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Friday, July 1, 2022
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TechnicoFlor continues its commitment to the planet

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TechnicoFlor, a French house of perfumed compositions, joins the collective 1% For The Planet, for the benefit of the Pure Ocean Foundation, through its NatFlor range,

Highly invested in a sustainable development approach, TechnicoFlor undertakes many actions to move towards a more responsible perfumery and preserve biodiversity: committed purchasing policy, favoring the sourcing of eco-responsible natural raw materials (BetterTomorrow); creation of 100% natural ranges in accordance with Cosmos Organic requirements by Ecocert (Parfums NatFlor); compositions with low environmental impacts; removal of pesticides from perfumery raw materials; perfume biodegradability measurement tool (BioD-Scent); or the creation of an aromatic garden with endemic plants at its new headquarters in Allauch.

Today, the company is taking a new step. Through its NatFlor range, TechnicoFlor joins the approximately 1,000 companies in France that are members of 1% For the Planet, and is committed to donating 1% of the turnover of this range to environmental causes.

Through this commitment, TechnicoFlor has chosen to support Pure Ocean, whose mission is to carry out innovative projects contributing to the protection of marine biodiversity and fragile marine ecosystems.

"We decided to donate 1% of the turnover achieved with our NatFlor perfumes, our range of perfumes 100% of natural origin, because it is the best illustration of what the perfumery of tomorrow must be: natural and responsible," says Maxime Gransart, Deputy CEO.

Pure Ocean promotes exchanges between experts, companies and the general public to alert on the situation of marine ecosystems in danger and highlight solutions to protect them. A cause that is particularly close to the heart of François-Patrick Sabater, founder and president of the TechnicoFlor group and a great enthusiast of the sea: "It is not just a beautiful foundation: it is a magnificent team that works tirelessly for the protection of the planet and it corresponds perfectly to our values and our desire to leave a beautiful planet to future generations."

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