Prad unveils its latest innovation in perfume packaging with «I Want Choo With Love». The bottle, a translucent pink metallization, combines aesthetics, respect for the environment and technical performance.
Prad presented its latest creation, «I Want Choo With Love». The fragrance, the result of a collaboration with Interparfums, stands out thanks to its translucent metallization, which creates a subtle play of light. According to Belinda Ortner, Marketing and Communications Director at Prad, «With Love» is «an innovation that reinforces our commitment to eco-responsible production.
Ethical values at the service of aesthetics
In addition to its «vibrant» aesthetic, the metallization used by Prad enables the bottle to be fully recyclable, minimizing environmental impact. «I Want Choo With Love» is a floral, fruity and amber eau de parfum, with a «resolutely modern» pink vanilla signature, underlining the bold positioning of the Jimmy Choo brand.
Mastered technologies
Prad is positioned in several technologies, including liquid metallization, lacquering and hot stamping. These techniques, used individually or in combination, enable a wide range of renderings and effects to be achieved. The company is also committed to sustainability, participating in the UN Global Compact Program and having obtained EcoVadis Platinum status.
