Paula Begoun has added a new ingredient to her list of favorites: CBD. Visit beauty addicts have been hearing a lot about this active ingredient for some months now, but Paula Begoun first had to make sure that it wasn't just being praised for its "sultry" side, and that it actually provided a concrete benefit for the skin, as the brand's representatives point out. With the support of its R&D team, the company then researched which other ingredients could "potentiate" or complement its action.
Two new skin care products capitalize on the power of full-spectrum CannaBiDiol, containing all the elements of the hemp plant from which it is extracted. Thanks to its dual antioxidant and anti-inflammatory action, CBD is ideal for treating, for example, hypersensitivity manifested by redness, tightness, flakiness or rough skin. According to Paula's Choice, this active ingredient is even more sensational when combined with a complex of plant oils and Retinol.
CannaBiDiol calms skin hypersensitivity. With its help, cells behave more "calmly" in the face of external and internal stress factors. Paula's Choice has added Hemp, Borage and Limnanthes plant oils, known for their nourishing, regenerating and anti-wrinkle properties. This ultra-light, milky-textured treatment also contains moisturizing triglycerides and soothing, antioxidant Centella asiatica, which targets skin aging at its source by reducing daily micro-inflammations. "From the very first application, this serum slows the action of stress factors, refreshes the complexion and soothes anxious skin."says the brand.
CBD has also been combined with Retinol to create a skin care product that combines 150 mg of full-spectrum CannaBiDiol with 0.5% of Retinol (vitamin A). Together, these two ingredients help reduce the signs of aging by communicating directly with the cells: Retinol prevents aging and keeps them in peak condition, while CBD helps them remain calm when confronted with external and internal aggressions. This action is made all the more convincing by the fact that natural Squalane oil and moisturizing Triglycerides help these two active ingredients to be better absorbed.
"CBD, better known as CannaBiDiol, is the hemp plant's active molecule, found in the flowers and buds. Once extracted, it can be absorbed by the skin, which has specific receptors for CBD. It then penetrates and ''instructs'' skin cells to soothe, reduce redness, stop making skin dry and rough, and behave in a normal way - this via a particular mode of action that other ingredients can't follow. It's not the only ingredient you need for your skin, but it's a true "skincare hero" "says Paula Begoun.
