At this year's Luxe Pack Monaco, which took place between October 2 and 4, 2023, the Pochet Group presented three major themes linked to new market trends: premiumization, lightening, rechargeability and new uses. 

Optimized solutions in terms of aesthetics and use

In its Creative Lab, the Pochet group presented innovative proposals for the distribution of anhydrous formulas and the application of creams.

On the stand, brands were able to discover new, innovative and customizable refillable skincare jar designs: Malti, Marvelous. These innovations joined Odyssée (the nomadic refillable jar) and Modulo Skin, both in Collections.

The Malti pot offers a multitude of materials - wood, ceramic, aluminum, virtuous plastic, etc. - for its case or refill. - for its case or refill, both of which can be combined with a highly intuitive gesture, for all types of care, especially inclusive or masculine. Marvelous, the prestige skincare jar with intuitive gestures.

Marvelous is a refillable skincare jar with an intuitive gesture. The jar and refill are made of glass. Its hidden refillability means it retains an elegant aesthetic and is in keeping with the codes of exceptional skincare.

Pushing back the limits of materials and decors with open innovation partners

Thanks to its knowledge of the beauty and luxury goods market, the Pochet Group, in partnership with MagREEsource and its customers, intends to integrate responsible magnets into perfume caps.

MagREEsource is developing an innovative technology for recycling magnets sourced in France from the dismantling of wind turbines and electric motors.

"This innovation will reduce the magnet's carbon footprint by a factor of two compared with a magnet manufactured in Asia.says Nicolas Piffault, Pochet Group CSR Director.

Adding value to the growing make-up segment with noble materials

The Pochet group preserves the codes of luxury and the aesthetics of make-up products by working with noble materials and innovative gestures.

Diamond, its bottle with glass base and cap, benefits from entirely translucent packaging, which adds sparkle to make-up and skincare formulas and perfume juices. It responds to the trend for ultra-luxury, precious packaging, and can be recycled through recycling channels.

Minimal jars can be designed in all sizes, from 7-ml blushes and balms to 200-ml body creams. They are at least 20 % lighter than the average weight of products on the market.

The Minimal range, initially comprising a lightweight glass jar and an aluminum cap - the two most recycled materials - has also been extended with an ultra-light bottle (15 g, i.e. 50% less weight than standard bottles on the market) with very thin glass walls, and a refillable glass case, ideal for loose powders and poured formulas as well as skincare creams.

Audace, with its all-metal or all-plastic cases featuring innovative gestures, offers prestige powders an innovative case, both aesthetically and in terms of use, with its easy-opening and refill system.

Aptar Beauty and Pinard Beauty Pack have unveiled Future Airless PET, a fully recyclable, omnichannel airless packaging available in large format. Full recyclability is achieved by combining Aptar's PE Future pump with Pinard's patented PET bottle-in-bottle.

Aptar Beauty and Pinard Beauty Pack have combined their respective expertise in airless dispensing systems and plastic bottles to develop modern packaging for personal care, body care, hair care and sun care products.

Madalina Dragan, Personal Care EMEA Marketing Director at Aptar Beauty, explains: "This partnership was born of shared values - the desire to innovate, the demand for high performance and the quest for sustainability. Both our companies have a proven track record of excellence and have been awarded the EcoVadis Platinum Medal, which has fostered a strong synergy in our collaboration. Future Airless PET reflects our strengths and values.

Aptar's award-winning Future pump is made of single-material PE, fully recyclable* and compatible with omnichannel distribution. The push-button is optimized for e-commerce thanks to its lockable/unlockable ring and 360º rotation system, minimizing the risk of breakage during transport.

"When our first PET Airless prototype came out, we quickly saw that this major innovation would only be viable with a reliable, eco-designed pump, in order to offer a complete, robust and accomplished Airless solution. With Aptar and the launch of their Future pump, we found the ideal partner to meet market expectations by providing an end-to-end eco-designed solution. The mutual merger therefore became an obvious choice for both our companies.said Paulo Coelho, Plant Manager at Pinard Beauty Pack.

Pinard's patented PET double-wall airless bottle technology is deployed to create a flexible bottle inside a rigid outer container. This new bottle offers all the advantages of airless packaging: formula protection, good compatibility with cosmetic formulas, high restitution rate and use from any angle. The complete pack is also compatible with e-commerce**, having passed Amazon's rigorous ISTA-6 protocol. The PET (polyethylene terephthalate) bottle and PE pump are also available in PCR (recycled resin) for greater durability. The bottle can be made entirely from PET, while the metal-free pump can hold up to 52 % of PCR - all in food-grade material.

Future Airless PET has been certified by RecyClass and meets the highest standards of recyclability. Future Airless PET offers a wide range of customization options to reflect brand identity. Its high-end aesthetic thanks to transparent PET makes it an ideal solution for brands looking for a differentiating packaging on the shelf.

The product will be available in a 400 ml bottle with a 28 mm Snap on pump, with the option of adding a non-detachable tamper-evident seal. Market launch is scheduled for mid-2024.

_{* Fully recyclable when combined with a PE or PET bottle.
** Conforms to ISTA-6 Overbox test. Test results may vary according to shape and size of container and sample formula.}