleasant sensations of touch was measured by electroencephalogram (EEG) upon contact with a feather on the forearm. 30 minutes after application of a single product, there was a significant increase in activity in the frontal cortex, an area associated with positive mood states and higher levels of happiness. This observation was confirmed by a significant increase in self-reported skin comfort and pleasantness. While improving receptivity to pleasant sensations, GlowCytocin also significantly reduced the effects of capsaicin on the skin.

GlowCytocin is Chinese standard compliant, Cosmos approved, vegan and has a natural origin index of 99.6 %.

Visual: AI-generated image © Clariant

Exsymol's Expertise at in-cosmetics Global: Silicium and its Adaptogenic Properties for the Skin

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The editorial staff
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SILICIUM AS AN ADAPTOGENIC TRACE ELEMENT FOR THE SKIN (Card (148 x 105 mm)) - 2

Exsymol will be presenting an exclusive conference at in-cosmetics Global, exploring a new way to approach silicium as an adaptogenic trace element for the skin. On Tuesday, April 9, theatre 2 at 16:25, attendees will gain valuable insights into how silicium naturally helps the skin adapt to stress and maintain its optimal function. Inspired by its role in plants, silicium demonstrates a biomimetic action that strengthens the skin's architecture and supports cellular activity against various stressors such as aging, environmental aggressors, and psychological stress.

This conference, led by Emmanuel Coste, will provide a fresh perspective on silicium and its potential to awaken skin natural intelligence.

Innovation Zone: Discover Alistisilane

Exsymol will also showcase its latest innovation, Alistisilane, at the Innovation Zone. This cutting-edge ingredient represents a major step forward in silicium technology with the introduction of a new complex for skincare. Developed from extensive research, Alistisilane is designed to optimize jowl ptosis correction, better face definition but also to improve skin contour remodelling and skin lift. Exsymol's Silanol range enhances the synergy between adaptogenic silicium and key cosmetic molecules, improving their efficacy and bioavailability to provide customized solutions for any cosmetic formulation.

Experience Exsymol's Formula Bar on stand 5D54

Visitors can explore Exsymol's latest formulations at their Formula Bar directly on stand 5D54, where innovative ingredients will be presented in unique and effective skincare applications.

Moreover, beyond the conference, visitors are invited to Stand 5D54 to continue the discussion with our scientific experts. Exsymol's team will be available to share expertise and the latest advancements in silicium-based solutions, but also peptide technology!

Exsymol looks forward to welcoming industry professionals at in-cosmetics Global for an inspiring and informative experience, where innovation meets wellbeing!

For more details or to schedule a meeting, contact [email protected] or directly visit Stand 5D54!

Faber-Castell Cosmetics: enriched make-up products

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The editorial staff
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Faber-Castell Cosmetics - Aware Product Range

"Aware represents a new generation of beauty - conscious beauty. Aware of the moment. Aware of ingredients. Conscious of what people give their skin and their soul. Inspired by beauty rituals from around the world, Aware is an invitation to reconnect with one's own well-being, transforming every step of a beauty routine into a moment of attentive care."says Faber-Castell Cosmetics.

Presented at Cosmopack Bologna (March 20-22, 2025), the Aware range includes enriched products, responding to the trend for multifunctional products that save time and improve appearance and well-being.

The collection includes a color and care lipstick clinically proven to significantly reduce the depth of wrinkles on the lips, with a positive impact observed in 70 % of participants according to Faber-Castell Cosmetics. Enriched with avocado oil, vitamin E, MaxiLip and Hyaluronic Filling Spheres, this lipstick boasts a natural origin index (NOI) of 98 %. 

The collection also includes a matching lipliner infused with ginger extract, known for its anti-inflammatory properties and ability to promote blood circulation, resulting in fuller-looking lips. 

Aware also includes a corrector formulated with zinc, which has anti-inflammatory and soothing effects, and Q10, which offers antioxidant protection and strengthens the skin barrier, improving skin's appearance and reducing fine lines. 

A silicone-free, super-intense and highly pigmented eyeliner is also on offer. It's infused with coffee extract, stimulating circulation to give the eye area a fresher look and anti-inflammatory benefits. 

Finally, the set is completed by a nail care pencil with a subtle vanilla fragrance and an NOI of 99 %. The oil complex nourishes nails and cuticles, keeps them soft and, according to Faber-Castell Cosmetics, provides antioxidant benefits and supports the skin barrier and nail protection.

Berlin Packaging presents its new products at Cosmoprof Bologna

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The editorial staff
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01_Airlight Refill - Berlin Packaging

Berlin Packaging, which describes itself as "The world's largest Hybrid Packaging Supplier of glass, plastic and metal containers and closures".presents its new products at Cosmoprof Bologna 2025. Among the main new products presented are a glass-free version of AirLight Refill and two new formats in the Foamy line, the first glass foamer now also available in a travel-size version.

"Cosmoprof is a key event for Berlin Packaging Beauty, an opportunity to showcase the fruits of our commitment to innovation and sustainable development, says Vivien Charrey, Managing Director of Berlin Packaging Beauty. With AirLight Refill, the new Foamy and the ongoing development of our fragrance collections, we are confirming our ability to offer cutting-edge, durable and distinctive packaging that meets the needs of an ever-changing market."

