Segede unveils its hybrid model for European and Chinese production

Segede is stepping up the integration of its European production in response to new regulations on packaging recyclability, particularly in the field of zamak, recognized for its durability.

Segede announces a significant update of its European production offering to better meet growing sustainability requirements. This revision comes at a time when Citéo, through its recyclability guides, has reclassified zamak from orange to green. This new situation opens up new prospects for brands wishing to use zamak in their packaging.

Hybridizing skills

Patrick Trescartes comments: «.« Working with China makes sense if production is transparent and guaranteed. Conversely, why make a product in China that France can produce at the same price? »This statement reflects Segede's determination to maintain a hybrid production model, combining French quality and international competitiveness. Through its sister plant in China, the company deploys harmonized production methods while guaranteeing controlled quality under French supervision. This approach combines French expertise in precious metals with know-how in the transformation of the main metals, such as aluminum, brass, steel and zamak.

Adaptability to changing regulations

European regulations on packaging and waste (PPWR) require all packaging to be recyclable by 2030 and 2035. With this in mind, Segede has embarked on a proactive strategy by offering recycled materials, thus meeting corporate social responsibility (CSR) criteria and facilitating the re-localization of production in Europe. Segede also offers zamak and aluminum sourcing with up to 90 % of recycled content, in compliance with the ISO 14021 standard.

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