RGB screen printing, hot stamping, microembossing and multimedia experiences: Rissmann explores new avenues.
The intense hues of Rissmann's new creation come from sustainable water-based inks screen-printed by LackWerkstatt on black Fedrigoni paper, also using the specific technology of RGB printing. Merck's RGB pearlescent pigments interact dynamically with light from all angles.
The hot stamping process was used to add metallic highlights to thin rings or to imitate glittering stardust. Gold transfer finishing and microembossing highlight the textured relief of the planet, which seems to escape from the background. Finally, flat transfer pictograms reveal packaging and logos, like the stars of the universe.
A QR code to be scanned on the packaging then allows the journey to continue, offering a multimedia experience thanks to augmented reality, powered by snoop it, a brand of snoopstar.
Presented on paper bags, this design can be used on any type of packaging printed on dark-colored paper. The packaging is designed to be fully recyclable.