AirLight Refill: lightweight and recyclable for an intuitive refill experience 

The AirLight Refill collection marks a new milestone for airless packaging from Berlin Packaging Beauty. For the first time, one of the brand's most iconic offerings is produced in a glass-free version, using recyclable plastics and post-consumer recycled PET.

The sustainable approach is at the heart of the project: five out of eight components are reusable, while the three components that are replaced with each refill are fully recyclable for perfect packaging circularity. The pump, designed to last up to 25 refills, extends the product's life cycle, reducing waste.

The gesture is simple: the design is conceived for fast, convenient recharging in a functional, user-friendly container.

Studio One Eleven, Berlin Packaging's innovation engine, has highlighted the innovative AirLight Refill concept with semi-transparent finishes that give a glimpse of the packaging's durable structure, while the cerulean blue color, inspired by the lightness of air and the purity of clouds, underlines the concept of "air-lightness".

Foamy 30 and 50 ml: the glass foamer now in travel-size format

Following the success of Foamy 150 ml, Berlin Packaging Beauty has extended the range with two new 30 and 50 ml formats, offering the first glass solution for foaming formulas in travel-size versions. The refillable design and glass construction make Foamy a solution for brands wishing to combine premium aesthetics with reduced environmental impact.

Thanks to its wide neck, the system is designed for easy reuse, guaranteeing up to 25 refills. The line can also be combined with Sashi, the single-material PE pouch designed for recycling. What's more, thanks to its light weight, the latter is able to reduce transport volume, logistics costs and CO₂ emissions.

Exclusive proposals for perfumeries

In the perfumery sector, Berlin Packaging Beauty offers a complete range of bottles featuring unique and versatile designs, ready to be customized with the most advanced decoration technologies, including 3D inkjet printing, which takes personalization to a new level.

The range of packaging for the fragrance world extends from sleek, contemporary shapes like Heko and Herve, to apothecary-style designs like Infusion and Himiko, to more distinctive proposals like Moon and Euphoria, or classics like Virage and Cilindro. Each collection is designed to suit different market segments, guaranteeing versatility and uniqueness in design. A wide range of materials can also be combined for the design of accessories, such as zamak, wood and resin, in addition to the classic standard plastic and aluminum capsules.

Berlin Packaging Beauty's proposition for the fragrance market is not limited to personal perfumery, but also includes a wide range dedicated to home fragrance, with specific solutions for stick diffusers, room sprays and candles. Studio One Eleven supports brands in the design of exclusive packaging, covering both primary and secondary packaging, with a service ranging from industrialization to graphic design and product branding.

Berlin Packaging Beauty offers 360° customer service, which is also reflected in Stocksmetic, the company's exclusive online packaging distributor, designed to meet the needs of emerging brands, laboratories and fillers looking for fast, reliable solutions. Stocksmetic offers a flexible sales model, making it possible to purchase packaging from a single item up to the entire stock, with fast delivery and the possibility of customization from 200 pieces.

Groupe Verpack expands in Tunisia

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The editorial staff
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Website Tunisia ©Verpack

The Verpack Group designs, develops and packages folding cartons and carton boxes for the premium beauty, wine & spirits, fashion and delicatessen markets. 

Of its six sites, five are in France. The sixth is in Sousse, Tunisia. Managed by a Franco-Tunisian team, this manual assembly and trimming operation has just moved into its new quarters on a 5,500 m2 site which formerly housed the zipper production facility of Japanese manufacturer YKK.

Verpack customized the building to its image and functional requirements. Since the beginning of the year, the 180 team members at Sousse have been working in optimal conditions, as the site can accommodate up to 400 operators. Taking advantage of the local textile industry's long history, Sousse's workers are all qualified and accustomed to high quality standards for precise, meticulous work. The site has been awarded bronze by EcoVadis and intends to continue its progress.

A short, safe circuit 

The Verpack Group confirms its choice of Tunisia for its expertise and proximity. The geographical position and organization of the workshop contribute to this. 

The materials, all sourced (FSC) and processed at the Group's French sites, are shipped to Tunisia in just a few days. For the return trip to France, the site is "under customs control", which facilitates logistics. On site, a customs officer validates the load and seals the truck for direct delivery to the customer without any further interaction. These logistics guarantee efficiency and security.

In-line centrifugal screeners

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The editorial staff
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Gericke screening machines

The manufacture of powders or granules often includes a sieving stage to make a granulometric cut, or as a safety measure to eliminate undesirable particles.

Food, chemicals, minerals... Gericke centrifugal sifters have been used in all industrial sectors for over 70 years.

They are mostly gravity-fed by upstream equipment such as screws, feeders, sluices, vibrating tubes, etc.

Gericke also offers a range of centrifugal sifters that can be inserted into a pneumatic conveying line in dilute-phase pressure or vacuum. This less common configuration offers several advantages. In particular, the sieve shaker can be placed anywhere on the pneumatic conveying line, making it easy to install.

What's more, there's no need for a screen feeder. A further advantage is the automatic removal of rejects from the screening chamber.

The system is compact even for throughputs of several tens of tons per hour, and a single in-line screener can be sufficient to screen different products from different starting points.

Gericke's screening machines are available in a wide range of designs to meet the needs and requirements of industrial users.

The Group's test stations are equipped with an in-line sieve shaker on a dilute-phase pneumatic conveying line.

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