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Pantone: the colour of the year 2019 is...

Bright while remaining soft, the Pantone 16-1546 Living Coral color envelops us in its warmth and offers a little comfort and liveliness in a constantly changing environment.

Confronted with the omnipresence of digital technologies and social networks in our daily life, we thirst for authentic experiences, sources of connection and intimacy. Sociable and playful, the engaging nature of Pantone 16-1546 Living Coral fosters and encourages joyful activities. Symbolizing our innate desire for optimism and joy, Pantone 16-1546 Living Coral embodies an expression full of lightness.

Representing the fusion of modern life, the Pantone Living Coral is a reassuring color, present in our natural environment, and which animates social networks with its presence.

Pantone 16-1546 Living Coral evokes the familiarity and energy of colors found in nature. Although difficult to contemplate, the aspect that this invigorating and effervescent color takes under the sea catches the eye and hypnotizes the mind. At the center of a naturally lively and chromatic ecosystem, the Living Coral Pantone evokes the kaleidoscope of colors found in coral reefs.

For 20 years, the Pantone Color of the Year has been influencing the trend in product development and influencing purchasing decisions in many industries, such as fashion, industrial and interior design, but also graphic design. and product packaging.
The Color of the Year selection process requires careful consideration and trend analysis. To achieve the selection each year, Pantone Color Experts at the Pantone Color Institute travel the world in search of new chromatic influences, from the entertainment industry to film production, to the travel art collections and new artists, fashion, all creative sectors and popular tourist destinations, but also new lifestyles, ways of playing and socio-economic conditions. Influences can also arise from technological progress, materials, textures and effects that influence colors, social media platforms, even future sporting events that will be the focus of the eyes of the whole world.

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