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L'Oréal pop-up store: more efficient self-cashout checkouts thanks to payfree and Avery Dennison

L'Oréal opts for payfree's grab-and-go technology as a complete self-checkout solution in its pop-up store in Düsseldorf, Germany.

  • Avery Dennison's single-use RFID tags meet the specific requirements of the beauty industry and its products.
  • Customers are excited about this innovative shopping experience.

payfree is providing its self-checkout solution to global cosmetics leader L'Oréal in its pop-up store on Königsallee in Düsseldorf. The company invites customers to test and buy a variety of perfumes and make-up products. Instead of waiting in line at the cash register, customers purchase selected products by passing them through a scanning unit, which automatically registers the products with radio frequency identification (RFID) tags. payfree is introducing the first grab-and-go checkout in the beauty industry in collaboration with Avery Dennison, a global leader in material science and digital identification solutions. To meet the demanding standards of the beauty industry, Avery Dennison has developed single-use RFID tags designed to meet specific product characteristics. Located in one of Germany's most popular shopping areas, the L'Oréal pop-up is open until November 27.

payfree has already successfully implemented its grab-and-go checkout in other sectors, such as apparel and merchandise for the German soccer club Eintracht Frankfurt. Beauty products, however, are more difficult to tag than apparel: liquids and metal surfaces such as foil packaging usually inhibit signal transfer during RFID communication. Specializing in the development and manufacture of smart labels, Avery Dennison has met these challenges with beauty-specific RFID labels. They offer a metal tag at a price point that makes high volume labeling possible. The technology used in L'Oréal's ephemeral boutique could pave the way for self-checkout, not only in the beauty sector, but also for food and consumer products.

The beauty industry is undergoing radical changes. An increasing number of consumers are finding and purchasing products online or on social media and easily switching between brands. By combining our advances in RFID technology with payfree's expertise in RFID-based self-service checkouts, we can offer brands a unique solution to satisfy their customers and build loyalty ", says Uwe Hennig, market development manager for Apparel, Beauty & Food, Intelligent Labels EMEA, Australia and India at Avery Dennison.

This pop-up store is all about the immersive brand experience. Our goal is to excite our customers while offering them a number of beauty and shopping services. We want to provide our customers with a rich and memorable shopping experience. payfree is the perfect partner to achieve this. Their checkout solution requires little space and fits perfectly into our store concept ", says Jonas Lischewski, brand manager of L'Oréal Luxe.

The self-service checkout is designed to create a seamless shopping experience that meets the demands of high-end retail. To live up to the high customer experience and service levels in-store, the shopping experience is enhanced by a new and innovative approach to checkout, including automatic item scanning and contactless payment. By reducing manual interactions during the checkout process, payfree has designed a fast and convenient shopping experience. Customers simply wave their bag of beauty products in front of a U-shaped scanning unit at the checkout. The payfree Bag Fast Track system automatically identifies the items in the bag as an RFID tag is attached to each item. Customers can then pay contactlessly by card or e-wallet.

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